Dukes, Eaton Square - Marketing Manager

Dukes, Eaton Square - Marketing Manager

Marketing Manager Candidate Pack

Contents

Eaton Square School

Welcome from the Founder

Our Values

The Role

Person Specification

Application Process

Eaton Square School is a co-educational, through school in central London, educating children from 2 to 18 years old.

Offering continuity of education during the important, formative years of a child’s life, the school proposes a vibrant, popular community where children learn not only the skills but also the values that will prepare and shape them for the next stages of their lives. The education at Eaton Square School has a traditional British foundation, but a modern and international outlook. Equal emphasis is placed on intellectual, artistic, aesthetic, physical, and musical pursuits. ln addition, teaching staff want children to learn moral and spiritual values that will make them happy and confident in themselves. The school celebrates the diverse skills and aptitudes of London pupils, and maximises the benefits of their learning by interacting with each other.

In October 2018, Eaton Square School became part of the Dukes Education family.

Eaton Square School incorporates four nurseries: Belgravia, Eccleston Square, Knightsbridge and Pimlico. Across these settings the main aim is to foster happy and independent children who thrive in environments that are caring and full of new and exciting challenges and experiences. The varied and exciting Nursery School programme provides an excellent foundation for learning and ensures that when the children enter the Pre-Preparatory School, they are independent, well grounded, confident and ready to face the challenges ahead.

Belgravia Eaton Square Nursery School Belgravia, is located on the entire ground floor of 28 Eccleston Street. This beautiful nursery is full of light, space and colour with beautiful displays of the children’s artwork featured throughout. Eccleston Square The newest Nursery school, Eccleston Square, is located in the new, lower school building 55-57 Eccleston Square. This lovely nursery is predominantly made up of the siblings of children in the Pre-Prep & Prep School to allow for easy pick up and drop off.

Knightsbridge Eaton Square Nursery School Knightsbridge is situated in the heart of Knightsbridge. The Nursery offers a safe and secure learning environment with two bright and spacious classrooms in which the children work and play. Pimlico Eaton Square Nursery School Pimlico is located on Lupus Street and is situated on a corner plot, with classrooms arranged over two floors. The Nursery is a bright and vibrant setting, where beautiful, creative displays line the walls.

Pre-Preparatory and Preparatory school (4 – 11 years old) Eaton Square Belgravia is an independent, co-educational Pre-Preparatory and Preparatory school in the heart of central London. As of September 2019, the lower school (Rec – Year 4) moved to 55 – 57 Eccleston Square - a newly acquired 2,500 square metre building. The building is set over six floors, with good natural light and plenty of lateral space. Following a successful renovation programme, the facilities now include a new library, music centre, art and design studio, extensive dining facilities, new hall, science lab and IT facilities. Concurrently, the Prep School (Year 5 and 6) moved to 79 Eccleston Square (formerly the home of Years 2 - 4). This new setting provides the pupils with easier access to the specialist art and science rooms, together with 50%more space. They also have access to the communal facilities in 55 – 57 Eccleston Square.

Senior School (11 – 16 years old)

Having opened in September 2017, Eaton Square Mayfair is based at 106 Piccadilly - directly opposite Green Park and boasts a stunning Grade I listed building with a rich and fascinating history as its setting. The School spans five storeys and incorporates a host of high-spec facilities that provide pupils with a broad and diverse curriculum.

Sixth Form College (16 – 18 years old)

From September 2020, Eaton Square Sixth Form College (ES6) will be launched at 30 Eccleston Street (the former home of our Pre-Prep). ES6 is the next step for the pupils of Eaton Square Mayfair and other learners who are looking for an educational experience tailored to themand focused on personal growth and development.

“In 2015, I founded Dukes Education. The beginning of the Dukes story is simple. I wanted to do something I love, and I love developing young people. I’ve been inspired by many individuals throughout my involvement in finance, the military and sport. Growing up with dyslexia meant I had to find my own way to succeed – but the encouragement and support of my family and school was crucial. I wanted to give others the chance to be successful against the odds and in the face of obstacles.

On every publication, email or letter from Dukes Education, you will see a small crown next to our name. When Dukes began, we decided to use a sign that expressed everything we wanted the company to be. The Dukes crown symbolises our ambition to be at the absolute top of the education sector – a mark of recognised quality. It also symbolises the ambition of our students and parents. They come to us for schooling, guidance and expertise because, in their own way, they want to build a ‘crown’ of achievement themselves. Our mission is to be the best at helping them to do this. Everything we do at Dukes is driven by a strong desire to nurture young people so they can achieve their true potential. I am so excited for our future. We are in a privileged position: we have a unique opportunity to create dreams and inspire excellence in our students. Only time will tell what lies ahead but we will continue to evolve and have fun while we create and inspire!

Welcome to Dukes Education.”

Aatif Hassan

Founded in 2015, Dukes Education is a collection of the UK’s finest nurseries, schools and colleges, as well as summer schools and consultancy services — all united in their passion for nurturing students and helping them thrive. We are highly selective about which schools and organisations join us. Our family is small and close knit, which we carefully curate to ensure there is harmony amongst our teams. Being part of the Dukes family means we can all come together to share experience and expertise, supporting each other to achieve the extraordinary. There’s power in the collective, our results are outstanding, but there’s more to us than that. Our students benefit from constant sharing of best practice; developing culturally and socially, whilst enjoying a rounded education.

Our values are the common thread that weaves through our family. They help us to steer through the daily chaos of the classroom and stick to what’s important. All our students, teachers, and parents are different, but sharing these values binds us together and makes us stronger.

We lead with heart.

We’re a team.

We do it well.

We love learning.

To raise the profile of Eaton Square Schools amongst key audiences (parents, staff, media, etc) and the wider public by developing and delivering communications plans to promote each school’s objectives, particularly pupil recruitment and retention. The role has a focus on news-gathering and story-telling across various channels (including online, print and social). The role will also necessitate involvement in advertising (off and online), events, digital marketing, social media and face-to-face marketing. The successful candidate will be an organised, enthusiastic and a hard-working team player with excellent written and verbal communication skills. They will also be digitally savvy and have had previous experience in a similar marketing/ communications role.

Line Manager

Principal of Eaton Square Schools Head of ES Prep Head of ES Senior

Liaising with

Teaching and Admin staff Dukes Education Office Staff

administrative staff to develop prospective and current parent lists.

Key Responsibilities

• Track and monitor success of email newsletters and social media posts.

• Publicise events and activities to a wide range of audiences. Assist in the preparation of communication materials for these events where required. • Generate interesting rich content for schools communications channels, specifically social media and the websites. • Be responsible for proactive news & information gathering, through maintaining strong relationships with staff across all schools. • Ensure news and related content is updated on each school’s website, blogs and social media channels; support in managing each school’s social media channels, as required. • Engage prospective & current parents and all staff by creating informative marketing emails, invitations, surveys and other communications as required.

• Consistently review website content and all channels to ensure information is correct and fit for purpose. • Collaborate with key stakeholders in the schools to understand their communication needs and develop plans to assist where possible. • Stay informed of trends and developments for new, innovative communications tolls and explore new solutions and approaches to improve communication across the schools and beyond.

• Collate newsletters for each of the schools as and when required.

• Attend school events such as Drama Productions/Prize Giving etc. as required to take photographs for marketing purposes.

• Manage and maintain contact >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24

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