Jon Carson Consulting - July 2022

Jon Carson Consulting - July 2022

July 2022

CAN YOU SEE SOMETHING BEFORE IT’S ACTUALLY THERE?

If so, then you are a visionary. One of the most iconic symbols in Idaho is the floating green that sits on Lake Coeur d’Alene and is the 14th hole of The Coeur d’Alene Resort Golf Course. In the late 1980s, Northern Idaho entrepreneur Duane B. Hagadone was walking along the lake when

In 1991, the course was completed with the floating, movable island golf green as its trademark hole. Nearly 30,000 golf balls go into the lake in the attempt of hitting the green each year. Interestingly, this par 3 hole plays anywhere from 140–220 yards, depending on the day. The 2,200-ton movable

he noticed a boom of logs floating down the lake. In those days, loggers moved giant trees from south to north or from forest to mill by floating the giant logs down the river to the lake in a boom that resembled a wooden flotilla. What Hagadone visualized was the world’s first retractable floating golf green. Hagadone asked himself, “If logs can float on the water, why can’t a golf green?” Most of the people he ventured to share the idea with insisted it could not be done. In fact, legendary golfer Jack Nicklaus was one of the first people to tell him no. Hagadone’s vision, however, was stronger than the naysayers’.

island changes position via an

intricate, underwater cable system and is only accessible by boat. It is the world’s first and only floating island green.

When going for your goal, many will tell you it can’t be done. Some will focus on the water and hit that water 30,000 times every year. Others will lock in on the goal and hit the green. The good news is that they tried. Be a visionary. Do what others tell you cannot be done. It doesn’t have to be a floating green. It can be bigger or smaller. My encouragement to you is to be a visionary and go for the green. Be that person who says, “I’m glad I did,” not the one who says, “I wish I would have.”

Oh, by the way, I did hit the green on this great day at the floating green. Thank you, Duane B. Hagadone, for your amazing vision.

-Dave Tester

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What is personalized marketing? Have you ever gotten a promotional email that used your name in the beginning as a greeting? That’s personal marketing, or “self- marketing,” which uses strategies to promote your personal brand. It’s the ultimate form of target marketing that involves adjusting your strategies to reach your targeted audience. This is another way to help you create and build long-term customer relationships. How do you use personal marketing? You first want to understand your audience. Once you know your clientele, you can create a company voice that will engage your customers. You can write your customers in a conversational tone using contractions, shorter words, idioms, and slang. What interests your customers? What will they want to read about? Are there any promotions you know they will love? All of these insights can be used in your marketing strategy. When you combine personal branding and marketing, you create a recipe for success. You can use your brand within your marketing strategy to tie your services and experiences to your business. This will make your customers feel like they already know you and feel like your friends. So, never be afraid to get personal — it’s one of the keys to success.

your life. Only get as personal as you want — it’s all up to you! Sharing personal stories creates incredible professional content. For example, you can discuss why you started your business and what experiences led you to take that particular career path. Or share a story that ties into one of your products or services. This form of branding personally ties you to what you offer to customers, which will make them feel like they are part of a community and a brand that is more than just a business.

TESTER-

MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.

“You have helped me grow with ‘Fearless Communications’ and no longer hide when the phone rings.”

Marissa Peebles Customer Service Representative “Directing First Impressions” Ft. Worth, Texas

Dave Tester with Orville Thompson, founder and CEO of Scentsy, during a photoshoot for the cover of Dave’s book, “Fearless Communications.”

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BUSINESS IS A NEVER-ENDING GAME

“The Infinite Game” by Simon Sinek is among the greatest motivational books you can get your hands on. He gives readers an inside scoop on the importance of adopting an “infinite mindset” while “playing the game” of business. Let’s look at some of the chapters that can help you and your business. Chapter 1: Business Isn’t a Finite Game The first chapter discusses why running a business isn’t a finite game. It focuses on how profit and income aren’t the only ways to measure success. Profit means nothing if you’re unable to survive current and future difficulties. This is why business is an infinite game — you don’t want to create something to “win” (finite); you want to build a foundation that will remain for future generations (infinite). Chapter 2: Essential Practices Sinek explains the strategies you need to play the infinite game. These skills include developing a “just cause,” creating trusting teams, studying your rivals, preparing for flexibility, and showing courage to lead. He follows up with examples of companies that embody all five of these principles: Victorinox, the creator of the Swiss Army knife, Bill Gates and Microsoft, and the GPS company Garmin. Chapter 5: Building a Culture of Trust

Ford Motor Company is a perfect example. Before 2006, the now-former CEO would reprimand and penalize workers who brought him bad information. This caused an unhealthy work environment and led to lower productivity. Sinek offers tips on how to create a culture where your employees are comfortable and confident. “The Infinite Game” teaches you that business is an endless game where you have to overcome many challenges. Successful businesses play the infinite

game, constantly improving the business to become better. Sinek provides tips, solutions, and examples of how your business can thrive while playing the game. To get your hands on “The Infinite Game,” visit your local bookstore or online retailer.

A healthy work culture is based on trust. If your workers sense a lack of trust, that affects efficiency, since no one will feel comfortable voicing their concerns or mistakes.

AMERICAN POTATO SALAD

GG Gretchen’s Kitchen (My Mom’s Secret Recipes)

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Email Us: [email protected] Call Us: 208-707-9807 Learn More: GoDaveTester.com Office Locations: Boise and Coeur d’Alene, Idaho

INGREDIENTS

• 5 lbs red potatoes • 6 eggs • 2 cups mayonnaise • 1 onion, diced • 2 green onions, thinly sliced

• 1 small green bell pepper, seeded and diced • 3 celery stalks, thinly sliced • 2 tsp salt • 1 tsp ground black pepper

3 1. Bring a large pot of water to a boil. Add potatoes to the pot, and cook for 15–20 minutes or until tender but still firm. Drain, cool, and cut into cubes. 2. Place eggs in a saucepan and cover with cold water. Bring water to a boil and immediately remove from heat. Cover and let eggs stand in hot water for 10–12 minutes. Remove from hot water, cool, peel and chop. 3. In a large bowl, combine chopped potatoes and eggs. Mix together mayonnaise, onion, green onion, green pepper, and celery. Season with salt and pepper, then mix well. Cover and refrigerate for several hours or overnight. DIRECTIONS

Corner Post MINISTRY

If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.

“Trust in the LORD with all your heart; and lean not to your own understanding. In all your ways acknowledge him, and he shall direct your paths.” –Proverbs 3:5-6

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Can You See Something Before It’s Actually There?

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Testimonial

Don’t Rely on Profit to Measure Success

American Potato Salad

This Is the Recipe for Success

LET’S GET PERSONAL! The Importance of Personalized Marketing and Branding

Some people are afraid to be personal — but it’s the key to successful marketing and branding! By being personal with clients, you can form a relationship with them that can lead to better retention and more referrals. It will also show that you’re relatable and reliable. Here are some reasons why personal marketing and branding can benefit your business as well as tips you can use to form better and more meaningful relationships with your clients and customers. What is personal branding? Jeff Bezos, the founder of Amazon, famously said, “Your brand is what people say about you when you’re not in the room.” Personal branding has a unique combination of skills and experiences that make you who you are. What makes you special and unique? Why should customers use your services rather than the competitors? By developing skills to personalize your brand, you allow your customers access to your life. How do you create a personal brand? If you have a website, blog, newsletter, or social media platform, you can use these resources to share stories about yourself and

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