Elle Decoration by Crown

Elle Decoration by Crown

N EW F O R 2020

obsidian

botanical

This new collection unifies CROWN PAINTS’ colour heritage with ELLE DECORATION‘S world-leading command of sophisticated design.

drift

“At Crown Paints, our mission is to empower homeowners to enjoy colour with confidence. We believe colour can transform an ordinary space into something special which reflects your own personal style. We’ve designed this collection of calm earthy tones mixed with bold statement colours to help you create a space you’ll truly love.”

Justyna Korczynska, Crown Creative Design Studio

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powder

feather

CROWN is the epitome of trend and colour expertise. The brand has been bringing its passion for paint to life for over 200 years. Market-leading products make CROWN a valued and trusted brand, both in the professional and DIY segment. Paint is not just paint. CROWN gives it a distinctive personality that is reflected in all its products.

crafted

ELLE DECORATION is the world’s leading network today among interior design magazines. ELLE DECORATION is elegant, modern and style-conscious, embraces genuine values yet still remains open to new ideas.

ELLE DECORATION is a strong, global brand.

“The exclusive ELLE Decoration by Crown paint collection is modern, feminine and luxurious, with a vivid and refined colour palette in a range of matt finishes. ELLE Decoration and Crown share a passion for innovation – pushing boundaries to shape and define the trends, instead of following them – as well as a commitment to premium, high-quality products. Selected for their sophistication, these paint shades will allow people to display their personal style at home.”

Editor, ELLE Decoration UK

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CROWN ‘ S QUAL I TY PROMI SE

A premium, durable interior emulsion offering the perfect flat matt finish with endless protection.

TOUGH & DURABLE This quality sets new standards – a surface that is extremely hard-wearing so that it remains beautiful for longer. Marks and stains can be completely cleaned away with ease. 200x tougher and more washable than our standard matt paint. EXCELLENT COVERAGE The nature of this paint promises perfect coverage after the first coat – even on dark colours. SUITABLE FOR WALLS & WOOD Specially formulated for use on interior walls, ceilings and woodwork helping create that seamless floor to ceiling look.

Look out for the Breatheasy ® logo on most of the Crown ranges. The Breatheasy® 99% solvent free formulation is unique to Crown.

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AT A GLANCE BENEF I TS

COMBINED EXPERTISE Quality and paint expertise meet lifestyle and interior design experts with the highest trend requirements.

Exciting Collaboration

Chic meets heritage in a new international collaboration

To the Point Clear, premium positioning for an unmistakeable new customer appeal.

Innovation ELLE DECORATION pushes boundaries to shape and define future trends

New Target Audience Advertisements in the ELLE DECORATION and a heavyweight communication plan will help drive awareness

No Ordinary Shades

60 colours selected by experts create a new interpretation of colour

Focus on Colour With the instore POS and inspirational colour cards — finding the right colour has never been easier

Our Quality Promise Crown Paints has been making premium quality paints for over 200 years

Premium Formulation A multi surface paint helps create a seamless floor to ceiling look

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obsidian

drift

botanical

An ode to earthly materials, a compilation of classicmonochromatic shades, ranging from warmconcrete to a cool gemstone.

Starting at the ocean floor and rising up to a light breeze. Carelessly adrift, these hues evoke quietude and calm.

Colours for the unencumbered, this is nature’s colour card. A diverse palette from scorched earth to forest vista.

N o . 1 0 4 S o f t A l a b a s t e r TM

N o . 1 0 9 C r y s t a l l i s e d TM

N o . 2 0 1 L i g h t B r e e z e TM

N o . 3 02 R e v i v a l TM

N o . 3 05 W h i t e G r a s s TM

N o . 1 1 1 S i d e w a l k

N o . 1 24 P u r e M i n e r a l s TM

N o . 2 1 2 Wa v e A f t e r Wa v e TM

N o . 3 1 1 S i l v e r S a g e

N o . 3 1 7 O r g a n i c

N o . 32 8 E a r t h B a l a n c e ®

N o . 1 32 B a r e C o n c r e t e

N o . 1 4 1 C r u s h e d Mo o n s t o n e TM

N o . 2 1 7 O p e n Wa t e r TM

N o . 32 3 Tr a i l i n g P l a n t TM

N o . 1 4 7 S c u l p t u r e TM

N o . 1 62 S t o n e w a r e

N o . 24 2 M o v e m e n t

N o . 34 2 E x o t i c

N o . 34 5 M u s t a r d F i e l d TM

N o . 1 73 R o c k S o l i d

N o . 1 8 1 R o o f To p TM

N o . 25 1 I n t o T h e B l u e TM

N o . 3 62 E n c h a n t e d I v y TM

N o . 3 6 8 G o G r e e n TM

N o . 1 8 9 A b s o l u t e G r a n i t e TM

N o . 1 94 B l a c k G l a s s TM

N o . 2 75 I mm e r s e d TM

N o . 3 74 B o t a n i c a l N o i r TM

N o . 3 92 F o r e s t V i s t a TM

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We do our utmost to ensure an optimal representation of our colours, but individual colours may vary for printing reasons.

crafted

powder

feather

This collection takes its inspiration frombeautiful textures and fabrics, with colours ranging froma sumptuous burnt orange to a light-as-mist pink.

Natural shades with a shimmer of something unexpected. Fromwarm taupes to a soft beige with a hint of purple, these are complex and beautiful.

This selection of colours celebrates the ethereal majesty of white. Delicate and light shades ideal for creating an airy space that invites openness.

N o . 4 02 S t i t c h I n T i m e TM

N o . 4 0 4 H a n d C r a f t e d

N o . 5 02 Tr a n s l u c e n t TM

N o . 5 0 6 F i n e Po r c e l a i n TM

N o . 6 0 1 P u r e & S i m p l e TM

N o . 4 1 5 S a t i n L i n i n g TM

N o . 4 1 8 Ta p e s t r y T h r e a d TM

N o . 5 1 1 D e l i c a t e To u c h TM

N o . 5 1 4 H i g h l i g h t

N o . 6 0 4 W h i t e F e a t h e r TM

N o . 4 2 9 Pe r s o n a l To u c h

N o . 4 3 8 We a v e d TM

N o . 5 1 7 M a t t e d O f f TM

N o . 52 7 F l a w l e s s

N o . 6 0 6 A n g e l i c TM

N o . 4 4 2 Ve l v e t i n e TM

N o . 4 5 1 Ta i l o r e d

N o . 5 3 1 N a t u r a l L o o k TM

N o . 5 3 9 R a w B e a u t y

N o . 6 1 1 S o G e n t l e TM

N o . 4 5 7 C o l o u r f a s t TM

N o . 4 6 8 C u s h i o n C r a z e TM

N o . 54 5 B l e n d e d TM

N o . 55 7 Po w d e r B r u s h TM

N o . 62 1 H e a r t F e l t TM

N o . 4 72 P i g m e n t

N o . 4 92 Tu f t e d K i l i m TM

N o . 5 6 5 R e f i n e d

N o . 5 6 8 D e l i c a t e l y D a r k TM

N o . 625 N e s t l e d TM

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IMPACTFUL I NSTORE THEATRE

The new POS displays deliver on every aspect, offering a striking presentation of the individual colour collections. The optimum choice of colour is clearly the main focus and has been designed to help customers choose the perfect colour.

UNIQUE PAINT NAMES AND NUMBERING SYSTEM

All shades have engaging colour names and numbers providing quick and easy navigation on the packaging, on the colour guide and on the point of sale.

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LOOK BOOK The Look Book reflects ELLE DECORATION‘S editorial character. Customers can find an extract from each colour collection, combined with impressive interior images for endless inspiration.

EXPERIENCE 360°

COLOUR GUIDE The sophisticated colour palette is showcased in this easy to use colour guide. In order to offer customers guaranteed colour authenticity both in-store and at home, all colours are applied to this colour guide as real paint colours.

SPACE EFFICIENT POS The free standing instore display delivers the same impactful colour presentation and can be positioned in any space instore.

THE LIQUID COLOUR CHART For those who find it hard to make that final colour choice, help is at hand. Our 125ml testers offer customers the opportunity to simply try out their favourite colours at home.

REAL PAINT COLOUR SWATCHES The genuine and meticulously designed samples are a distinctive feature of the presentation. They offer the chance to fully explore the colours and their facets in different light conditions.

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BEH I ND EVERY STRONG BRAND STANDS A STRONG PRESENCE

ELLE DECORATION by Crown is happening everywhere. To fit with the market launch in 2020, a heavyweight communications campaign ensures the collection will attract high, impulsive attention with continual coverage and additional activities throughout the year. We generate demand – be a part of it and don’t miss out!

ADVERTISING CAMPAIGN

As a partner, ELLE DECORATION ensures high levels of awareness. With more than 8 million readers worldwide it offers outstanding reach and at the same time the opportunity to attract new target consumers.

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WEBSITE

ONLINE CAMPAIGN

VIDEOS

Dive into our interactive world! As well as comprehensive information about the colours, the quality and the collaboration, this is also the place to find high-quality interior photographs and elaborately produced video material.

Alongside wide-reaching posts on the Crown social media channels, you can look forward to many other interesting reach boosters. The clear target group orientation, in particular,

The use of video content is becoming more and more important, especially for online communication. Various ‘making-of’ videos, the inspirational representation of colour worlds and much more combined to form a cohesive brand experience.

allows effective targeting without much scatter loss.

elledecoration-crownpaints.com

Behind the scenes video.

Mood board video.

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Visit our website elledecoration-crownpaints.com

Visit the channels of Crown Paints as wel l :

used by CROWN PAINTS LTD. under licence from HACHETTE FILIPACCI PRESSE SA, Paris, France.

Crown, the Crown Logo, Breatheasy ® & 200 Years logo are trademarks of Crown Brands Ltd. © Crown Paints Limited 2019