Tree Service Digital - August 2021

Tree Service Digital - August 2021

August 2021

Tree Hugger HERALD

770-637-3707 | TreeServiceDigital.com

The Dog Days

Enjoy Summer, Then Hit It Hard All Fall

pretty busy one, with back-to-school shopping, planning for the upcoming school year, and spending time together as a family, all vying for a piece of our private time. That makes the last item pretty important, at least in my book. Labor Day is coming up, so I know plenty of people are already planning on doing something fun with their families as summer winds down to a close. But if you aren’t, I encourage it, whether that’s fishing with the kids, a weekend away with your spouse, or just having a beer in the backyard with friends. It’s the right time of year for it, and it’ll be the last break we get until perhaps the holiday season. For me, that looks like the family heading down to the Gulf Shores/Orange Beach region in Alabama this month. We haven’t been down there to the “third coast” in a couple years, and now that we can safely gather in numbers again, we’re looking forward to an extended family vacation. My mom and my wife’s parents are meeting us there, and we’ve all got a condo together near the beach. Does life get any better than that? As I got older, and we got cars, ATVs, and other motorized transport, summer was no longer the barrier to friendship that it had been when we were younger kids. That was a nice change, and I suppose taking the family to a place we love, but don’t live, is an extension of that first taste of freedom. But I don’t want to forget the lessons of my early childhood either. Even if these “dog days” are a little dull, it’s important to try to enjoy them. Next month it’s back to business, and I’ll discuss your marketing plan for the fall as trimming, pruning, and other work takes center stage. So take some time this month and enjoy the dog days — because soon enough, we might wish we had them back!

When I was a kid, by this time every summer, I felt ready to go back to school. Sure, I enjoyed summer a lot , but these short summers that kids have today weren’t the norm when I grew up. We had three solid months of time off, and by August, I’d pretty much done everything interesting there was to do — twice . I wanted to see my friends at school who didn’t live in my neighborhood; it’s hard to believe that we’d go three months without seeing each other and then pick right up where we left off. We weren’t old enough to just drive around ourselves, of course, and the technology that keeps kids connected today wasn’t available in the same way back then. Now, it seems like summer just started and the kids are already heading back to school. What used to be a slow, almost boring time of year growing up has turned into a

–Wesley Smith

TreeServiceDigital.com

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Use These 3 Methods to Measure Your Results Advertising on Podcasts?

the podcasts you advertise on are options on the list. You can do this with an online survey or by incorporating it into your live sales process. According to Marketing Insider, 80%–90% of customers will complete this kind of survey, making it a pretty accurate tracking method. The biggest downside is that you won’t be able to track podcast-driven traffic that doesn’t convert to sales, which is possible with both pixel-based tracking and the next option we’ll dive into.

If you’re not already advertising on podcasts, you might want to add it to your list of marketing strategies. According to a 2019 survey from Edison Research and Triton Digital, more than half of all Americans have listened to at least one podcast. That’s over 167 million people your company could (and probably should) be targeting. But once you do advertise on a podcast, you’re faced with a different challenge: How do you measure your results? As it turns out, there are quite a few ways to track the bang you’re getting for your buck. Here are just three of them, ranked from the most effective to the least.

Promo Codes and Vanity URLs

Finally, you can drop a podcast-specific promo code or URL into your advertisement, then track how many clients visit your website or purchase using those options. One big perk of this method is that it’s shareable between customers: If one person finds you from a podcast and makes a referral, you'll be able to track their referral back to the podcast, too. Unfortunately, Marketing Insider

Pixel-Based Tracking

This method requires a true partnership between the podcast and its advertisers. To make it work, the podcast publisher has to install a pixel (a tiny digital tracking and information-gathering tool) through its hosting provider. Then, you have to install one

reports that only 2 in 3 listeners remember promo codes, and only 1 in 6 use vanity URLs when they’re provided. That means you might end up with podcast-driven customers who appear to have found you from somewhere else.

on your website. Together, the pixels will reveal the connection between podcast downloads and visits or conversions on your site. You get a lot of detailed

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