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CustomerTrax August 2017
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AHW’s Handle Success Story SUPPORT With CRM
T here’s no single right way to use CRM software, and every organization adapts CRM to fit their needs. When a company uses it successfully, they find novel approaches to get the most out of the software, empowering employees and customers alike. One such company is AHW, which we’ve been working with for a number of years. AHW uses CRM for multiple purposes, but one of their chief focuses is on providing support to existing customers. They offer a number of different subscriptions and services that give their customers the option to choose a plan that best fits their needs. Because AHW deals with agricultural and residential clients, they need to make sure that every segment of their base is well- served. Additionally, they place receivers on equipment that communicate to towers, giving customers feedback on how the equipment is being used.
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