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Travel Creds 2019

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Travel Creds 2019

The travel marketing experts

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W E L C O M E T O A C C O R D | 0 3

Welcome to Accord

A company of creative thinkers, digital strategists, planning experts and problem-solvers, the strength and depth of our expertise is second to none. From initial ideas, through to branding and positioning, demographic targeting and campaign planning, it’s our job to brilliantly blend strategy, creativity and content into successful campaigns that drive audience engagement and commercial success. Working with a wide range of cruise lines, tourist boards, tour operators and online travel companies, we are proud to represent some of the finest brands and destinations in the world. A n award-winning, proudly independent marketing agency.

3 offices | 120 staff

EST. 1988

0 4 | O U R V A L U E S

O U R V A L U E S | 0 5

Our values

W e take pride in our professional approach, friendly demeanour and determination to deliver an outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other.

By being passionate, driving collaboration, taking responsibility and being open-minded, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.

Passion

Collaboration

We are dedicated to building strong, long-lasting and successful business relationships. This spurs us to go above and beyond.

Encourages a culture of curiosity, drives innovation, inspires a sense of community and increases productivity.

Sally Winfield, CEO

Openness

Trust

This is the basis for everything we do and the prerequisite for our success. It’s about being adaptable, considerate, open and honest.

We are transparent and accountable, with a commitment to energise, engage and inspire. We value innovative ideas and fresh thinking. 

0 6 | O U R B R I L L I A N T L Y J O I N E D - U P A P P R O A C H

O U R B R I L L I A N T L Y J O I N E D - U P A P P R O A C H | 0 7

Our brilliantly joined-up approach

E xperienced, flexible and energetic, clients come to us for ideas, service and results. Most consider us true extensions of their team, working closely with us to develop and implement every stage of their marketing plans.

and select appropriate channels before making recommendations. These are always accompanied by a robust rationale that supports our thinking and delivers a holistic experience across all platforms.

Our approach combines the rigour of direct response with the value of brand awareness, resulting in engaging campaigns with a quantifiable impact. We always talk objectives first - and it is only then that we use the media tools at our disposal to explore, identify, reject

0 8 | P O R T F O L I O O F S E R V I C E S

P O R T F O L I O O F S E R V I C E S | 0 9

Portfolio of services

Planning & insights

Media buying

Photography

PPC

SEO

Branding

Content

CRO

Programmatic

Social

Websites

>Page 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24

www.accordmarketing.com

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