2022 Infoview Brand Guideline Booklet

2022 Infoview Brand Guideline Booklet

Drivingour BrandIdentity.

2022 Branding Guidelines

Sales and Marketing - James Finnimore

Colours

03

Logos

08

Key Concepts. Brand'22

Images

10

Graphics

15

Typography

18

Colours. Guide

Navy 1

Turquoise 1

Turquoise 2

Pink 1

#1e2956

#52bcba

#86d0ce

#e45c82

Primary brand colour. Use as background, or as main font colour on white backgrounds.

Complimentary to white backgrounds, used for shapes and underscore bars.

Complimentary to Navy 1 backgrounds, used for shapes and underscore bars.

Used for action buttons on website (Demo, Learn more

etc.), email, and presentations.

Overview

pallettes

Pallette 1

Pallette 2

Text

Text

#ffffff (White), #52bcba (Turq 1) #86d0ce (Turq 2),

#1e2956 (Navy 1), #86d0ce (Turq 2), #52bcba (Turq 1)

When Navy 1 is the primary background colour, use Turquoise 2 as the main complimentary colour. This scheme should be mostly used for web content, internal / client presentations, and posters.

When White is the primary background colour, use Turquoise 1 as the main

complimentary colour. This scheme should be used for technical documents / presentations (both internal and client) and web content.

Main complimentary colour

Secondary complimentary

pallettes

Pallette 2

Example from 'Introduction to Infoview' Flippingbook

Pallette 1

Example from NSW Innovate Event 2021

pallettes

Pink Use

Example from Event Poster - using Pallette 1

Logos. Guide

Primary Logo

Secondary Logo

Icon

#1e2956

#52bcba

#86d0ce

Placed in top right corner of first page / slide of collateral. Always give breathing room - space the size of the letter 'e' in the Logo around.

Used where primary logo cannot be used. Subject to same space ('e' rule) requirements.

Used on smaller spaces, such as Website search engine tab, and LinkedIn / Linktree profile image. Also placed in top right corner of every slide / page of collateral.

Overview

Images. Guide

Using/ Making

Hero Images.

HeroExample

Key Points

Howtomake

1

2

Howtomake

3

4

Graphics. Guide

Collar

Header

Collar

Filled-in circle used behind person image and in blank spaces in collateral - PPTs, Website, and Graphics.

Summer 2021/22: Unfilled circle to be phased in, filled- iin circles gradually phased

out, other than where behind people images.

Circles

Typography. Guide

External Type. Howtouse

External type is type used on all outward facing collateral (and some important internal documents / presentations). Internal documents (those made by team members) will generally just use Open Sans.

All fonts are stored in M Drive > Sales and Marketing Collateral > Fonts

Aa Stag Sans Medium

Used for Headers on external collateral. Size varies, but aim for at least 3x size of copy.

Headings

Aa Stag Sans Book

Used for sub- headings on external collateral. Size at least 2x copy.

Sub-Headings

Aa Stag Sans Light

Used for copy on external collateral

Text

Aa Edo SZ Regular

Used for effect on Social Media graphics, Posters, Powerpoints etc. Use sparingly.

Effect

AA STAG SANS LIGHT

Used for buttons. Same size as copy, but capitalised.

Button