Data Loading...
Agent Link - February 2022
58 Downloads
4.89 MB
Twitter Facebook LinkedIn Copy link
RECOMMEND FLIP-BOOKS
Agent Link February 2019
IMOs what their biggest challenge is when it comes to expanding distribution.The following graph sho
Agent Link - February 2020
Agent Link - February 2020 FEB 2020 >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 www.agentlinkmarketin
Agent Link - January 2022
BD relationship? 7. What do you appreciate about working with us? If you don’t have enough ideal pro
Agent Link - April/May 2022
MAY 2022 INSIDE A Great Lesson Learned in 20 Years of Agent Recruitment A Great Lesson Learned in 20
Agent Link December 2018
measurement-myopia 1 +800 535 4545 THE CHICKEN OR THE EGG? Why Nurturing Employees and Customers Is
Agent Link - November 2020
Ancillary products. Target Profile: Financial Advisors CampaignType: Telephone Appointments Less Eff
Agent Link - May 2020
business.) Next, agents and advisors should get to work on their website. A website should have, at
Agent Link - September 2021
Agent Link - September 2021 SEPTEMBER 2021 INSIDE The Recruitment-Boosting Power of the Buying Journ
Agent Link - April 2021
RIA channels, our >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 www.agentlinkmarketing.com Made with Fl
Agent Link - August 2019
Agent Link - August 2019 AGENT LINK To empower those who change lives for the better FIRST TOP PRODU
FEBRUARY/MARCH 2022 INSIDE Whom Are You Targeting to Grow Distribution in 2022?
Creative Valentine’s Day Ideas
My Unforeseen Adventure in Guatemala
How Mary Barra Helped GM
Whom Are You Targeting to Grow Distribution in 2022?
No matter the nature of and size of your company, brokerage agency, or marketing organization, growing your distribution is crucial to your future success and survival. But your ideal, and most profitable target market, isn’t everyone. Yes, you may have a wide range of products for multiple types of producers, and services for agents, brokerages and even financial firms, but each of these requires an individual marketing strategy for you to expand — if only to do so in a competitive and viable way. Say, for example, you’re an insurance-based broker dealer who offers both a career opportunity to producers but also has an independent distribution channel. So, while you may be fully focused in recruiting a greener and younger audience in that career side, you may be targeting firms and experienced fee-based planners through your independent channel. Or say you’re an IMO, servicing annuity producers. Not every annuity producer is your target. Your brokerage may not be able to offer the contracts and perks the top producers already have, and you’re not suited to handle agents with no experience in that segment. Perhaps, you’re targeting growth-focused annuity producers open to new concepts with a median amount of yearly annuity premium. WHAT YOU ARE RUNNING UP AGAINST So-called agent >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6
www.agentlinkmarketing.com
Made with FlippingBook Ebook Creator