UCL - DIGITAL COMMUNICATIONS OFFICER

UCL - DIGITAL COMMUNICATIONS OFFICER

DIGITAL COMMUNICATIONS OFFICER STUDENT ACCOMMODATION CANDIDATE INFORMATION PACK

BACKGROUND INFORMATION

UCL is London’s leading multidisciplinary university, with more than 11,000 staff and 38,000 students from 150 different countries.

Founded in 1826 in the heart of London, UCL was the first university in England to welcome students of any class, religion, and the first to welcome women on equal terms with men.

Post Title: Division:

Digital Communications Officer

UCL Estates

Section:

UCL Accommodation Communications Manager

Reporting To:

Grade:

6

UCL is one of the world’s top universities with an annual turnover exceeding £1 billion. Based in the heart of London, it is a modern, outward-looking institution. At its establishment in 1826, UCL was radical and responsive to the needs of society, and this ethos – that excellence should go hand-in-hand with enriching society – continues today. UCL’s excellence extends across all academic disciplines; from one of Europe’s largest and most productive hubs for biomedical science interacting with several leading London hospitals, to world-renowned centers for architecture (UCL Bartlett) and fine art (UCL Slade School).

THE UCL COMMUNITY

UCL’s staff and former students have included 29 Nobel prizewinners. It is a truly international community: more than one-third of our student body – more than 35,000 strong – come from 150 countries and nearly one-third of staff are from outside the UK. UCL offers postgraduate research opportunities in all of its subjects, and provides more than 200 undergraduate programmes and more than 400 taught postgraduate programmes. Approximately 54% of the student community is engaged in graduate studies, with about 29% of these graduate students pursuing research degrees.

UCL Estates

UCL Estates manages the estate and facilities infrastructure from the strategic to the operational, across property acquisition and management, capital projects, engineering and maintenance, environmental sustainability, safety, security, cleaning and including student residences and central room bookings. UCL manages 4,074 student rooms across 21 residences, three which provide catered accommodation, with a further 2,000 rooms held under nomination agreements.

JOB DESCRIPTION

Job Purpose

The UCL Accommodation team is seeking to recruit a dynamic and creative individual to join our award winning communications team. The post holder will support the Communications Manager in implementing the department’s Communications Strategy, as well as contribute to the development, implementation, management and evaluation of student communication and engagement activities and initiatives.

This is a diverse role suitable for a self- starter, who can identify key audiences, and is able to design and/or utilize the most appropriate digital tactics for communicating with a wide range of stakeholders.

The post holder must be someone eager to learn, develop, and keen to make an impact on the life of students residing with UCL. UCL is a globally recognised Institution and one of the UK’s most successful Universities. The Accommodation team sits within the UCL Estates division, and comprises of over 20 Halls that houses more than 6500 residents. UCL Accommodation has set out an ambitious new vision of becoming the leading provider of accommodation in the Higher Education sector; delivering an exceptional student experience and is embarking on a new strategy to deliver this vision. Student engagement is at the very heart of this strategy.

MAIN DUTIES

• Developing and embedding a content strategy for UCL Accommodation’s website with a view of how this can be integrated across all UCL Accommodation platforms including social media • Drafting and formatting web content using CMS • Developing, editing, scheduling content, ensuring this is informative, engaging, audience targeted, and accessible • Setting up and managing mechanisms and processes for checking and refreshing content • Sourcing and editing pictures for the web (ideally using Adobe Creative Suite or similar) • Providing relevant web analytics to support the Communications Manager • Collaborating with internal and external audiences on Web, digital and wider departmental campaigns to enhance student experience • Using user testing, feedback and analytics to optimise content and ensure that the user experience is as smooth as possible • Ensuring that web projects are delivered on schedule and to high standard • Commissioning projects and managing external consultants • Supporting the development of high quality student recruitment digital campaigns, in conjunction with the Communications team • Supporting the Communications and Student Experience team in ensuring the correct use of application of the UCL Accommodation brand • Assisting UCL Accommodation with third party digital content curation and distribution of content • Assisting the department’s Communications Manager with the organisation of events such as open days and the moving in weekend. General responsibilities • The post holder will familiarise themselves and actively follow UCL’s >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9

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