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SEPTEMBER 2020

Empowering Small Practices to Deliver the Best Care

IT

HOW TECHNOLOGY CAN IMPROVE PATIENT EXPERIENCE

Patient experience means everything these days. In reality, patient experience has always meant everything, but people are quickly garnering innovative approaches to improve it. Many of these innovations are the direct result of advancing technology, but before delving into how to leverage technology to improve patient experience, it is critical to understand why patient experience is so important.

information they can, including customer reviews. These customer reviews are always based on patient experience, and technology comes full circle here. If updated technology within the practice isn’t used, it negatively affects the patients’ experiences, which causes negative reviews. Bad tech begets a bad internet presence, causing potential patients to take their business elsewhere.

THE RIGHT TECHNOLOGY

A SHIFTING WORLD

It’s all about keeping up with patient expectations. Here are some great ways you can improve patient experience via technology within your practice:

The growing trend of “patients as payers” isn’t going away. Patients in every field of medicine have started to take a more active role in their health care outcomes and controlling their health care costs as they become a larger percentage of the payers for their services. Just 10 years ago, deductibles were much lower on average than they are now. When people start paying higher costs, they become much more conscious of how and where they’re spending their money. They’re realizing that, if they’re going to be paying for it, they should start taking a more active approach in ensuring they get the best care for their money.

Online eligibility verification

Online self-service appointment scheduling

• Automated appointment reminders and confirmations

Online patient intake or in-office patient kiosks

Secure online patient messaging

Electronic patient statements

WHERE TECH COMES IN

Online patient payment portals

In 2019, the Trump administration signed an executive order titled Improving Price and Quality Transparency in American Healthcare to Put Patients First. It’s a mouthful, but the name does the explanation justice. The order aims to increase patient access to information that allows them to make the best health care decisions for themselves. Patients were already taking to the internet for information, and now they can do more thorough research on health providers than ever before. Resources like Google, LinkedIn, Facebook, and other platforms continue to provide massive insights when it comes time for patients to make decisions about medical care. In an age when increased access to information makes everything so much more transparent, medical providers need to recognize that technology is critical to the patient experience and key to remaining a competitive practice.

Telehealth services

These are just the operational changes you can make to improve the technology you use to run your business. You should also educate consumers and increase your personal brand using social media. Be sure to provide assurances of your efforts to meet regulatory guidelines and protect sensitive >Page 1 Page 2 Page 3 Page 4

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