Tree Service Digital - July 2022

Tree Service Digital - July 2022

July 2022

Tree Hugger HERALD

770-637-3707 | TreeServiceDigital.com

A Hard Day’s Work

Let’s Talk Summer Work and Celebration!

Independence Day: We celebrate this land of the free because of the brave. In fact, the Fourth of July is a tremendous holiday for all of us. Each year, we come together to celebrate our independence as a country, species, and human race — and this is a beautiful thing. I truly believe America is the best country we could live in. As we get together with friends and family over barbecues, picnics, parties, and fireworks, let’s not lose sight of the true meaning of the holiday. Instead, I hope we’ll remember just how fortunate we are to have had so many who fought and even sacrificed their lives for the freedoms that we enjoy today. In other countries, some don’t have access to food, clean water, or shelter — and they even still lack basic rights. As we sit here in the dead of summer, I’ve been reminiscing about some of my earlier summer jobs as a young kid. On many summers or even Saturdays during the school year, my dad, who owned a plumbing company, would wake me up early and say, “You’re going to work today.”

customer service, and it taught me how to interact with and talk to customers. I got a feel for many different types of personalities and learned that no matter what, the customer is always right: a pillar value in the customer service industry. With this job, I learned how to show up, work hard, and get rewarded for the work I put in. One great benefit to being a grocery bagger is working indoors in the air conditioning — which, after working in the hot sun with my dad, I learned to greatly appreciate. I had the opportunity to interact with others, both customers and coworkers, and make those connections that are part of growing up and entering the real world. Summer jobs really prepare you for being an adult and teach you how to interact and communicate with people, and that goes far in running your own business and “adulting” when you grow older! I wish each of you a very happy and safe Fourth of July! Together, we stand, united.

"I truly believe America is the best country we could live in."

Although I didn’t have an option, I loved tagging along because it was cool. We’d go out to customers’ homes and dig out water lines, repair pipes or leaks, or install plumbing. Digging out there in the hot sun felt brutal at times, but I certainly got a good feel for blue collar work at a young age. Once I entered high school, I got my first real summer job as a grocery bagger at Kroger! It was my first time ever making an hourly wage and tips from generous people as I helped take groceries to their cars. This was the first job I had in

–Wesley Smith

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LET’S GET PERSONAL! The Importance of Personalized Marketing and Branding

Some people are afraid to be personal — but it’s the key to successful marketing and branding! By being personal with clients, you can form a relationship with them that can lead to better retention and more referrals. It will also show that you’re relatable and reliable. Here are some reasons why personal marketing and branding can benefit your business as well as tips you can use to form better and more meaningful relationships with your clients and customers. What is personal branding? Jeff Bezos, the founder of Amazon, famously said, “Your brand is what people say about you when you’re not in the room.” Personal branding has a unique combination of skills and experiences that make you who you are. What makes you special and unique? Why should customers use your services rather than the competitors? By developing skills to personalize your brand, you allow your customers access to your life. How do you create a personal brand? If you have a website, blog, newsletter, or social media platform, you can use these resources to share stories about yourself and your life. Only get as personal as you want — it’s all up to you! Sharing personal stories creates incredible professional content. For example, you can discuss why you started your business and what experiences led you to take that particular career path. Or share a story that ties into one of your products or services. This form of branding personally ties you to what you offer to customers, which

will make them feel like they are part of a community and a brand that is more than just a business. What is personalized marketing? Have you ever gotten a promotional email that used your name in the beginning as a greeting? That’s personal marketing, or “self-marketing,” which uses strategies to promote your personal brand. It’s the ultimate form of target marketing that involves adjusting your strategies to reach your targeted audience. This is another way to help you create and build long-term customer relationships. How do you use personal marketing? You first want to understand your audience. Once you know your clientele, you can create a company voice that will engage your customers. You can write your customers in a conversational tone using contractions, shorter words, idioms, and slang. What interests your customers? What will they want to read about? Are there any promotions you know they will love? All of these insights can be used in your marketing strategy. When you combine personal branding and marketing, you create a recipe for success. You can use your brand within your marketing strategy to tie your services and experiences to your business. This will make your customers feel like they already know you and feel like your friends. So, never be afraid to get personal — it’s one of the keys to success.

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How Do You Play This Infinite Game? Business Is a Never-Ending Game

Chapter 5: Building a Culture of Trust A healthy work culture is based on trust. If your workers sense a lack of trust, that affects efficiency, since no one will feel comfortable voicing their concerns or mistakes. Ford Motor Company is a perfect example. Before 2006, the now-former CEO would reprimand and penalize workers who brought him bad

“The Infinite Game” by Simon Sinek is among the greatest motivational books you can get your hands on. He gives readers an inside scoop on the importance of adopting an “infinite mindset” while “playing the game” of business. Let’s look at some of the chapters that can help you and your business. Chapter 1: Business Isn’t a Finite Game The first chapter discusses why running a business isn’t a finite game. It focuses on how profit and income aren’t the only ways to measure success. Profit means nothing if you’re unable to survive current and future difficulties. This is why business is an infinite game — you don’t want to create something to “win” (finite); you want to build a foundation that will remain for future generations (infinite). Chapter 2: Essential Practices Sinek explains the strategies you need to play the infinite game. These skills include developing a “just cause,” creating trusting teams, studying your rivals, preparing for flexibility, and showing courage to lead. He follows up with examples of companies that embody all five of these principles: Victorinox, the creator of the Swiss Army knife, Bill Gates and Microsoft, and the GPS company Garmin.

information. This caused an unhealthy work environment and led to lower productivity. Sinek offers tips on how to create a culture where your employees are comfortable and confident. “The Infinite Game” teaches you that business is an endless game where you have to overcome many challenges. Successful businesses play the infinite game, constantly improving the business to become better. Sinek provides tips, solutions, and examples of how your business can thrive while playing the game. To get your hands on “The Infinite Game,” visit your local bookstore or online retailer.

Laugh

HAVE A

NOT JUST A LANGUAGE TOOL THE HISTORY BEHIND THE REAL ROSETTA STONE

Before we had Rosetta Stone, the language- learning software, scholars were confounded by the original Rosetta Stone: a slab of granite from Ancient Egypt inscribed with mysterious symbols. The slab was discovered in 1799 by a group of French army engineers near the Egyptian town of Rosetta. The British

claimed the stone after winning the French Revolutionary Wars and relocated it to the British Museum in London, where they strengthened the floors to support its incredible weight. Various scientists studied the artifact with no success, until it was ultimately deciphered by French linguist Jean-Francois Champollion. The stone was covered in a combination of hieroglyphics, ancient Greek, and Demotic. It spelled out a decree issued in 196 B.C. by Egypt’s ruler at the time, Ptolemy V, and a group of Egyptian clergy members. Because of his discovery, Champollion was named the founding father of Egyptology. You can still visit the stone at the British Museum in London, where it’s been displayed for 220 years!

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Inside This Edition

1. 2. 3.

Summer: Fun and Work

This Is the Recipe for Success

Don’t Rely on Profit to Measure Success

What Exactly Is the Rosetta Stone?

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Meet One of the Youngest Self-Made Billionaires

ADVOCATING FOR WOMEN AROUND THE WORLD

MEET WHITNEY WOLFE HERD

Dating apps are very popular with the younger generation, and one app has taken the world by storm. Bumble Inc. was

was also her boyfriend) sexually harassed her. Wolfe Herd then sued Tinder over these allegations, but Tinder denied any wrongdoing. Eventually, both parties settled. This experience pushed Wolfe Herd to challenge dating norms, and she wanted to inspire women to take their power back. Although Bumble is known for allowing women to message their matches first, this only scratches the surface of Wolfe Herd’s branding and marketing strategy. The app has grown beyond just dating — now, you can network professionally and find new platonic friendships. Wolfe Herd is focusing more on creating a brand that fosters a safe place for women to network — she wants it to be a women’s social platform. Today, Wolfe Herd is pushing Bumble into cultures and countries where women don’t traditionally have a voice. Although this may seem risky, she says, “We need to go where we’re needed the most.” She is also using her platform to advocate for legislation outlawing domestic and international digital sexual harassment. Wolfe Herd wants women to take control, and she will stop at nothing until she reaches her goals.

created in 2014 by Whitney Wolfe Herd and is an online dating platform where women get to message their matches first. Just two hours after Bumble launched, its stock price soared, making her a billionaire. She is now one of the top female CEOs in tech and the founder of one of the largest dating apps in the world. Wolfe Herd’s experience with toxic and abusive relationships and misogyny within the tech industry inspired her to create

Bumble. She was the co-founder of Tinder in 2021, another dating app, but she soon left the company after an executive (who

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