2022 Student Socialite Guide

2022 Student Socialite Guide

THE

GUIDE

JANUARY 2022

Table of Contents

5 6 7 8 9

Welcome To The Social Socialite Perks Roles Of A Socialite Tools for Success Social Media Scoring Rubric

10-11 12-13 14 15 16 17 16 17 18 19 20-21 24-25 26-27 28-30 31 32-33 34-36 37-38 22 23 39-42

Instagram Posts Organic Content Filters Instagram Bio, Tagging, & Location Let's Talk Hashtags Let's Talk Emojis Let's Talk Hashtags Let's Talk Emojis Instagram Stories Instagram Insights Instagram vs TikTok Resident Takeover & Employee Spotlight

Social Media Channels Let's Talk Resident Events Style & Brand Design Canva Reminders Let's Talk Apps

SOCi Reminders Say"Social on 3" ORA Score Q1-Q4 Rundown

We’re a collection of student apartment communities located in the BEST college towns across the country. We create beautifully designed places where students make life-long friends, find contemporary spaces to study and play while also discovering themselves in the process. We offer unique gathering places that help create a sense of community, because we believe that where you live can shape your college experience just as much as the major that you choose. We even have a dedicated onsite team to ensure that students have an expert and a friend they can turn to for help while navigating every aspect of apartment living—from signing a lease to finding a roommate while finding a snack or something fun to do close to home. We’ve learned that students want to connect and hear from other students when making their housing decision. And that’s where YOU come in… Navigating the sea of student housing options can be overwhelming and you’ve been selected as a Socialite to help spread the word about The Social in an authentic and enthusiastic way. Welcome to The Social. We're very, well, social!

5

PERKS of Being A Socialite

Sales & Marketing Experience

Scholarship Program Competitive Wages & Commission Structure

Marketing Performance Ambassador Program

Socialite Box

Volunteer Time Off

Portfolio Builder & Professional Recommendations

Spotlight Bonus

Rent Discount When Living On Site

6

S

Increase Brand Awareness

Increase Leads

Increase Engangement

Maintain a Consistent Schedule and Product

Gain More Relevant Followers

Improve Community Reputation & ORA Score

Increase Traffic to Community's Website

Outbound Marketing

Respond to Direct Messages and Comments

How to Rock this Role

Stay up-to-date on new creative trends, University events, Holidays, National events, updates to your community, specials, new businesses to town, etc. Work with your team to generate ideas on how to best translate these across our social media universe. Excel at taking creative direction, working collaboratively and integrating feedback. Proofread, edit, and review content for quality, value and uniqueness Manage the Perks Pass Program and actively be present in your community, town and on campus. Organize your posts, captions, resident events, and outbound marketing. Always be one step ahead, know what you are posting in advance.

Collaborate with your team, residents, local businesses, Social teams, University clubs, community, Student Marketing, etc. Understand the property’s aesthetic, vibe, residents who live there, target audience, market, University, and availability. Know your comps, stay

engaged with their occupancy, prelease, and resident events.

Strategize with your team on trends, best practices and ways to constantly improve content quality. Engage with your residents, prospects, and Instagram followers. Respond to DMs, comments, and interactive stories in a timely matter.

Create content for Instagram, Facebook, and Tiktok.

7

Tools for Success

Lead Sources

Instagram Boosts Being a super Socialite will bring leads to your community's website from representing your property on our Social Media Channels. Instagram, TikTok, and Facebook are lead sources for prospects when submitting a guest card. When you find a prospect interested in living with us make sure to submit the correct lead source. This helps our teams track where our sources are coming from and can help support with these accurate numbers. When looking at insights when a post reaches a lot of engagement, you may want to consider Boosting the post to reach a larger audience. Check with your Manager to see if the post is approved, you can then Boost from the community's Instagram account. This does cost money, so be strategic when boosting your posts. If you are having trouble getting your post approved, please reach out to [email protected]. Go to Community Profile 2. Below the post's image, tap Boost 3. Fill in the details of your ad, Goal (More website visits), Audience (Automatic), Budget (Check with Manager) How to Instagram Boost: 1.

Goal Sheets

Setting goals is important for long term success for leasing, social media engagement, and working with your team. Each month your Manager will fill out a Goal Sheet for your team to try to reach. The Social Media goals include increase number of follower, resident event, and Social Media score. Check with your Manager for your monthly goals.

Marketing Calls

The Student Marketing team holds a meeting with your Manger each month to review Lead Sources, upcoming events, and items your team needs. Here, we will look at the goals from the prior month to check on your growth on Social Media and assistance you may need from Marketing team. Please come prepared for questions and assistance your team needs from marketing team.

Instagram Business Account

Your Instagram account is a Business Account, which means you can look at the Instagram Insights. These analytics include metrics such as reach and impressions, content interactions, total followers, and audience demographic information. Looking at these insights can be helpful when posting to reach our maximum audience. Consider time of day, location, number of people in post, event, etc.

Resources

We are ONE team and all want the same goal, to LIVE SOCIAL. Please don't hesitate to email the student marketing team if you need assistance. Follow @thesocialstudentpspaces for inspiration and be connected with our teams. [email protected] 8

Social Media Scoring Rubric

10 points per Month

1. 2. 3. 4. 5. 6. 7. 8. 9.

5 or more Instagram posts a week All Instagram Posts are Organic Content (First) All Instagram Content has the same filter All Instagram posts have a Location All Instagram posts tag at least one account All Instagram posts include at least 10 hashtags All Instagram captions include at least 1 emoji 5 or more Instagram stories a week and highlight 1 or more videos a week post on TikTok, Instagram Reels, or Instagram Post All Posts are on all Social Media Channels

10.

Scoring Breakdown

9-10 points: SOCIALITES 6-8-points: Almost gets it, but barely missing it 1-5 points: Watch-List

9

Every Post Needs A Job

All content needs to have a purpose. All posts should support what you want right now. Special Amenity Current Special Resident Event Maintenance Tips & Tricks Apartment Decorating Giveaways Resident Feature Game Day at University Pets in your Community Meet the Team Event on Campus Give your followers a reason to keep coming back to our profile.

10

Picture Perfect

College Football Game Day

Flag Football

Dodgeball with Staff vs Residents

Resident On Campus

Photo wall for Residents

Tour for a Starbucks Gift Card

Renewal Reminders: Steps to Accept Offer, Deadline, Specials, etc.

Grocery Bingo

11

Organic Content

Flyers

Organic Content

vs.

Why don't we post flyers? Posting organic content of Residents, University Students, Resident Events, Amenities, Pups, University, etc. INCREASES engagement. When we have high engagement means we have people interacting with our posts. Creating content that your residents, prospects, and parents/guarantors can relate to will attract more people to your page. Consider how many likes, comments, and followers each of your posts attracts to see which posts do well to learn for future postings. Remember Instagram is a lead generating tool, showcase why our residents love to live in your communitiy. Engagement

12

Let's Talk Content The Socialite Guide

Posting Guidelines

Organic

Flyers

Instagram Posts Instagram Stories TikTok Videos Facebook Posts

Instagram Stories Instagram Post (Not as First Post) Flyer the Property/ Community/ Campus Send Email in Message Center

Flyer Instagram Post Example

First post organic and relates to flyer

Flyer is second post

The flyer does not clog up feed or disrupt visual aesthetic

Caption references flyer

Get Creative

Use a letter board to summarize your flyer

Create your flyer using Instagram fonts with your organic content. Instagram users will recognize these fonts.

13

Let's Talk Filters Aesthetic Adding filters to your photos enhances colors, highlighting your image. It creates a more memorable experience with the Social Brand on Social Media. By using the same filter on all your posts creates an aesthetic, not only to your individual posts, but your overall page. When people come across your community's page, this will increase your followers, engagement, and visits to our website. The two apps the Marketing Team recommends with a range of filters are TEZZA and LightRoom. See the key differences between the two below. When you decide on the App that is right for you, please use the same filter on each post to create your page's aesthetic.

*If there is an existing filter on Social Media, connect with your Manager to get access.

LIGHTROOM

vs.

TEZZA

Free

App costs money

Can create your own filter

Filters already built

More filter options

Limited Selection

Adobe Photo Editor

Paid version can filter videos

Other tools in app; crop,

photoshop, adjust lighting, etc.

14

Instagram Bio, Tagging, & Location

Follower s

Your Instagram Bio Your IG bio is searchable, so you want to write it with SEO in mind. You’re allotted 150 characters for your bio. You can only change your bio twice every 14 days. Perfect it prior to editing in the app.

Bi o

Highlight s

Organic On-Site Content

Tagging and Location

Location is trackable! People can look up your community to find your page. Tag your residents, local restaurants and businesses, university, brands, residents, university freshman accounts, etc. Tagging accounts gives your page a chance to be reposted to get more awareness and engagement.

15

University City/State

#IowaState, #ISU, #IowaStateUniveristy #Ames, #AmesIowa, #WestAmes #Iowa #IA #Cyclones, #CycloneNation, #LoyalForeverTrue #LiveSocial, #WanderWest, #MySocialSpace

Community

Property

University City/State Community Property

WHAT IS THE IMPORTANCE OF HASHTAGS? People who are not following you will be able to find you by common likes & searches!

16

Amenities Food Specials Popular

It’s GAME DAY here at the SOCIAL! Wiffleball. 3:30pm CST. Fire pit. Pizza. Be there.

Best day of the month Join us for Pizza Friday in the Community Room from 3:00pm to 5:00pm today! No better way to start the weekend than with pizza at The Social!

WHAT IS THE IMPORTANCE OF EMOJIS? Emojis are key to increasing your engagement on social media. Emojis are now a huge part of communication online, including them in your captions allow your followers to relate to more than just words.

17

18

INSIGHTS

19

TikTok vs. Instagram Let's Compare

TikTok

Instagram

Videos

Photos & Videos

Platform for images, stories, Reels, IGTV, & streaming

15 seconds- 3 minutes videos

Can add music, visual effects, templates, font, stickers, filters, piece together multiple videos

Can add filters, font, stickers, music

100 character limit for captions

2,200 character limit for captions

Only post to TikTok

Can link your Instagram to Facebook

Uses Hashtags

Uses Hashtags

20

It's time to get Creative Use TikTok to be informative, and fun at the same time! Get creative to showcase WHY living at your community is the place to be! Let's Talk TikTok

A Day In The Life of Living At Your Community

Tour Of The Community

Proximity To Campus/Downtown

Resident Event Highlights

Apartment Tour

Meet the Team

Residents using the amenities

Steps on Application Process, Move-in Day, Move-out Information

Attach a trending song or sound to get more views and a chance to get on the For You Page. 21

Resident Takeover

Do you have a resident who is in Greek life, on a sports team, or known on campus? Let them take over your Instagram for a day!

Employee Spotlight

Showcase Your Team Members! Managers, Maintenance, & Leasing!

How long have they worked here? What is their job? What do they do for fun? Are they in school? What are they studying? Fun fact

22

Social Media Channels

Social Media is the key to leasing! Being connected on these social media platforms is what speaks to college students. With these tools we can show a true representation of our friendly, fun, and SOCIAL communities!

TikTok

Instagram

Twitter

Facebook

Login Information Each community has access to their own Instagram, TikTok, and Twitter's username and password.

To link your property's Facebook to your Instagram please email [email protected] for assistance!

To reset a username or password contact Instagram, TikTok, and Twitter directly with your property's email. 23

Let's Talk Resident Events Location x Time x Event Location: Switch up your Resident Events at different locations at your community. Breakfast on the Go at the Bus Stop Clubhouse Office with Staff 1. 2. 3. 4. Delivery Drop Off to Their Door 5. Amenity 6. Fitness Center

Time:

Be mindful of the days and times of the week you are hosting resident events. Monday, Tuesday, Wednesday, Thursday, Friday Early Morning vs Late Morning vs Early Afternoon vs Late Afternoon 1. 2.

Keep your Residents engaged, switch up your activities between free food, giveaways, activities, etc.

Resident Event:

Chain Restaurant vs Local Restaurant Late Night Foodie Call Tournaments at an Amenity 1. 2. 3.

4. LinkedIn Pics x Resume Workshop 5. Get Crafty- Eat and Paint 6. Giveaway for the Pups/ Puppy Hour

7. Trivia/ Bingo 8. Package Delivery/ Trash Pick Up 9. SOCIAL EATS

"Pics or it didn't happen" Every Resident Event needs to be posted on Instagram as a story and/ or post. Residents Events are a leasing tool for residents, prospects, and parents/guarantors. Showcase resident life at your community through your Resident Events, this is a great opportunity for content. When hosting events, be mindful of the location, time, and activity. To keep ALL your residents engaged, give them a range of options for them to attend. For example, If you host an event Monday at 10:00am, a resident who has class at the time cannot come the whole semester. Check with your Manager for your monthly budget and work with your team to prepare your community events. Tips & Tricks

Prior to each month, work with your team to plan Resident Events. Consider Holidays, University 1. Events, University Calendar, and team member's schedules to plan accordingly.

2. Create a monthly Calendar with events, time, and location that can be sent to residents and Parents/ Guarantors in Message Center. Also consider flyering the property and community doors with Event Calendar. In addition be sure to post this on your Instagram story and/or post.

3. The week of event, be active on Instagram story and/or post with event reminders. Send a reminder email with event details. In addition, consider sending out a text message to your community with information.

4. Lastly, consider Direct Messaging to personally invite your residents to attend your events. You can also send your residents the flyer on Instagram via Direct Message.

5. At the Event, take LOTS of pictures. Include as many residents as possible for Social Media. Always ask if you can take a picture and be customer service heavy with residents. 24

101 Resident Event Ideas

71. Renewal Party 72. Whiffle Ball 73. Build Your Own Bouquet 74. Murder Mystery 75. Bachelor Monday Watch Party 76. Sushi Making Class/ Kits 77. Wind Chime Making 78. Group Fitness Class 79. Mario Cart Tournament 80. Awards Night 81. Neighbor Delivery 82. Study Pack Kits 83. Spring Cleaning Kits 84. Win it Wednesdays 85. Kickball 86. Volleyball 87. Cooking Class 88. Holiday Card Essentials 89. Baking Kits

35. Hot Chocolate Bar 36. Coffee Bar 37. Friendship Bracelets 38. Thirsty Thursday 39. Freeze Tag Friday 40. Wing Wednesday 41. Ping Pong Tournament 42. Pool Tournament 43. Charcuterie Bar 44. Pool Party 45. Donut Fridays 46. Apartment Decorating Content 47. Build Your Own Succulent 48. Paint Planters 49. Smooch your Pooch 50. Door Decorating Contest 51. Friendsgiving 52. S'mores Event 53. Chocolate Fountain Bar 54. Tie Dye Event 55. Balloon Pop with Prizes 56. Ice Cream Sundae Bar 57. Housewarming Kits 58. Candle Making Event 59. Galentine's Event 60. Social Fest/ Hubchella 61. Carnival Theme Event 62. Say Yes to Address 63. Water Bottle Wednesdays

1.

Breakfast on the Go @ Bus Stop Waffle Wednesdays Free Pizza Friday Late Night Foodie Call Dodgeball Flag Football GrubHub/ Social Eats Football Watch Party Paint and Sip/Eat Popsicles by the Pool Cookie Decorating CFA Biscuits/Sandwiches Yappy Hour (Puppy Hour) Grill Out Hubcoming Week Pumpkin Painting Energy Drink @ Fitness Center Reverse Trick or Treating Trash Pick Up Harry Potter Theme Event Perks Place Coffee Event Wrapping Paper Event

2. 3. 4. 5. 6. 7. 8. 9.

10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33.

90. Karaoke Night 91. Social Sparklers 92. Hot Dog Bar 93. Gatsby Night 94. DIY Ornaments

Pancake Bar Crawfish Boil Grocery Bingo Trivia Scavenger Hunt Linked In Pics Resume Workshop

95. Late Night Breakfast 96. Put Put Tournament 97. Spa Night Kits 98. Laundry Essentials Kits 99. Corn Hole Tournament 100. DIY Dog Treats 101. Petting Zoo

(Signing special) 64. Popcorn Bar 65. S'mores Indoors

66. Nacho Bar 67. Queso Bar 68. Hydration Station 69. Road Trip Essentials Kits (Classes Ending) 70. Spike Ball Tournament

Food Truck Movie Night Taco Tuesday Bingo

25

Housing Fair Checklist:

Flyer or brochure to pass out community information

Community Tablecloth

Signage, QR codes, posters, letterboard, or flyers for table display

Community Branded Promotion Items

Giveaway Item? Draws attention to table

Have your camera ready! Perfect picture opportunity :)

IPads or a Sheet for prospects to fill out Guest Cards

BE SOCIAL

Tips & Tricks Stand up at the table and smile (even through a mask) Have a giveaway for prospects to enter by filling out a guest card. This will draw attention to the table. FILL YOUR TABLE with items, flyers, giveaway. Post on your Instagram story you table location for prospects and residents to know you are on Campus.

1. 2.

3. 4.

Guest Cards When we are passing out promotional items, food, candy, entering in a giveaway, etc we should always be asking for something in return. For example, Guest Cards, follow our Instagram, take a picture, etc. Gaining leads and community outreach is our #1 goal (#2 goal is to take a picture, we want prospects to know we are supported by the Universities).

When creating Guest Cards make sure to assign Housing Fair as the Lead Source.

26

STYLE GUIDE The Socialite Guide

Voice & Tone

Who We Are

Who We Are Not

Inclusive Casual Confident

Friendly Fun Trend Setting

Exclusive Formal Arrogant

Reserved Boring Dated

Words & Phrases To Avoid

Avoid

Use

Gym Sale Apartment

Fitness Center Promotion Home/Model Team Members Secure

Staff Safe

Tagging Guidelines

When utilizing/ resharing any of their media that is not our own, ALWAYS ask the individual if we can tag the individual or brand’s account prior to posting.

Include a tag in both the photo and story.

If this photo is taken on campus, add the university to the locations tab and tag the university. 26

The brand design visually represents our identity to our viewers. Keeping our brand consistent helps viewers form recognition of our brand.

ULake Branding

27

Reminders Remember your branding guidelines before creating a flyer or design!

Before submitting your post to Marketing, be sure to include:

FAIR HOUSING LOGO

PROPERTY LOGO

CALL TO ACTION ADDRESS, PHONE NUMBER, EMAIL ADDRESS, SOCIAL MEDIA HANDLES

Use the "Logo" and "Folder" tabs to find these requirements. Don't forget to ask yourself, does this design match my brand?

Off Brand Design

On Brand Design

28

INSIGHTS

FONTS

COLORS

POSITION

29

How To's

FONTS Headlines Headlines Subtext Subtext Subtext Subtext Find Social Templates

30

LET'S TALK APPS

Recommended Apps

Preview Tezza Lightroom Unfold Unfollowers & Followers Track

Canva

How To Use

Unfold has templates where you can post multiple pictures in a story.

This app allows you to preview grid layouts before posting!

Tezza and Lightroom have a range of presets to make your photos and videos pop to create a consistent page aesthetic.

Download your designs straight to your phone to post directly to your Instagram platforms.

Our Instagram followers to following

ratio matters! This app will let you know who is not following us back

31

and if we missed a follow on someone who followed us!

Post localized content

Include hashtags, emojis, calls to action for an engaging caption

Make sure to individually edit each platform if necessary (too long, different handle, etc.)

Schedule in advance. Same day, at least 2 hours. 48 hours is better, a week or two is best.

Advantages Of SOCi

Easily schedule your whole calendar

Schedule your posts in advance

Post to multiple social media sites

Respond to messages, and comments

Easily downloadable report for all social platforms

Disadvantages Of SOCi Can only post one photo to Instagram

Approval review is 24-48 hours

Cannot post to Instagram stories

32

SAMPLE CALENDAR:

YOUR TURN:

33

T HOW ARE YOU HOLDING YOUR PHONE? Hold your phone at waist level on the same plane as the object you are shooting, don't tilt your phone up or down.

Camera held at eye level

Camera held at waist level

34

T

ARE YOU USING THE CAMERA GRID? If not, it's time to start! Using the camera grid will keep your photos looking straight and professional!

Photo taken without grid

Photo taken with grid

35

T

ARE YOU SHOOTING 1- OR 2-POINT COMPOSITION? Shoot primarily in 2-point composition when shooting interiors. (Shooting at an angle, not straight onto the subject)

1-Point Composition

2-Point Composition

36

ORA SCORE

Google Apartment Guide Yelp Facebook Modern Message Apartmentratings.com Rent.com 1. 2. 3. 4. 5. 6. 7. Review Sites that will affect your ORA Score Let's Make The List Every January, J Turner Research publishes the Elite 1% and Top 100 lists, and we are working hard to make it! Any community that is recognized in the top 100 will receive a $25,000 bonus to spilt between team members. For those who don't make the Top 100, but land in the Elite1% will receive a $10,000 bonus to spilt between team members.

Spotlight Bonus

All 5-star reviews on ApartmentRatings, Apartments.com, Google, and Facebook that mention team members by name are eligible for a Spotlight Bonus of $25.

Reputation Spotlight Bonuses will be capped at $250 a month for each team member.

37

KEY THREE ORA™ FACTORS

#1

#2

#3

Relevancy

Positivity

Consistency All major review sites should reflect the same ratings as the other sites. This gives prospects a better holistic view of community sentiment. If you are a 4 on Google, you should be a 4 on Apartments.com & Facebook.

Just as with all reputation, positive reviews are always better. If you look at the top- rated communities on J Turner's published list, all of them sit at a 4 star or higher. Combat negative reviews quickly and ask for reviews after a positive encounter with a resident or prospect.

All major review sites should reflect recent reviews. Put yourself in a prospect's position- they want to see what the community sentiment is like now and not how it was five years ago. This benefits us as we tend to improve reputation when we take over new communities.

Reputation Strategy ASKING FOR THE REVIEW Email Quick Responses Text Requests QR Codes, Resident Events, Tour Emails You are constantly having great interactions with your residents & prospects. Get credit for it!

RESPONSE MANAGEMENT Review Alert Summaries Feedback Notes (LIVE) & Internal Notes Survey Red Alerts

Training Sessions with Scott Davidson Monthly ORA Score Projection Report Survey Dashboard & Fall Move-In Survey ANALYZING YOUR SURVEY & REVIEWS

38

Quarter 1 Rundown January, February, March Target Audience- Current University Students, Transfer Students, Incoming Freshmen, and Parents/Guarantors

Q1 Marketing

Change posts to be more informational about property. Reset posting to be about the amenities, floor plan availability for Fall, pet friendly, etc. Students return to Campus from Winter Break, have a Resident Welcome Week for their return. Spring Housing Fair preparation Connect with your Manager to order new promotional items Start Direct Messaging Freshmen University Pages welcoming them to your University and introducing your Community (if availability permits) Community Outreach, Outbound Marketing, Perks Pass

Important Dates

Day Light Savings Begin College Football Championship Spring Break Super Bowl

New Years Martin Luther King Jr. Day Black History Month

President's Day Galentine's Day Valentine's Day Mardi Gras Saint Patrick's Day

Basketball Seaon March Madness Baseball/Softball Season Pie Day

39

Quarter 2 Rundown April, May, June

Target Audience- Incoming Freshman, Transfer Students, Graduate Students, Parents and Guarantors

Q2 Marketing

Post floor plan availability updates Post specials (if applicable) Continue to Direct Message Freshman University Pages Follow incoming freshman, prospects, futures, parents/guarantors Outbound marketing before Spring Classes end Consider hosting Resident Appreciation Week for Finals Week before residents leave for Summer Collect content before students leave for Summer Break

Important Dates

Easter Earth Day

Masters Tournment Spring Classes End Spring Graduation Summer Classes Begin Summer College World Series Finals Week

Mother's Day Memorial Day Father's Day Juneteenth Cindo De Mayo

40

Quarter 3 Rundown July, August, September Target Audience- Prospects, Futures, Current, Move- Outs, Move-Ins, Residents, Parents/ Guarantors

Q3 Marketing

Summer classes in session Post about move-out process and information Countdown for classes to start, move in day, first Game Day, etc. Post about roommate and room assignments Post about move in checklist, process, and steps Reach out to local business to provide lunch/snacks for team members for Turn Week in exchange for their materials for move-in packets Prepare Move in Materials, folders, posts, etc. Follow all new residents Apartment Decorating Contest Post about How to Submit a Work Order, Pay Rent, and Transit System, Office Hours, Package System, Amenity Rules, Maintenance Requests After Hours, Contact Information, Guest Parking, Parking Passes, Printing, Game Day, and First Day of Classes etc. Welcome Week for new /returning residents for First Week of classes

Important Dates

July 4th/ Independence Day Labor Day Patriot Day NFL season begins

Move Out Day College Football Season Move In Day Fall Classes Returning Recruitment

41

Quarter 4 Rundown October, November, December

Target Audience- Residents, Current Parents/ Guarantors

Q4 Marketing

Renewal Season Focus is to push renewals. Post renewal deadline, steps how to accept renewal offer, countdown for deadline rates increasing, etc. Check with Manager for this information. Resident Appreciation Week before renewal offers sent. Host Resident Events to engage with resident in person to talk about renewing Look at the market to see how to stand out with our resident events, posts, and website. Customer Service Heavy- Respond to DMs and comments in a timely manner. Flyer Property with Renewing Information

Consider a Resident Appreciation Week for Finals Week Collect content before students leave for Winter Break

Important Dates

Daylight Savings End Halloween

New Years Eve New Years

Veteran's Day Thanksgiving Hanukkah Christmas Eve Christmas Day

Winter Graduation College Basketball World Series NBA Season Begins Finals Week

42

January 2022