2021 San Diego Magazine Digital Media Kit

2021 San Diego Magazine Digital Media Kit

®

202 1 DIGITAL MEDIA KIT

Reach 6 49 ,000+ engaged locals while they’re enjoying content in every digital format. San Diego Magazine’s digital platform includes online, email, social media, and a weekly podcast. Opportunities are customizable to generate optimal engagement, impact and sales.

D I G I T A L A U D I E N C E

2021

Online Monthly Visits: 250,000+

Age: 1-17: 1% 18-24: 11% 25-34: 31% 35-44: 24% 45-54: 16% 55-64: 11% 65+: 6%

Gender: Female: 54% Male: 46% User Device: Desktop: 51% Mobile: 45% Tablet: 5%

Monthly Pageviews: 525,000+

Average Minutes On Site: 3:03

Email

Unique Emails: 56,200

Homeowners: 64%

Graduated College: 67%

Gender: Female: 54% Male: 46%

Houseold Income Over $150k: 55%

Social Followers:

Age Range: 18 - 24: 5% 25 - 34: 37% 35 - 44: 32% 45 - 55: 15% 55 - 64: 5%

Gender: Women: 65% Men: 35%

Top Locations: San Diego Los Angeles Carlsbad Oceanside Tijuana

Facebook: 5 5,0 00+ Twitter: 12 7, 000+ Instagram: 177,000 + Pinterest: 7,500+

Podcast Average Monthly Plays: 1 8 ,000+

Sources: Google Analytics, Hubspot, Facebook Audience Insights, and Podtrac Analytics

S A N D I E G O M A G A Z I N E . C O M

2021

High Impact Banner Advertising

Expandable Video Banner + Stretches the full width of the site, includes rich me- dia and is responsive + 100% share of voice of the ad unit for a week

+ May include video (client supplied) + Ad creation available upon request $2,000/week Homepage Takeover + 100% share of voice for a week $1,495/week

Full Site Takeover + Every ad unit on sandiegomagazine.com for 24 hours $600/day Feature Takeover + 100% share of voice + Prominent logo inclusion throughout feature + Sponsored content integration + Video inclusion (client supplied) + Bonus 100,000 banner ad impressions + Social media support for sponsored content during first 30 days $4,995/year Lightbox + Have your message front and center; click-through rates average over 3.2% + Inventory is limited, one pop-up per unique visitor per day + Will not show up in Chrome browser $1,800/week Run of Site Banner Ads + Advanced targeting based on content, location, and device are available upon request $15 CPM

CONTACT DAVID MARTIN AT [email protected] OR 619.744.0532 SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

N A T I V E & P O D C A S T S

2021

Native Advertising Content marketing is one the most eective, practical, and useful digital marketing strategies that your brand can use to reach and engage more quality leads and customers. Content can be created by your business or as a collaboration with San Diego Magazine . Homepage Premium Placement + Lives on homepage marquee and site wide $1,500/week

Sponsored Blog Post $500/post

Podcast Sponsorship Host the Happy Half Hour podcast at your location and receive unparalleled exposure with on-air mentions and social media coverage. Give a listen at sdmag.com/happy.

Location Sponsorship + One visit with 2 recorded podcasts

+ Two-week road block on podcast landing page + Social media mentions via Instagram, Twier, and Facebook + Location mention in Best of San Diego e-newsleer $2,500/two podcasts S

Lead in Sponsor + 30-word mention at start of podcast $250/week

Award-wining!

CONTACT DAVID MARTIN AT [email protected] OR 619.744.0532 SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

S O C I A L M E D I A

2021

Social Media As infl uencers in the space, the opportunity to partner with San Diego Magazine and reach our 3 66 , 5 00+ followers across multiple platforms means your brand will receive increased exposure in addition to new followers and engagement. Instagram Experiential Story Onsite, custom content created around your concept and what makes it a must-visit destination. Deliverables: +Minimum 10 slides +Magazine to develop all content and creative, one round of edits +Swipe-up link to client URL of choice $3,000/story $2,550/3+

$100/ highlight per week $750/sponsored blog post

Instagram Contest Grow your fanbase with a contest that requires a follow for a chance to win a prize valued at $300+.

+1 post per contest +1 experiential story

+Magazine to create all assets, manage, and monitor contest, client to provide the prize +Runs minimum of 48 hours +Link.in.Bio to client URL of choice $3,500/contest Instagram Advertorial Story Promote an event, happening, discount or deal with an advertorial story. +Minimum 5 slides +Client to supply all assets, magazine to design creative, one round of edits +Swipe-up link to client URL of choice $1,500/story $1,275/3+ Add ons:

$100/highlight per week $500/sponsored blog post

This could be you!

CONTACT LAUREN PRYOR AT [email protected] SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

S O C I A L M E D I A

2021

Sponsored Instagram Post Utilizing our imagery or your assets, we’ll create an in-stream post with a caption that includes a call to action to head to the link in our bio that leads to your URL. +Magazine to develop all content and creative (when applicable) +Link.in.Bio to client URL of choice $1,500/post $1,275/ 3+ IGTV Series An original content series on our IGTV channel with promotion centered around your brand messaging points and story. +4 episodes, 5 minutes in length +Production, onsite coordination, story & script development +Released every 8-10 weeks + Includes Experiential Story and In-Stream Preview Starting at $20,000/series or $6,000/video Facebook Boosted Post A promoted post with your brand’s key messaging points with an embedded link to URL.

+Up to 50 words of copy +Embedded URL of choice $1,500/post

Creative Guidelines San Diego Magazine maintains high standards for social media content. Let our team of experts guide you, as we may source creative that will perform beer or request additional photos be submied.

CONTACT LAUREN PRYOR AT [email protected] SANDIEGOMAGAZINE.COM 707 BROADWAY, 1100, SAN DIEGO, CA 92101

E - N E W S L E T T E R S

2021

2nd Position Sponsored Content

1st Position Sponsored Content

E-Newsletter Rates*

Dedicated Blast

Island Display Ad

Title & Content

Distribution Subscribers

The Best of San Diego This Week The top things to do in San Diego (Open Rate: 1 9 %, CTR: 24%) The Main Dish Local food and restaurant news (Open Rate: 1 9 %, CTR: 22%) San Diego Homes Resource for home design ideas (Open Rate: 17%, CTR: 13%) Charitable SD Nonprofit campaigns, causes, events (Open Rate: 23%, CTR: 14%) Exquisite Weddings Tips and trends for your wedding day (Open Rate: 16%, CTR: 9%)

Twice a week (Mon & Thurs)

$495

$795

$595

$3,500

49 ,000+

Monthly (Tuesday)

$495

$795

$595

$3,500

42, 500+

$595

Monthly

$3,500

46,000 +

$495

$795

4,600+

$195

$195

N/A

Bi Weekly

$350

Monthly

5,400+

N/A

$195

$95

$695

*Partial distribution to any e-newsletter subscriber list is also available.

1st Position Sponsored Content

2nd Position Sponsored Content

Island Display Ad

®

D I G I T A L A D V E R T I S I N G S P E C S

2021

General Requirements + Accepted file formats: GIF, JPEG, SWF (rich media) and third party served ads + Ads in e-newsleers cannot use flash or rich media + All ads with a white or light background must include a 1x1 pixel border + San Diego Magazine uses Double Click for Publishers as our ad network + Rich media and flash ads (SWF) require the use of "clickTAG" in place of URL Banner Ads Sizes

Expandables 1280 x 140 pixels collapsed, call to action to open 1280 x 400 pixels expanded, call to action to close + File type: jpg, static image + Video max length: 30 seconds + Video file: MP4 or YouTube link + Collapsed image must have an "expand" call to action/buon + Expanded image must have "X" or a "close" call to action in the top right corner Website Sponsored Content + Advertorial max word count: 600 + Referring embedded links: Unlimited + Photo format: JPG or PNG + File size: For advertorial, submit hi-res JPGs. For logos, .eps preferred + Photo quantity: 1 minimum, 6 max + Main photo size: 1200 x 900 pixels (San Diego Magazine will resize images to fit upon request) + Video Format: MP4, FLV or YouTube or Vimeo link. Video must not contain third party advertisements. Video may also be hosted from San Diego Magazine YouTube channel upon request. Max length 5 minutes. All content is subject to review and approval. E-Newsletters Island Ad Unit 300 x 250 pixels + Max file size: 40k, gif, png or jpg + Rich Media: Not accepted Sponsored Content Thumbnail Dimension: 200 x 200 pixels + Advertorial copy: 30 words + Referring links: 2 max + All content is subject to review and approval Dedicated Blast 600 pixels wide by any height + Rich media: Not accepted + File type: jpg or finished HTML file Social Media Instagram Stories 1080 x 1350 pixels Instagram Timeline Photo 1080 x 1080 pixels + Include all relevant hashtags and handles

300 x 600 pixels 300 x 250 pixels 320 x 50 pixels 728 x 90 pixels 970 x 90 pixels 970 x 250 pixels

+ Accepted max file size 150 kb.. + Files accepted: jpeg, png, html 5 + Third party ads excepted

Light Box Pop Up 550 x 550 pixels + 150 kb + Third party not accepted

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