Jon Carson Consulting - June 2022

Jon Carson Consulting - June 2022

JUNE 2022

LEAD YOUR TEAM LIKE LEWIS AND CLARK

One of my trips this month took me up the Oregon Coast to the town of Seaside. From the photo of me and my mom, you can see it was a classic Pacific Ocean rainy day. In the background of the photo is the Lewis and Clark bronze dubbed End of the Trail. When President Thomas Jefferson sent off the Corps of Discovery in 1804 to search for an elusive waterway to the Pacific Ocean, he hand-picked two outstanding leaders, Meriwether Lewis and

and a French Canadian). Simply put, Lewis and Clark were way ahead of their time.

Notes to Remember From Lewis and Clark:

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A Clear Goal : They wanted to find the fastest overland route to the Pacific Ocean.

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Responsibility : Even though they were co-leaders, Lewis was the

captain and had the final vote. He shared the glory but also took the blame. Make no mistake, Lewis was in charge.

William Clark. If you’re struggling as a leader, or just trying to find a way to navigate an unpredictable business landscape, you may want to take note of the outstanding leadership qualities Lewis and Clark had, which allowed them to successfully travel from St. Louis to the Oregon Coast and back between 1804–1806. Both leaders went into battle first and ate last. They were all about encouragement and discipline. They cooked for the crew, disciplined those who fell asleep on watch, and even chased off grizzly bears; these two experienced just about everything imaginable. In fact, they

• Tenacity : From portage of the Great Falls to near-starvation along Lolo Pass, the leaders found a way to reach the goal. • Encouragement : Lewis and Clark invested in their team members’ personal success. • Innovation : They did not let tradition place limits on their ability to make decisions. • A Healthy Team Culture : As leaders, Lewis and Clark were purposeful in allowing every team member an equal voice. • Journaling and Microfeedback : Share with the team the good, the bad, and the ugly every day. Despite the odds, Lewis and Clark lost only one team member to death on their incredible journey. They had a vision and belief that made them quintessential leaders. Lead your team like Lewis and Clark led theirs.

worked on the culture of their team long before the rest of the world knew the importance of company culture. One of their innovative ideas included allowing equal votes from every member of the team (including a young Native American woman, a Black man,

-Dave Tester

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PSSST … WANT TO KNOW A SECRET? The Referral Marketing Strategy No One Talks About

TESTER- A referral partner is another business that serves the same customer you do. If you’re a lawyer, that person might be a couples counselor, an urgent care doctor, or a real cards? Check. Created a referral incentive program? Check, check, and double-check! These are tried-and-true strategies, but the truth no one talks about is that 99% of the time, big companies don’t need to use them. That’s because they have a better tool in their back pocket that many solo entrepreneurs and small businesses overlook: the referral partner. Let’s get right to the point: There’s no better lead than a referral lead. When someone refers business to you, that customer will likely convert faster, spend more, and stay with your company longer. In business, that’s basically the holy trinity! Of course, you probably think you’ve tried every referral marketing strategy under the sun. Asked your customers for referrals directly? Check. Handed out referral

estate agent. If you’re a dentist, they might be a pediatrician or even a neighborhood association head! The key is that these people have already found your future clients and provided them a service. They’ve gained their trust, and if you play your cards right, they’ll pass that trust on to you. It is almost impossible to overstate the power of the referral partner model. Imagine you’re a divorce lawyer in California. According to the Bureau of Labor Statistics, there are 32,620 marriage and family therapists in the Golden State. Say you put your marketing to work and build a referral relationship with just 40 of those therapists. Some of them start sending you 100% of their clients who want a divorce. Others send you 50% of those clients. How much more money do you think you would make in a year? Let those dollar signs dance in your head for a second! This is how the big boys, like Infusionsoft, do business. More than 50% of their new

customers come from referral partners who have built recommending them right into their client process. Now here’s the big question: How do you convince another company that it’s in their best interest to partner up with you and start shoveling leads your way? The answer is easier than you think. You do it for them first. There’s a reason why “Give, and it will be given to you” (Luke 6:38) is a famous Bible verse. It applies to everything, including business! To build a referral partner relationship, start by sending a referral (or something else of equal value) to the business you’re chasing. They’ll be grateful, and pretty soon, a simple quid pro quo will turn into a lifelong partnership. This referral marketing strategy isn’t quick or effortless, but it is powerful. Start leveraging it now, and one day, wannabe referral partners will beat a path to your door to fill your pockets.

MONIALS Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.

“Dave Tester will push you outside of your comfort zone so you will grow by leaps and bounds.”

Liz Scavnicky, MBA 1st degree connection Client Success Manager at Newsletter Pro

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MEET THE ‘FINANCIAL FEMINIST’ TORI DUNLAP HELPS WOMEN SAVE

A woman stands in front of a camera. She says, “I will have over $30 million by the time I retire, and I’m only 27. Let’s talk.” Would you watch the rest of that video? If so, you might want to join the many people who already follow Tori Dunlap (@herfirsk100k) on Instagram and TikTok. By age 25, Dunlap had saved $100,000 thanks to financial advice from her parents — and she turned that process into a business. She launched Her First 100K, a financial coaching service for women, and became a viral success on social media. The Guardian newspaper calls her “the TikTok feminist saving people from debt” and Forbes puts her at the center of the “FinTok” (Financial TikTok) movement. She’s been featured on the “Today Show,” Business Insider, TIME, and BuzzFeed since launching her business in 2019. So, what is she doing right? 1. She knows her demographic. Dunlap talks directly to people just like her: millennial and Gen Z women fighting an uphill battle against the patriarchy and suggestions that deprivation is the only way to save.

Targeting such a specific demographic is a smart strategy because she can tailor her message and marketing dollars just for them. 2. She’s social media savvy. Dunlap jumped on TikTok early, and she plays the algorithm game on both TikTok and Instagram well. By using reels, trending soundtracks, and humor, she makes her social media presence “engaging, entertaining, and actionable,” as she put it to Forbes. 3. She’s not afraid to get personal. On her podcast “Financial Feminist,” Dunlap shares details about her childhood and opens up about her own struggles with money and sexism. This transparency helps convince her fans that she’s the real deal, and because she feels like a friend, they stick around and use her services long term. To learn more about what makes Dunlap tick, visit HerFirst100K.com.

“I’m never going to shame people for their oat milk lattes or blame their brunch habits for not being able to buy a home,” Dunlap told Forbes.

CHICKEN SALAD

GG Gretchen’s Kitchen (My Mom’s Secret Recipes)

INGREDIENTS

• 2 chicken breasts, boneless and skinless • 3 tbsp salt • 5 1/4 cups water, divided • 3 scallions, sliced • 3 cucumbers • 1/2 cup sesame seeds, divided • 2 tbsp lime juice

• 2 tbsp tahini • 1 tbsp soy sauce • 1 tsp honey

We’re looking forward to connecting with you soon! Visit our website, call, or email us today!

• 1/4 tsp red pepper flakes • 1/4 head of romaine lettuce

Email Us: [email protected] Call Us: 208-707-9807 Learn More: GoDaveTester.com Office Locations: Boise and Coeur d’Alene, Idaho

• 1 cup cilantro leaves • 1/2 lime (for serving)

DIRECTIONS

1. In a pot over medium heat, bring chicken, salt, and 5 cups of water to a simmer. Reduce heat to low and cook until juices run clear when the thickest part of chicken is pierced, about 8–10 minutes. Transfer chicken to a medium bowl, let cool slightly, then shred meat into big pieces and set aside. 2. Soak scallions in very cold water for 10 minutes, then drain and rinse. 3. Slice each cucumber into 8 quarter-cut pieces, for a total of 24 pieces. Add to bowl with reserved chicken. 4. Set 1 tbsp toasted sesame seeds aside in a small bowl for serving. Use food processor to pulse remaining seeds a few times until some are powder, then transfer to a medium bowl. Add lime juice, tahini, soy sauce, honey, and red pepper flakes, then mash mixture to create a paste. Add 1/4 cup water and whisk to combine. Taste and season with salt. 5. Add lettuce and cilantro to the bowl with reserved scallions. Pour half of the dressing over greens and toss to coat. Arrange on a platter. Pour

Corner Post MINISTRY

If you would like to listen to Dave’s spiritual podcast, visit CornerPostMinistry.com.

“I will make darkness into light before them and rugged places into plains.” –Isaiah 42:16

remaining dressing over chicken and cucumbers, toss to coat, and arrange over greens. Top salad with reserved tbsp of sesame seeds, and squeeze lime juice over the salad.

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The Salem Tomato Trials

FALSELY ACCUSED AND CONDEMNED The Salem Tomato Trials

Surely, you’ve heard about the Salem witch trials in Massachusetts, but did you hear how the people of Salem, New Jersey, put tomatoes on trial in the 1800s, believing that they were poisonous? It sounds like a fictional movie plot, but it really happened!

courthouse, made to answer for their toxicity. But, there’s always one who goes against the grain. Colonel Robert Gibbon Johnson, a farmer and historian, refused to believe that the tomato was harmful and ate them on a regular basis. In fact, he even hosted tomato competitions, granting a prize to the person who could grow the largest tomatoes. People thought he was simply mad.

Even back in the 16th century, people were very suspicious of tomatoes. As if enough confusion didn’t already surround the

tomato — is it a fruit? Is it a vegetable? Deemed a fruit but treated as a vegetable, the tomato is a bit of a contradiction. To make matters worse, in the 1800s, it was discovered the stems and leaves of tomatoes contained tomatine, a toxin. Within the fruit itself, a small amount of the toxin exists in a much lower concentration. However, people feared being poisoned if they were to consume any part of a tomato. Today, we know there isn’t nearly enough of the toxin to create a problem for us.

To prove his point and redeem his reputation, he showed up at the Salem tomato trial with a giant basket of tomatoes, frantically eating them in front of the crowd. He ate the entire basket full and stood before everyone, as healthy as can be, hoping to coax the crowd into dropping the “charges” on the healthy fruit. When he maintained his health days, weeks, and even months later, tomatoes were no longer regarded as evil and poisonous. Today, the tomato is actually the fourth most popular “vegetable”; after all, how could we live without salsa and marinara sauce?

In 1820, wary of the poisonous red fruit, tomatoes were put on trial in the town

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