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2022 Infoview Brand Guideline Booklet
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Drivingour BrandIdentity.
2022 Branding Guidelines
Sales and Marketing - James Finnimore
Colours
03
Logos
08
Key Concepts. Brand'22
Images
10
Graphics
15
Typography
18
Colours. Guide
Navy 1
Turquoise 1
Turquoise 2
Pink 1
#1e2956
#52bcba
#86d0ce
#e45c82
Primary brand colour. Use as background, or as main font colour on white backgrounds.
Complimentary to white backgrounds, used for shapes and underscore bars.
Complimentary to Navy 1 backgrounds, used for shapes and underscore bars.
Used for action buttons on website (Demo, Learn more
etc.), email, and presentations.
Overview
pallettes
Pallette 1
Pallette 2
Text
Text
#ffffff (White), #52bcba (Turq 1) #86d0ce (Turq 2),
#1e2956 (Navy 1), #86d0ce (Turq 2), #52bcba (Turq 1)
When Navy 1 is the primary background colour, use Turquoise 2 as the main complimentary colour. This scheme should be mostly used for web content, internal / client presentations, and posters.
When White is the primary background colour, use Turquoise 1 as the main
complimentary colour. This scheme should be used for technical documents / presentations (both internal and client) and web content.
Main complimentary colour
Secondary complimentary
pallettes
Pallette 2
Example from 'Introduction to Infoview' Flippingbook
Pallette 1
Example from NSW Innovate Event 2021
pallettes
Pink Use
Example from Event Poster - using Pallette 1
Logos. Guide
Primary Logo
Secondary Logo
Icon
#1e2956
#52bcba
#86d0ce
Placed in top right corner of first page / slide of collateral. Always give breathing room - space the size of the letter 'e' in the Logo around.
Used where primary logo cannot be used. Subject to same space ('e' rule) requirements.
Used on smaller spaces, such as Website search engine tab, and LinkedIn / Linktree profile image. Also placed in top right corner of every slide / page of collateral.
Overview
Images. Guide
Using/ Making
Hero Images.
HeroExample
Key Points
Howtomake
1
2
Howtomake
3
4
Graphics. Guide
Collar
Header
Collar
Filled-in circle used behind person image and in blank spaces in collateral - PPTs, Website, and Graphics.
Summer 2021/22: Unfilled circle to be phased in, filled- iin circles gradually phased
out, other than where behind people images.
Circles
Typography. Guide
External Type. Howtouse
External type is type used on all outward facing collateral (and some important internal documents / presentations). Internal documents (those made by team members) will generally just use Open Sans.
All fonts are stored in M Drive > Sales and Marketing Collateral > Fonts
Aa Stag Sans Medium
Used for Headers on external collateral. Size varies, but aim for at least 3x size of copy.
Headings
Aa Stag Sans Book
Used for sub- headings on external collateral. Size at least 2x copy.
Sub-Headings
Aa Stag Sans Light
Used for copy on external collateral
Text
Aa Edo SZ Regular
Used for effect on Social Media graphics, Posters, Powerpoints etc. Use sparingly.
Effect
AA STAG SANS LIGHT
Used for buttons. Same size as copy, but capitalised.
Button