Asian Beverages BWS Guide 2022

Asian Beverages BWS Guide 2022

ASIAN BEVERAGES GUIDE 2022 PINNACLE

SO THAT YOU CAN IDENTIFY WHICH ASIAN BEVERAGE IS RIGHT FOR YOUR STORE TO DRIVE. LOOK OUT FOR THESE ICONS

INTRODUCTION

Welcome to the Pinnacle Asian Beverages guide, showcasing some of the fantastic brands coming to stores in July. Where to start? A project which began over 18-months ago, the vast majority of products have been sourced direct from the supplier (with the help of translators), meaning we’re getting both a very authentic premix and glass range but also at great margins. Look out for the back labels on the sake range, which will help you and customers navigate the fantastic world of sake more easily. My favourites are the Ikekame Red Turtle Junmai Daiginjo for a special occasion and the Konishi Kokuagari Junmai for a midweek sushi train. We’ve also got a cracking premium gin in the Kanoshizuku, which will be a winner for those seeking a very different gin experience. A big shout out to the Pinnacle Spirits & Premix category team. Bringing this complex project to life is a credit to all of you. Last but not least, an extra special thanks to Sam Lam, who has been driving the project from the beginning. Enjoy!

The Spirits & Premix Merchandise Team is excited to present this 2022 Pinnacle Asian Beverages Guide as part of the July Range Review. Our goal has been to continue our Trend Leadership across this emerging subcategory that is showing strong growth and is really resonating with new and younger customers. Many of these products and styles may be new discoveries for you, too, so please take advantage of the amazing team offers found within the guide.

C AT E GO R Y

C U S TOME R G R O U P S

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Defend foot traffic by providing competitive offers against other retailer exclusive entry level brands.

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PRICE FIGHTER

BUDGET

James Duvnjak Category Manager Range | Endeavour Spirits

Drive margin and choice for our shoppers by providing a competitive offer within key sub-categories.

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Hamish Fyfe Category Manager Range | Endeavour Spirits

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CHALLENGER

Attract new consumers into the category by over delivering on evolving customer needs & emerging trends. $

Elise Easter Category Manager Range| Endeavour Group

MAINSTREAM

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EXPLORER

Grow spend per visit by encouraging trade up to top quality products in premium price tiers.

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Alex Furey Business Manager - Spirits & Premix | Pinnacle Drinks

TOP SHELF

PREMIUM

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TEAM OFFERS

ARTICLE

PRODUCT

OFFER PER UNIT DATES VALID

188452

KIKU-MASAMUNE JUNMAI TARU SAKE 720ML (CEDAR BARREL SAKE)

20% off

03.08 - 06.09

188688

TAKAMASAMUNE CHIKUGO NO KANBAI JUNMAI SAKE 720ML

20% off

03.08 - 06.09

186494

MANATSURU JUNMAI GINJO 720ML

20% off

03.08 - 06.09

188984

SHUNNOTEN JUNMAIGINJO 720ML

20% off

03.08 - 06.09

189187

IKEKAME ‘TURTLE RED’ JUNMAI DAIGINJO 720ML

20% off

03.08 - 06.09

184906

KIKUYASAKA YUZUYUZU YUZU CITRON LIQUEUR 720ML

20% off

03.08 - 06.09

189180

BUNGO NO UMESHU 500ML

20% off

03.08 - 06.09

190099

RIHEI GINGER SINGLE DISTILLED HONKAKU SHŌCHŪ 750ML

20% off

03.08 - 06.09

186572

SETSUGEN GOKUJO KOMESHŌCHŪ 720ML

20% off

03.08 - 06.09

186020

KANOSHIZUKU DISTILLED GIN 700ML

20% off

03.08 - 06.09

187378

135 EAST HYOGO DRY GIN 700ML

20% off

03.08 - 06.09

188689

TAKAMASAMUNE KURA KURA 300ML

20% off

03.08 - 06.09

187565

NEOULBOM MAKGEOLLI 750ML

20% off

03.08 - 06.09

187562

BINGTANBOK FRUIT WINE 370ML

20% off

03.08 - 06.09

191008

KOOKSOONDANG MAKGEOLLI PEACH 750ML

20% off

03.08 - 06.09

191010

KOOKSOONDANG MAKGEOLLI BANANA 750ML

20% off

03.08 - 06.09

190841

KOOKSOONDANG MAKGEOLLI WHITEGRAPE 750ML

20% off

03.08 - 06.09

190643

CHATEUL SOOROK PEACH 375ML

20% off

03.08 - 06.09

190111

CHATEUL SOOROK GREEN GRAPES 375ML

20% off

03.08 - 06.09

190664

CHATEUL SOOROK APPLE 375ML

20% off

03.08 - 06.09

190666

CHATEUL SOOROK ORIGINAL 375ML

20% off

03.08 - 06.09

190645

CHATEUL SOOROK LYCHEE 375ML

20% off

03.08 - 06.09

190668

CHATEUL SOOROK STRAWBERRY 375ML

20% off

03.08 - 06.09

190646

CHATEUL SOOROK WATERMELON 375ML

20% off

03.08 - 06.09

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SAKE Sake is an intriguing and unique alcoholic beverage. Originating in Japan, it is a drink made from white rice cleaned of the husk, water, yeast and koji (the starter). It is close to beer because it is brewed from grain, but it is not malted or carbonated, so it is not beer. Some describe it as rice wine, yet it is not wine nor a spirit. The magical koji converts rice starch to sugar for the yeast to start fermentation. A rice ‘polishing’ or milling process determines the quality of sake. Sake is graded on the polishing percentage. If the rice grain is polished or ground away to 50% or less of its original size, the sake will be of superior quality. The origin of sake is largely unknown but first references to the drink can be found in the Kojiki, Japan’s first written history in the Nara period of the 6th century. Sake comes in an incredibly diverse range of styles and flavours, from dry to sweet, fragrant to complex. It can be influenced by terroir and region and is consumed both cold and warm. Premium sake is usually appreciated chilled to enhance subtle aromas and flavours. To discover sake is to explore alluring flavours created from ancient traditions. Kanpai!

JUNMAI – SHU Junmai-shu is a type of sake made using rice, water, and koji with no added alcohol. Junmai has a full flavour that is clean and structured.

SAKE CLASSIFICATION SYSTEM

100% - 61%

60% - 51%

50% - 1%

JUNMAI DAIGINJO

JUNMAI GINJO

KIKU-MASAMUNE JUNMAI TARU SAKE 720ML (CEDAR BARREL SAKE) 188452 $26.00 A stunning sake distinguished by its maturation in Yoshino cedar barrel, distinguished by it maturation in Yoshino cedar barrels handmade in-house by Kikumasamune, it is dry and savoury with intense aromas of smoke and cedar with a balanced and silky palate. Drink this chilled or warm and match with spicy dishes or rich, full-flavoured cuisine.

TAKAMASAMUNE CHIKUGO NO KANBAI JUNMAI SAKE 720ML 188688 $21.00 A fresh, harmonious and fragrant sake with aromas of yellow apples, white peach, honeysuckle and sour cream; its palate is soft and sweet with a light mouthfeel and a refreshing acidity, a hint of umami and a clean, dry finish—a premium quality sake with a polishing ratio of 70%. Enjoy with sashimi.

JUNMAI

% of rice grain remaining after polishing

HOW TO DRINK SAKE Sipping and savouring is the best way to enjoy sake. Think about how you would appreciate wine. Pour and swirl to release the aromatics before enjoying the whole experience of the palate. Sake aromas and flavours can vary from fruity and floral to earthy and savoury. For some of the sakes, we have designed a bespoke label that provide the flavour style, finish style, and also serving temperature. Serve sake from a ceramic vessel called a tokkuri into small cups called choko. Try to remember to not pour your choko. In Japan, this is considered impolite. Keep your eye on the chokos of your fellow guests; pour with both hands. Higher quality sake such as Junmai Daiginjo-shu or Junmai Ginjo-shu is preferably consumed chilled to appreciate the subtle characters of the sake. Sakes such as these are sometimes served in wine glasses for extra panache. Sake is best stored in a cool/cold environment out of direct sunlight and upright.

STYLE / SAKE TARGET CONSUMER $ $

STYLE / SAKE TARGET CONSUMER $ $ CATEGORY ROLE

CATEGORY ROLE $ $

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JUNMAI GINJO – SHU

JUNMAI DAIGINJO–SHU

Junmai Ginjo-shu is next level. Its production is labour intensive and uses rice polished to a higher degree of at least 60%. It is fermented at colder temperatures for longer, giving the Ginjo-shu a distinctive flavour profile that is elegantly light and aromatic with fresh fruit characters.

Daiginjo-shu is even higher quality again. This sake is fermented at a colder temperature and applies greater control in the brewing process with at least 50% highly polished rice. It is the highest grade of sake and is light in texture, exhibiting fragrant, fruity and complex characters with subtle nuances of flavour.

MANATSURU JUNMAI GINJO 720ML

186494 $39.00

IKEKAME ‘TURTLE RED’ JUNMAI DAIGINJO 720ML

189187 $38.00

Made with Miyama Nishiki rice in the Miyagi Prefecture, this delightful sake is well-rounded with a mellow and rich palate. A premium sake with a rice polishing ratio of 50%, it exhibits aromas of gentle incense with a clean and smooth finish.

Another rare sake brewed with black koji from Ikekame brewery in the Fukuoka Prefecture. Its Turtle Red sake is aromatic and complex and exhibits a fine acidity and flavours of red berry fruit and umami on the palate with a rich texture and clean finish. Pair it with finely sliced Wagyu steak.

STYLE / SAKE

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TARGET CONSUMER

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TRY THIS IF YOU LIKE / Riesling CATEGORY ROLE $

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SHUNNOTEN JUNMAI GINJO 720ML 188984 $31.00 The label of this super-premium sake features the warbler that sings in February when it is icy cold, a time when quality sake in Japan is produced. The nose sings of fruit and flower aromas while the palate is a complex fusion of sweet sour and a pleasant taste of Japanese plum on the finish.

STYLE / SAKE

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Australia has come to love Asian cuisine in all its forms. Now is the time to embrace Asian drinks with the same enthusiasm. There is the hugely hot right now shōchū spirit, or the sweet Japanese plum liqueur, umeshu. For lovers of citrus the East Asian citrus fruit, yuzu, makes a delicious liqueur or for gin fanatics, an Eastern take on a classic Western drink using native Asian botanicals. There is a unique and deliciously different Asian spirit or liqueur waiting to be discovered. SPIRITS

UMESHU Umeshu is a sweet Japanese liqueur made by steeping the Japanese plum, ‘ume’ in sugar and a spirit, usually shōchū. The ume was brought over to Japan from China 1000 years ago, and although it is known as a plum, it is an apricot. Umeshu is also known as plum wine but is a liqueur. The Japanese often make umeshu at home. The taste of umeshu is sweet and sour and can be enjoyed straight up, on the rocks, with a splash of water or in a cocktail.

KIKUYASAKA YUZUYUZU YUZU CITRON LIQUEUR 720ML

184906 $35.00

A deliciously rich and zesty liqueur made of the Japanese citrus fruit yuzu sees the finest fruit from the Chugoku region infused with sake. The result is a refreshing drink with a touch of sweet citrus aromas followed by a crisp and fresh palate with a sour, tangy tartness. It makes an excellent aperitif and is delicious mixed with soda or tonic. STYLE / SPIRITS TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Yuzu/mandarin CATEGORY ROLE $ $

BUNGO MEIJYO NO UMESHU 500ML

189180 $30.00

STYLE / LIQUEUR TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Choya umeshu products CATEGORY ROLE $ $ An Umeshu for the converted, higher in alcohol content, it is warm on the palate with excellent balance and rich flavours of rich plum and dried fruits, acidity and sweetness. Sip over ice or pour over ice cream for a decadent dessert.

Did you know? The earliest sake believed to be made

was kuchikamizake or mouth-chewed sake (the enzymes from the mouth helped break down the starches into sugars for yeast), and because it was regarded as a gift from the gods, this style is associated with the Shinto religion.

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JAPANESE GIN Other than juniper as a requirement to be classified as gin, Japanese gin showcase the unique botanicals from Japan including: yuzu, shisho leaf, green tea, sansho pepper, cypress wood, ginger, pine needles and kuromoji.

SHŌCHŪ Shōchū is a Japanese spirit that can be distilled from either rice, barley, sweet potato, sugar or buckwheat. It’s lower in alcohol, 25-35%, than most other spirits with an earthy and savoury flavour. It is consumed straight up, on the rocks or as a mixer. Popular in Japan is the chūhai, a shōchū highball mixing the spirit with ice, soda and flavouring such as apple and lemon. Shōchū is becoming increasingly popular in Western markets, so much so Shōchū bars are popping up in the Big Apple.

135 EAST HYOGO DRY GIN 700ML 187378 $65.00 A beautifully crafted batch distilled artisan gin combining native Japanese with traditional London-style botanicals. The nose exhibits intense floral aromas of citrus fruit, while the palate is silky smooth and balanced with citrus, bitters and florals. A hint of sansho pepper delivers a warm and spicy finish.

STYLE / GIN TARGET CONSUMER $ $ CATEGORY ROLE

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RIHEI GINGER SINGLE- DISTILLED HONKAKU SHŌCHŪ 750ML 190099 $74.00

SETSUGEN GOKUJO KOMESHŌCHŪ 720ML 186572 $55.00 A premium award-winning Honkaku shōchū is single-distilled from high-quality Junmai Japanese sake made from Yamagata rice milled to 75% and water from Mount Gassan. It is clean and fresh on the palate with elegant and savoury aromas of new rice. Enjoy it on the rocks or mixed with water – hot or cold.

KANOSHIZUKU DISTILLED GIN 700ML 186020 $67.00

From the fourth-generation family-run and award-winning Ochiai Distillery in the Miyazaki Prefecture of Japan, this ‘Honkaku’ shōchū meaning single-distilled, is handcrafted and produced from premium ginger, rice and barley. It is a crisp, dry and spicy shōchū made with 20% natural ginger. It makes the perfect cocktail, or serve it straight or on the rocks.

A uniquely crafted artisan gin from the Yomeishu distillery combines 11 botanicals dominated by Kuromoji or Lindera umbellata, an aromatic tree native to Japan. The gin combines two spirits, one distilled with the fresh fragrant Kuromoji and the other with the final ten botanicals, including the obligatory juniper. The final result is a complex gin that is elegant and fresh as a green forest with the scent of Kuromoji and characters of citrus, juniper and spice. Drink it on the rocks or as a base for a martini.

STYLE / GIN

STYLE / SPIRITS

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STYLE / SPIRITS TARGET CONSUMER

TRY THIS IF YOU LIKE / Roku Gin

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CATEGORY ROLE

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CATEGORY ROLE

TRY THIS IF YOU LIKE / Ginger CATEGORY ROLE $ $

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RTD RTDs continue to experience massive growth as they shape up to be the key category of the 2020s. Asian flavours make for a unique take on this convenient format. From flavoured sake-based RTDs and sake cups to-go, to shōchū high balls with authentic fruit flavours - the creative tastes on offer deliver a colourful and creative world of drinks to discover.

KOREAN FRUIT/ FLAVOURED FRUIT WINE Forget grapes; this is a new kind of wine with a different attitude. Whether it's rice wine or fruit wine, either bring a fresh taste to the table or a unique twist to a cocktail.

TAKAMASAMUNE KURA KURA 300ML

BINGTANBOK FRUIT WINE 370ML 187562 $12.00 Bingtanbok is a sparkling raspberry fruit wine with aromas of sweet and fresh raspberries and a bubbly textured palate of refreshing subtle sweetness balanced by berry acidity. It’s a drink for fun and celebration. Serve it in champagne flutes. STYLE / FRUIT WINE TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Flavoured ciders CATEGORY ROLE $ $

188689 $12.00

A heavenly small bottle sake cup with a scent of fresh apples and bamboo. It exhibits an appealing minerality on the palate with mild acidity and slight bitterness. Easy to drink, this sake drink is as light as the falling petals of cherry blossoms in the spring breeze.

STYLE / SAKE TARGET CONSUMER $ $

CATEGORY ROLE $ $

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MAKGEOLLI KOREAN RICE WINE Makgeolli is one of Korea's oldest alcoholic drinks and a staple drink in the farming community. Made from rice, water and a starter known as nuruk, it is low in alcohol unfiltered raw rice wine that is milky-white or cloudy in appearance and lightly sparkling with light viscosity. Usually, it exhibits a mild sweetness with a slight tang – you could say it is sweet/tart in flavour. One of the benefits of makgeolli is its natural probiotics. When the drink settles, two distinct layers are visible. The transparent top layer is yakju or cheongju, and the sedimentary layer is takju. Sometimes the yakju is separated and consumed on its own or distilled into soju. In Korea, you can order Makgeolli on tap in small ceramic bowls.

KOOKSOONDANG MAKGEOLLI BANANA 750ML 191010 $11.00 With fresh banana extract, another

authentic Korean rice wine full of beneficial amino acids and dietary fibre is gluten and sugar-free. It’s like a lighter kind of banana smoothie but with a makgeolli’s clean, smooth taste and aromas. Shake well before serving chilled in high ball glasses.

KOOKSOONDANG MAKGEOLLI WHITEGRAPE 750ML

190841 $11.00

A deliciously slightly sweet makgeolli rice wine with the taste of fresh white grape added for balance and texture. Kooksoondang’s low-pasteurisation retains nutrients such as amino acids and dietary fibre. It is a clean, smooth and refreshing drink. Best served chilled. Shake first before pouring. STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Think grape Hubba Bubba CATEGORY ROLE $ $

KOOKSOONDANG MAKGEOLLI PEACH 750ML

NEOULBOM MAKGEOLLI RICE WINE 750ML

191008 $11.00

187565 $12.00

This authentic makgeolli from Korea’s No.1 rice wine brand is made with low- temperature pasteurisation to retain nutrients. Kooksoondang’s Peach Makgeolli adds fresh peach extract delivering a fragrant fruit aroma and a clean, smooth taste; it is laden with beneficial amino acids and dietary fibre and is gluten and sugar- free. Best serve chilled. STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Think sour peach lollies CATEGORY ROLE $ $

A classic makgeolli, ivory in appearance with floral and fruit aromas of banana and flowers. The palate exhibits a sweetness from the rice balanced with the perfect amount of acidity, delivering a clean and soft taste.

STYLE / RTD TARGET CONSUMER $ $

TRY THIS IF YOU LIKE / Think Banana Paddle Pop Icecream CATEGORY ROLE $ $

STYLE / BREWED RICE DRINK TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Milk tea

CATEGORY ROLE $ $

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CHATEUL SOOROK ORIGINAL 375ML

SOJU Korean spirit Soju is one of the most popular spirits globally and with good reason. It is light, clean, crisp and affordable, versatile and approachable. It has a long history dating back to the 13th century. The Koreans love the stuff. It accounts for 97% of the South Korean liquor markets. It can be distilled from barley, sugar, sweet potato, sorghum, tapioca or rice, but it is the flavours that are making this much-loved beverage a hit in Western markets. Korean Chateul Soorok soju is produced using a natural bamboo charcoal purification process. This popular clean and fresh brand of soju made with pure and natural spring water comes in ten different flavours. Explore and discover anything from blueberry to lychee and Americano. Try them all chilled or use them as unique cocktail ingredients. There is one for every taste and occasion.

190666 $11.00 The original is always the best. It’s the most versatile of them all. Mix it with any flavour you desire. Make it your own.

STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Soju

CATEGORY ROLE $ $

Did you know? Soju traditionally had an ABV up to 35%

CHATEUL SOOROK WATERMELON 375ML

190646 $11.00

Who doesn’t love the fresh summery taste of juicy sweet and ripe watermelon? Team it with premium soju and flaunt the most refreshing drink of the season. Take it poolside. STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Watermelon CATEGORY ROLE $ $

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CHATEUL SOOROK APPLE 375ML 190664 $11.00 As fresh as a crisp bite into an apple picked straight from the tree is the sensation experienced when sipping this refreshing apple flavoured soju.

CHATEUL SOOROK GREEN GRAPES 375ML 190111 $11.00 Sweet and fruity, enjoy the lean flavour of green grapes balanced by the slight sweetness of the soju spirit. Drinks it straight up, mix it or blend it, throw it in a cocktail, whatever you choose, drink it super-chilled with a green grape garnish.

STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Red apples

AWESOME PRIZES UP FOR GRABS!

CATEGORY ROLE $ $

STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Grape

CHATEUL SOOROK LYCHEE 375ML

CATEGORY ROLE $ $

CLICK HERE TO BEGIN THE QUIZ

190645 $11.00

Another great Asian flavour to go with the perfect Asian spirit. For a little added decadence, throw in some lychees as a garnish. It isn’t easy to imagine a better combination than soju and lychee. It’s a dessert in a drink. Delicious. STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Tropical fruits

CHATEUL SOOROK PEACH 375ML 190643 $11.00 One of the brand’s most popular flavours, this delicate soju mix exhibits classic flavours and fragrant aromas of ripe peach with a touch of sweetness.

CATEGORY ROLE $ $

CHATEUL SOOROK STRAWBERRY 375ML

STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Peach

190668 $11.00

Team members who score full marks, screenshot your results and post on currents adding your store’s email address, store number, name of local store (for support office team members only) and include your favourite sub - category, using the hashtag #SOJUsogood to find out what’s up for grabs. Good luck! Entries close 15/08/2022 . TEST YOUR KNOWLEDGE AND SEE HOW WELL YOU KNOW THE LATEST ASIAN BEVERAGE RANGE.

CATEGORY ROLE $ $

Strawberries are so good; even the ancient Romans loved them, and Virgil and Ovid wrote about them. This magnificent soju captures the authentic taste of this delicious berry we all adore. Throw it into a cocktail for a strawberry lover’s dream or drink it chilled and unmixed. Strawberry soju forever.

STYLE / RTD TARGET CONSUMER $ $ TRY THIS IF YOU LIKE / Strawberry

CATEGORY ROLE $ $

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PINNACLE ASIAN BEVERAGES TEAM

Samuel Lam Product Development & Sourcing Manager - Craft Beer, Ginger Beer & Asian Beverages | Pinnacle Drinks

Nicole Kimlin Category Assistant - Spirits Glass & Premix | Endeavour Drinks

Ekta Sharma Category Insights Specialist | Endeavour Group

Alex Furey Business Manager - Spirits & Premix | Pinnacle Drinks

Sophie Bakon Quality Specialist - Spirits & RTD | Endeavour Drinks

Dominic Patterson Assistant Category Manager - Premium, Local & Craft Spirits | Endeavour Group

Katrina Kelly Category Coordinator - Spirits & Beer | Pinnacle Drinks

Meena Gauchan Category Coordinator | Pinnacle Drinks

Sue Thomson Supply Planning Specialist | Pinnacle Drinks

Georgie Chau Assistant Brand Manager - Beer & Spirits | Pinnacle Drinks

Elle Lewis Senior Brand Manager - Spirits & RTD | Pinnacle Drinks

Stewart Morgan Assistant Business Manager - Spirits & RTD | Pinnacle Drinks

Veronica Egan Sourcing Manager - Spirits & Premix | Pinnacle Drinks

Elise Easter Category Manager Range | Endeavour Group

Hamish Fyfe Category Manager Range | Endeavour Spirits

Larissa Kuypers Quality Manager | Pinnacle Drinks

Koren Riddle Technical Specialist | Pinnacle Drinks

Andy Roberston Packaging Specialist - Beer, Cider, Spirits & RTD | Pinnacle Drinks

Jessica Eagger Miller NPD Project Coordinator | Pinnacle Drinks

Luke Tenni 2nd degree connection - Wine Service & Planning Manager | Pinnacle Drinks

James Duvnjak Category Manager Range | Endeavour Spirits

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