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ca to atx migration jan 2021

COVER STORY

CA TX Texas’ already strong appeal for companies leaving California has been juiced by the pandemic. So what is driving the migration wave?

BY KATHRYN HARDISON, PAGE 11

ABJ ILLUSTRATION; PHOTOS BY GETTY IMAGES, DAN PAWLIK | ABJ

Q JOURNAL PROFILE Kim Roxie is taking all her shots Entrepreneur has learned valuable lessons about believing in herself. 16

REAL ESTATE INC. HQ lands on SoCo

ECONOMIC INSIGHT Cheers to a resilient industry New brewpub epitomizes how beermakers are adapting to the new normal. 8

A prominent venture capital firm that recently moved to Austin from Silicon Valley finds space on South Congress. 7

AUSTIN BUSINESS JOURNAL January 15, 2021 Vol. 40, No. 52, $4.99 504 Lavaca Street Suite 1008 Austin, Texas 78701

Breaking news online AustinBusinessJournal.com Follow us on Twitter @MyABJ Daily email updates AustinBusinessJournal.com/email

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AUSTIN BUSINESS JOURNAL

READERS GUIDE

THE BIG NEWS

R PEOPLE IN THE ISSUE

R CONTACT US NEWS TIPS Contact reporters directly, or send news tips to Managing Editor Will Anderson at [email protected]. SUBSCRIBE Subscribe, make changes to your subscription or get help accessing the digital edition by calling 512- 494-2500. You can also subscribe at AustinBusinessJournal.com/subscribe . ADVERTISE For advertising information, rates, editorial calendar and production specifications call 512-494-2530. AUSTIN BUSINESS JOURNAL STAFF

A-Z Ballard, Jason................... 4 Berners-Lee, Tim............ 23 Boettcher, Tim. ................ 8 Bofenkamp, Meghan....... 11 Boyd Jr., John................. 12 Branch, Taylor................ 23 Breeden, John. ................. 4 Busey, Andrew.................. 5 Carvajal, Carlos. ............... 4 Castillo, Bryand.............. 11 Cherwitz, Richard........... 23 Cleaver, Dean. ................ 15 Cox, Wendell.................. 12 Dasch, Kevin. ................... 5 Diaz, Eliseo. ................... 15 Dickson, Kent................. 14 Flake, Matt....................... 4 Forrest, Hugh................. 14 Furrer, Will....................... 4 Gaddis, Gay.................... 14 Graham, Dan.................... 5 Graham, Lisa.................... 5 Guido, Judith. .................. 9 Harris, Fran.................... 15 Hegar, Glenn. ................... 8 Herman, Tom. ................ 23 Houston, Drew. .............. 13 Huffman, Laura. ............. 13 Hurt, Brett....................... 5 Jensen, Orion................... 5 Karnell, Jeremi............... 15 Khetrapal, Saurabh........... 5

Le Roux, Alex. .................. 4 Long, Buddy..................... 4 Lonsdale, Joe. .................. 7 Loomis, Evan.................... 4 Madole, Garett. .............. 14 Matchett, Tala.................. 5 McWilliams, Jr., W.K.. ....... 3 Mehok, David................... 4 Mervau, Darrell. ............. 11 Milam, Chris................... 23 Moffett, James................. 3 Moore, Audrey. .............. 11 Musk, Elon..................... 13 Nivala, Anntti................... 4 Norwood, Tyler. ............... 8 Poling, Adam.................... 9 Rickel, Josh...................... 5 Rodriguez, Juan.............. 15 Rogers, Jack..................... 8 Roxie, Kim. .................... 16 Rutledge, Kim. ................. 4 Sarkisian, Steve.............. 23 Scholten, Joss. ............... 14 Sheffield, Scott. ............... 3 Stewart, Sumati Sharan. . 14 Stitt, Mike........................ 3 Swerdfeger, Nick. ............. 5 Vallhonrat, Charles........... 8 Van Biene, Nic.................. 8 Vranich, Joseph.............. 12 Weckerly, Grant................ 8 Young, Jim....................... 5

M-Files CEO Antti Nivala has relocated to Austin to oversee the local growth of the Finland-based company.

M-FILES

Creative Services Director Dan Pawlik [email protected] 512-494-2540 Staff Photographer Arnold Wells [email protected] 512-494-2542 Advertising Director Robert Nusbaum [email protected] 512-494-2530 Advertising Account Executives Blair Trout [email protected] 512-494-2535 Jon Catania [email protected] 512-494-2509 Eileen Barber [email protected] 512-494-2533 Product Sales Account Executive Alexis Crowell [email protected] 512-494-2544 Office Administrator Cheryl Joseph [email protected] 512-494-2510 Events Director Jacqui Zuniga [email protected] 512-494-2536

Market President & Publisher Heather Ladage [email protected] 512-494-2511 Editor Colin Pope [email protected] 512-494-2521 Managing Editor Will Anderson [email protected] 512-494-2528 Assistant Managing Editor Paul Thompson [email protected] 512-494-2520 Research Director Patricia Rogers [email protected] 512-494-2527 Staff Writers Mike Cronin [email protected] 512-494-2524 Kathryn Hardison [email protected] 512-494-2529 Parimal M. Rohit [email protected] 512-494-2523 Editor, Austin Inno Brent Wistrom [email protected] 316-207-4519

EDITORS’ PICKS The top news of the week, according to the editors: 1. Covid-19 hospitalization rate triggers more business restrictions: Cases and hospitalizations are surging in the region. https://bizj.us/1q86wj 2. DivInc Champions of Change nominees revealed: Read more about these people changing Austin for the better on page 14. https://bizj.us/1q878s 3. New office, hiring in Austin on horizon after M-Files raises $80M: This company's strategy exemplifies how many CEOs see Austin as fertile ground to grow during uncertain times. http://bizj.us/1q88n8 4. Molecula spending fresh millions on hiring, new product: Venture capital continues to flow to innovative companies like this one, and that could help boost the economy as other sectors lag in the rebound. https://bizj.us/1q88hv 5. 21 Austin startups to watch in 2021: Inno will continue to reveal the companies online ahead of Feb. 11 virtual event. http://bizj.us/1q88n2

READERS’ PICKS The top news of the week, according to clicks on AustinBusinessJournal.com: 1. Magnet manufacturer breaks ground on HQ in Round Rock: This story caught fire on social media, as do many of our posts these days concerning companies relocating to Central Texas from California. http://bizj.us/1q88ms 2. Real estate developer Chris Milam pleads guilty to exposing himself to child: This once-high- flying real estate figure was arrested and indicted in 2018. He plead guilty in December. http://bizj.us/1q88mv 3. 21 Austin startups to watch in 2021: This Austin Inno list of companies on the cusp of making it big found a large audience online. http://bizj.us/1q88n2 4. Elon Musk's Neuralink may put roots down in Austin: Originally published Jan. 6, this scoop by ABJ's Kathryn Hardison has continued to get

R COMPANIES IN THE ISSUE

Lyft. .............................. 15 M-Files Corp.. .................. 4 McAlister Assets............... 6 Meanwhile Brewing. ......... 8 New York Stock Exchange. 3 North by Northwest.......... 8 Notley Ventures LLC. ........ 5 O-S Oculus............................. 7 Oracle Corp.................... 13 Palantir Technologies........ 7 Parsley Energy. ................ 3 Perseus Holdings USA LLC. 4 Philips. .......................... 14 Pinoeer Natural Resources.3 Pinthouse Pizza................ 8 Q2 Holdings..................... 4 Railroad Infrastructure Terminal Development...... 6 RCR Rail Park Development.6 RECA. .............................. 7 RentCafe........................ 12 Rockies Venture Club...... 14 Sabot Development. ......... 5 Sjolander Resources and Development. .................. 6 Skull Mechanix................. 8 SmartAsset. ................... 15 Social Starts..................... 5 Spectrum Location Solutions. ...................... 12 Supply Drop Online........... 5 SXSW............................. 14 T-Z T3. ................................ 14 Tesla Inc.. ...............6, 8, 13 Texas Craft Brewers Guild. 8 The Boring Company......... 7 The Boyd Co................... 12 The New Orleans Times- Picayune/New Orleans Advocate. ........................ 3 The Tax Foundation. ....... 12 Truelytics....................... 15 Uber.............................. 15 Union Pacific.................... 6 W.T. Byler......................... 6 Whole Foods. ................... 8 Wish................................ 7 WNBA............................ 15 Yonomi.......................... 14 Zillow............................ 12

7co.................................. 3 8VC. ................................ 7 A-C ABC. .............................. 15 Allegion......................... 14 Altman Development Group.9 Amazing Magnets............. 9 Amazon. ........................ 14 Arrive. ........................... 15 Beam Angel Network. ....... 5 BNSF. .............................. 6 Business Facilities............. 8 Capital Factory................. 5 CBRE Group Inc.. .............. 7 Centene........................... 8 Cushman & Wakefield. ...... 6 D-I >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24

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