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Clinic Marketing System - October 2020
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3620 40th Street Court NW Gig Harbor, WA 98335 206-437-0529 www.clinicmarketingsystem.com THE SPECTATOR Elective Medical
MY 15 MINUTES OF PODCAST FAME AND A MUCH-NEEDED BIT OF GOOD NEWS!
Hey there, readers. I hope you’re doing well! It’s crazy to think that it’s October already. Since the pandemic hit, time seems to have both sped up and slowed down. We’re going into the fourth quarter of 2020 now, and while the last three haven’t exactly been easy, I have some great news to share with you about this one: Google search volumes for elective surgery procedures have officially bounced back! That’s right — as of the time of this writing, patients are seeking you out online at almost the same rate that they were before COVID-19. This is a huge milestone in the recovery of the elective surgery industry and really confirms the positive signs that my team and I have been seeing for months. It’s proof that with spending on things like restaurants, theater tickets, and trips curtailed, people are looking to invest in surgical procedures. It also shows that demand is still there, even if there are fewer surgeons because some went under during the government shutdown — which means more market share for you! It follows that if you’re smart about investing your funds in communicating the benefits of elective medicine to patients right now, you’re going to have no problem getting them to book virtual consultations. As you can tell, I’m really excited about this news, and I have a lot of hope for the future of our industry. This summer, I shared some of it when I was invited by my friend, Randy Baldwin, to join him and Bill Mercier, the president of OptiCall, for a podcast episode in the series “Using >Page 1 Page 2 Page 3 Page 4
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