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Thinking Inside the Box
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Thinking inside the box Debunking the myths in TV advertising
in partnership with
Channel line-up
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Fact vs. fiction
The current state of play
Top 10 categories - TV spend
Why TV works: Trust
Why TV works: Emotion
How people watch TV
The bigger picture: TV's role in the marketing mix
Money well spent
Sky AdSmart
Innovations in TV
Rewind and fast-forward
2.
It's time to start thinking inside the box...
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Fact vs. fiction
TV is expensive.
There are a lot of incorrect assumptions surrounding TV, and we’re here to set the story straight. For the professionals and London-bound marketers and brands amongst us, it’s easy to forget that a whole other world exists outside the fast-moving capital. We must not get out of touch with who is sitting behind the screen. In this report, we look to not only assess the effectiveness of TV as a marketing channel, but to also subvert some of the common misconceptions that often prevent brands from taking advantage of this incredibly efficient medium.
TV is not for luxury.
TV is mass market.
No-one watches live TV.
4.
5.
The current state of play
TV is becoming extinct booming! As the world around us becomes filled with incoming >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28
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