Agent Link - February 2022

Agent Link - February 2022

FEBRUARY/MARCH 2022 INSIDE Whom Are You Targeting to Grow Distribution in 2022?

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Whom Are You Targeting to Grow Distribution in 2022?

No matter the nature of and size of your company, brokerage agency, or marketing organization, growing your distribution is crucial to your future success and survival. But your ideal, and most profitable target market, isn’t everyone. Yes, you may have a wide range of products for multiple types of producers, and services for agents, brokerages and even financial firms, but each of these requires an individual marketing strategy for you to expand — if only to do so in a competitive and viable way. Say, for example, you’re an insurance-based broker dealer who offers both a career opportunity to producers but also has an independent distribution channel. So, while you may be fully focused in recruiting a greener and younger audience in that career side, you may be targeting firms and experienced fee-based planners through your independent channel. Or say you’re an IMO, servicing annuity producers. Not every annuity producer is your target. Your brokerage may not be able to offer the contracts and perks the top producers already have, and you’re not suited to handle agents with no experience in that segment. Perhaps, you’re targeting growth-focused annuity producers open to new concepts with a median amount of yearly annuity premium. WHAT YOU ARE RUNNING UP AGAINST So-called agent >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6

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