Jon Carson Consulting - July 2020

Jon Carson Consulting - July 2020

July 2020

WHO’S ZOOMIN’ WHO?

like it might be the end of the world with plagues and earthquakes ended up being the beginning of something beautiful: the Tester Zoom meeting.

I happened to be the only one at that time with a Zoom account, so it was a chance to share some ideas with the Tester boys about how to implement a successful virtual video meeting. To make it easy to remember, I created an acronym, Z.O.O.M., to share with you as well. Whether you want to have a great family Zoom meeting to stay connected or a business Zoom meeting to keep in touch with your clients’ needs, take a look below. I share it with the compliments of all the Tester Boys. Z.O.O.M. ZEST IN YOUR ZOOM MEETING Add a prop to the training or show some action before you start. People remember the first 15 seconds and the last 15 seconds. Do something they remember in the beginning of the Zoom meeting! OVER AND OVER This tip is not so much for family meetings. But for business meetings or calls with prospects, you’ll want to practice and rehearse before going live on Zoom. My motto is, “The worst time to think of it is when it comes out of your mouth.” Write down notes and cues to guide your meeting. OWNING YOUR TOPIC Pick no more than three points to communicate. Less is definitely more when it comes to Zoom. The “Gettysburg Address” was less than two minutes and only 300 words long. Stay on topic and keep it short. MAKING IT MEMORABLE This is the ending, where it’s essential to finish strong! Don’t forget, listeners remember the last 15 seconds of your meeting too. Give them an assignment, provide them with a free white paper, or better yet, send them the recording of the meeting. In the immortal words of singer-songwriter Aretha Franklin, “Who’s Zoomin’ who?” From this point on, you’ll be Zoomin’ friends, family, and business associates alike with Z.O.O.M.!

Tuesday, March 31 was, perhaps, the most horrible day and the greatest day that I have ever experienced all rolled into one. What made this day such a memorable paradox? Strangely enough, I owe it all to a family Zoom meeting. Late in the afternoon on that fateful day, the earth began to shake. With COVID-19 in full swing and the population in complete lockdown, I was wondering if things could get any worse. I realized at that moment that they could indeed get worse — much worse, in fact. There I sat, barricaded up at home, and my little farmhouse was shaking. Please, tell me that this isn’t happening. You can imagine the thoughts that were flying through my mind at that moment. About 15 minutes after Idaho’s largest earthquake since 1983, who should call me but Uncle Bob Tester.

“Are you okay? I heard there was an earthquake near you.” His voice was like an angel coming through my cellphone.

“Yes, Bob, I’m okay. A little shaken, but I’ll be okay.”

“Good,” he said with relief in his voice. “I’m supposed to do a Zoom meeting with some friends, and I’m not sure how to do it. Would you be willing to help?”

Thus began the weekly Tester Zoom meeting, a chance for all of us to practice our Zoom meeting skills not just with family but also with clients.

-Dave Tester

My Dad, my Uncle Jon, my Uncle Bob, and myself all in the Zoom meeting photo above had not been together in over two years. A day that had seemed

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OVERTHINKING UNDERMINES YOUR SUCCESS

On Feb. 22, 2020, David Ayres was sitting in the stands next to his wife watching a Carolina Hurricanes hockey game. By the end of the night, this 45-year-old Zamboni driver would be the first emergency goaltender to record a win in the history of the NHL. After the Hurricane’s first two goalies were taken out of the game due to injuries, Ayres was called onto the ice. He stopped eight out of 10 shots, helping the Hurricanes claim victory. This isn’t the first time an emergency goalie has been called in to help win an NHL game. When Scott Foster, a 36-year-old accountant, was called in as an emergency goalie for a 2017 Blackhawks home game, he didn’t let a single puck past him. How are ordinary men like Ayres and Foster able to go from sitting in the bleachers to crushing it on the ice at a moment’s notice? They have the remarkable ability to thrive under pressure by not overthinking their situation. A good goalie cannot overthink anything. They must be able to assess the situation and react instantaneously to block a speeding puck. Physical training is only half the battle. Achieving true success means mastering the psychological game. This kind of mental fortitude can be valuable in business, too. “The key difference between those who get the gold medal and those who don’t is between the ears,” says Martin Turner, senior lecturer in sport and exercise psychology at Staffordshire University. “Business leaders can learn to develop robust psychological skills to help them fulfill their potential under pressure, and importantly, help others around them fulfill their potential.” HOW NHL GOALIES LIVE IN THE MOMENT

How can you learn to stop yourself from overthinking during high-pressure situations? Don’t view those high-pressure situations as life or death.

“It was wild; it was fun,” said Ayres after his historic win. “These guys were awesome. They said to me, ‘Have fun with it, don’t worry about how many goals go in. This is your moment — have fun with it.’” “Have fun” is exactly what Ayres did, and the Hurricanes won the game. When you find yourself overthinking a high-pressure situation, remind yourself that no matter what decision you make, it’s not the end of the world. That moment is just one of many opportunities you’ll be presented with. Above all else, keep a positive outlook. Win or lose, success or failure, being positive will always take you far.

TESTER-

MONIAL

Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.

“Phenomenal read; I could not put it down. Dave provides you with an easy, logical strategy to differentiate yourself and increase the value that you bring to your prospects. A beautiful blend of psychology, personality theory, and proven, successful selling techniques for a bulletproof system! I cannot wait to get on the phone and put this to use tomorrow! Thank you for helping me take the first steps in killing the call reluctance created and nurtured by my upbringing!”

“Dave uses DISC profiles to really dial in on what makes sense for the person you are selling to. I especially was impressed with the voicemail portion, where he uses messages for each personality type to help salespeople tune in to the needs of their prospective clients. This information has taken our sales team to the next level. Thanks, Dave!”

–Kari M.

–Teresa D.

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THE PHONE IS YOUR FRIEND DURING SOCIAL DISTANCING

In my book “Dialing Strangers,” I remind readers of the vital importance of picking up the phone and making calls. This truth is far more than just an important reminder; it’s become a tool for your business’s survival in 2020. People are no longer wanting to meet with us face to face because of COVID-19, and not everyone is comfortable being on camera with a Zoom meeting (please read Dave’s cover article about Zoom).

“Yes?” I said “Hi, my name is Steve Jobs and I’m 12 years old. I’m a student in school, and I want to build a frequency counter. I was wondering if you had any spare parts I could have?” He laughed. Not only did he give me the spare parts to build the frequency counter, he also gave me a job that summer at Hewlett Packard working on the assembly line putting nuts and bolts together on frequency counters. He got me a job in the place that built them. I’ve never found someone that said no or hung up the phone when I called. I just asked. I’m offering my newsletter readers and their staff or friends the free audio version of my book “Dialing Strangers.” Go to GoDaveTester.com/freestuff and request the “Dialing Strangers” audiobook. I will not hang up or say no. You just have to ask.

The very reason that cold calls (or warm calls) work so well is that most people are not willing to pick up the phone and make the call. They have convinced themselves that phone calls do not work. This simply isn’t true. The late Steve Jobs, who was the founder of Apple, once told a story about cold calling that landed him his first job with Hewlett Packard. He said: I’ve never found anybody that didn’t want to help me if I asked them for help. I called up Bill Hewlett when I was 12 years old. He lived in Palo Alto, and his number was still in the phone book then. And he answered the phone himself. He said,

GG Gretchen’s Kitchen (My mom’s secret recipes)

Take a

Easy Strawberry Cheesecake Bites Ingredients

BREAK

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1/4 cup sliced almonds

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1 1/2 tbsp powdered sugar

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6 oz cream cheese, at room temperature

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12 strawberries, whole

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1/2 tsp pure vanilla extract

Directions 1. Preheat oven to 350 F. Arrange almonds on a cookie sheet in a single layer and toast until golden brown, about 3-6 minutes. 2. At medium speed with a stand or hand mixer, whip cream cheese. Add vanilla extract and powdered sugar and mix on low until well incorporated. 3. Trim tops and bottoms of 12 strawberries to level. Use a small melon baller to scoop out tops. 4. Fill pastry bag fitted with a 1/2-inch star tip with cream cheese mixture. Pipe mixture into each berry until it brims over top. 5. Sprinkle toasted almonds over each strawberry top.

Corner Post MINISTRY

If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.

“We are hard pressed on every side, but not crushed; perplexed, but not in despair; persecuted, but not abandoned; struck down, but not destroyed.” 2 Corinthians 4:8-9

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6700 N. Linder Rd. Ste. 156 #297 Meridian, ID 83646 208-707-9807 GoDaveTester.com

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Who’s Zoomin’ Who?

NHL Goalies Can Help You Stop Overthinking

Tester-monial

The Phone Is Your Friend During Social Distancing How Coping Strategies Help With Stress

DEAL WITH YOUR EMOTIONS IN A HEALTHIER WAY Coping Strategies vs. Coping Mechanisms

What do you do when you feel anxious, sad, or stressed? Do you reach for your phone to scroll through Instagram? Do you turn to a Snickers bar for comfort? Maybe an episode of “Parks and Recreation” is your go-to form of relief. If you use any of these methods, you’re not alone. When humans face difficult situations, they often turn to coping mechanisms to numb emotions and help themselves feel better in the moment. Emotional development expert Alyssa Blask Campbell identifies many common coping mechanisms, including engaging in screen time, making to-do lists, seeking information, indulging in alcohol or cigarettes, and asserting control where possible. Coping mechanisms make you feel better in the moment, but they don’t always help process and deal with emotions in the long run. COPING STRATEGIES VS. MECHANISMS Turning to coping mechanisms is a habit you may have learned as a kid. It’s understandable, and it’s okay. But instead, you want to focus on coping strategies that help you work through challenging emotions and find calm again. Coping strategies are things like breathing exercises, talk therapy, journaling, reading, and physical movement like dancing. While these may take more time to yield results than a TV program or candy bar, tapping

into these strategies helps you feel better and process what you’re going through, which allows you to release whatever is causing you strife.

Because the way you react when your emotions overwhelm you has an impact on the way you feel during and after that experience, it’s all the more important to understand the different coping tools at your disposal. As you learn to incorporate coping strategies into your life and call on them when you’re dealing with hard emotions, give yourself grace. You can still turn to healthy coping mechanisms when you need them. The key is to also incorporate some of these strategies to help you better process whatever comes your way.

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