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Whistl Magazine Autumn 2019
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Whistl
Autumn 2019
magazine
Newmailing solution for marketers
How Partially Addressed Mail addresses GDPR-compliance whilst delivering great results
ELECTRIC TRUCK TRIAL FOR BELFAST NEW INTERNATIONAL GATEWAY METRICS FOR THE VALUE OFMAIL FEEL GOOD FULFILMENT PARCELHUB PARTNERSWITH BRIGHTPEARL
DRIVINGDIVERSITY IN LOGISTICS ALISTAIR COCHRANE
Wells Said
As we approach our 15th year in business, we’re in themidst of a busy and demanding time both froman internal and external perspective. We have seen a lot of change this year, our investment in new automated parcel sortation technology, a new super hub in Bedford, coupledwith our diversification into fulfilment and contact centre businesses. We’re firmly focused on driving the business forward and these changes are part of that strategy, but we acknowledge that this has not comewithout its challenges. We pride ourselves on delivering a sustained high quality of service andwe knowwe have fallen short of this in the last fewmonths with some clients during the transition to our new depot in Bedford. It is important for us that you, our customers, can put your trust in Whistl to be a reliable and dependable partner. Please be reassured that we are back on track and that we will continue to focus on quality going forward. On amore positive note Leafletdrop, our online self-service leafleting tool has seen over 10million doordrops delivered so far this year – that’s over 6millionmore items than last year. This is all incremental volume in addition to our core doordrop business. Our international gateway near Heathrow has also got off to a great start andwe are looking to introduce somenew International services very soon. With climate change top of the political agenda I’mpleased to say that we’re currently trialling new electric truck vehicles in Belfast as part of our aim to reduce our carbon emissions. And there’s news on new research regarding consumers’ attitudes to sustainable packaging. As always we’ll keep you postedwith all the latest news at news@whistluknews NickWells Chief Executive Whistl
Belfast goes
green with
electric
truck trial In our quest tominimise our impact on the environment, we’re pleased to announce that we’re trialling the first electric Renault Trucks Master ZE to be licenced on UK roads. The all-electric 3.1 tonne van has a range of around 100miles and is being trialled in Belfast on day-to-day operations, collecting business mail and parcels. Working with Renault, we’re aiming to reduce our emissions across our 400 strong fleet of vans and HGVs through new technology to help improve our overall sustainablilty. Phil Brown, Depot Manager at Belfast said: “The vehicle is a revelation, and the drivers love it. It is quiet yet the acceleration is immediate and to drive it is no different to a normal van. The emissions are zero and the anticipated cost of running it are somuch lower than traditional diesel.” Baz Barrett, National Fleet and Compliance Manager added “It is vital that we, as a business, continue to look at new technologies and adapt our fleet in this way. We already have an excellent relationship with BRS/ Renault Trucks and so when we knew this 100% electric vehicle was coming tomarket, we wanted to see how we could integrate it into our fleet in core urban areas. From the feedback so far, it works really well and there is great scope to introduce it into our fleet now to enable us to reduce our carbon and NOx footprint.”
2 Whistl Magazine • Autumn 2019
Introducing PAM, a powerful new mailing solution
If you’re looking to reach new customers without infringing GDPR rules, Partially Addressed Mail (PAM) offers the perfect solution. Instead of addressing an item to a named individual, potential customers are targeted using their postcode >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12
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