Today's Cybersecurity - May/June 2022

Today's Cybersecurity - May/June 2022

TODAY’S CYBERSECURITY May/June 2022

The Most Dangerous Number In Any Business

18 Laws Of Success

From ‘Shark Tank’s’ Robert Herjavec

6 Keys To Hyper Sales Growth

This is a courtesy publication brought to you by Tech Advisors

Konrad Martin, Co-Founder And President, Tech Advisors

May/June 2022 Contents

Letter from the Editor

W hat better feeling than knowing you have a special offering that others need? The moment my brothers and I realized very few IT specialists are also versed in accounting like us, we knew we could give accountants and other financial professionals the IT help that suits their industry. That’s why we started Tech Advisors. Our family members have always paid attention to one another’s unique knowledge and encouraged each other to follow a path that supported our strengths. We listen. We problem-solve. This is the spirit that has made Tech Advisors a success. How the heck, you ask, did we get into managed IT services? We responded to a need. (Turns out, that’s our thing.) In the early ’80s, our oldest brother tragically fell off a roof and became paralyzed. He could no longer physically do his work as a Certified Public Accountant (CPA) because back then, processes were all paper- based. My twin brother, Kevin, and I scrambled to figure out how to digitize all the files for him. We then got the tech bug and sold CD-ROMs. Of course, me being the talker, I was the sales guy. The business was lucrative, but I decided to follow the CPA path and so did Kevin. Then I was hired at a big CPA firm, where I lived and breathed all things accounting and soon knew the terminology, the procedures, and the laws. One day, a partner spoke up and said he was having computer issues. I jumped in and was able to fix the problem. He was so impressed that he asked me to start an IT company. The idea planted a seed in me. I wasn’t ready to take that step, but I started to imagine Kevin and me working together. I knew we could be a power team. I convinced them to hire him, and we built an in-house specialty IT firm.

3 Letter From The Editor 4 Email Deliverability Killers 6 Secrets Of A Self-Made Billionaire 10 6 Keys To Hyper Sales Growth 12 How To Create An Emotional Connection In A Digital World 14 18 Laws Of Success From ‘Shark Tank’s’ Robert Herjavec 18

Konrad Martin Co-Founder and President Tech Advisors

Kevin Martin Co-Founder and President

After 20 years, teamwork is still our strongest asset. That doesn’t just mean internally. We insist on communication with and participation by everyone involved. We would never install software, then walk away. We’re here to ensure our clients understand the systems we implement and continue the conversation so we’re informed about their business every step of the way. And today, we continue to learn — especially about the rapidly changing field of cybersecurity. Education is absolutely vital to protecting a company’s >Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28

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