LASIK Marketing Agency - March 2020

LASIK Marketing Agency - March 2020

ARE YOU READY TO TAKE CONTROL OF YOUR STORY? LET ME SHOW YOU HOW

After working in an ophthalmology office for more than a decade and helping successful practices across the U.S. in my agency, one thing has become crystal clear to me: No one knows as much about your industry as you do. An outside agency like mine can do good work for you, but it will never be quite as effective as what you’d be able to come up with yourself if you invested the time and money to learn how to create these assets on your own. This realization pushed us to change our strategy at LASIK Marketing Agency. Instead of simply offering to market for you, I’m now giving you the option to market for yourself — with my help and expert guidance to show you the way. I’m calling this new initiative the Clinic Marketing System Course. It’s an eight-week, immersive online experience tailored specifically for elective surgeons, and it will teach you how to take control of your marketing story. We are acutely aware of all of the operational, staffing, and hiring challenges that a practice has to juggle to be successful. Those things make hiring an outside vendor tempting, but I’ve seen far too many practices hire the wrong people and throw their money down the drain, or worse, let marketing fall by the wayside because they don’t have time for it. My goal is to let you keep your time and money and propel you to greater success by giving you the tools and strategies you need to convert patients and deliver outstanding care. Here’s a taste of what the Clinic Marketing System Course will cover: • WEEK 1: CRAFTING AN IDEAL CUSTOMER VALUE JOURNEY The most important thing your practice can do is identify who you’re trying to serve. This week, we’ll identify your target demographic by creating a customer avatar (see Pg. 2), a before and after grid, a tailored customer value journey, and a win-back campaign. These steps will get your practice immediate results, and help you lock in more five-star reviews. • WEEK 2: CREATING AND OPTIMIZING YOUR CONVERSION ASSETS It’s time to focus on optimizing the assets you have, starting with your website, landing pages, and patient communication. Before you start spending more money on paid

your own website audit. These steps will get your business primed to scale. • WEEK 3: DEVELOPING >Page 1 Page 2 Page 3 Page 4

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