Professional Equities - December 2020

Professional Equities - December 2020

- FROM THE DESK OF Bill Moist Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM december 2020 The Investors’ Benefit: Pandemic Increasing

GIVING ‘BRAIN POWER’ A WHOLE NEW MEANING THE MIND-MUSCLE CONNECTION

Demand for RV Sales, RV Resorts, and RV Storage BARRON’S has reported the Recreational Industry North American RV sales rising 4.5% in 2020 to 424,400 units. This is exceptional when the industry lost three months of sales due to a recession and a pandemic-related shortage of labor and supply chain. Because there were only nine months of sales in 2020, we expect to see explosive growth in 2021. In fact, 2021 sales are expected to surge 19.5% to 507,200 units. That would be the industry’s best year ever. RV makers Thor Industries and Winnebago Industries expect to see a similar growth rate. Investors can gamble on the stocks of these manufacturers or participate in the growth of Luxury RV Resorts & Storage. Do you prefer paper assets or real assets? Either way, significant growth in this sector is expected for the next 14 months.

We always stress the importance of maintaining healthy workout activities and consuming all the right foods. But one thing we could probably stand to repeat a little more is that being physically active is also a serious mental game. And thanks to our brains, there may be a way to get more out of every workout without actually working harder: through the mind- muscle connection. Phrases like “mind over matter” apply to workout routines and other physical activities quite literally thanks to mind-muscle connection. The basic idea is that just by thinking about the way your muscles are moving through a particular exercise, you can actually help them work more efficiently. To get a great workout, your heart and your head have to be in it, but the mind-muscle connection takes that concept to a new level: The right kinds of thoughts can trigger your body into acting like it’s getting a heftier workout than it actually is. Here’s how it works: Whether you’re actually doing a task or just imagining that task, if you’re thinking about it correctly, you’re activating neurons in your brain that send signals to the

muscle you’re thinking about. If you train your brain to send stronger signals, it translates tomore muscle engagement, which is what you’re already making your body do during a workout. Muscles are essentially a puppet of our nervous system: If a muscle doesn’t have nerves properly regulating it, it doesn’t produce adequate force that allows it to move properly. We already have neurological evidence that shows how our brains play a major role in regulating our muscle movement and strength. For example, a 2014 study authored by the executive director of the Ohio Musculoskeletal and Neurological Institute found that participants with one arm immobilized in a cast could avoid some loss of wrist strength simply by thinking through the process of flexing their wrist. Even with studies like this, the jury’s still out on whether mentally moving yourself through an exercise while you do it actually improves muscle recruitment on its own. So far, research is promising. Of course, as with all things that sound too good to be true, there’s a catch — thinking about

–Bill Moist

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working out is by no means a replacement for actually getting physical exercise. If you have to choose one over the other, you’ll get better results from doing physical activity over doing mental activity every time. But all is not lost. This practice of thinking about engaging the correct muscles as you go through an exercise is a fantastic way to create better form, which goes a long way toward better results. Actively focusing on the muscles you’re trying to engage can be the difference between a mediocre movement and a perfectly executed one. That means you’ll get the benefit you’re looking for much faster. By focusing on your form, you’re also less likely to rely on the wrong muscles, which can result in pain and injury. The mind-muscle connection phenomenon is still mostly theoretical because the human brain is a mystery in somany ways. But there doesn’t seem to be much downside to engaging the mind-muscle connection, so we’re encouraging our patients to try it out and give“getting in the zone”a whole newmeaning.

Boost Your Immune System Like a Celebrity With These 3 Hot Winter Drinks

great way to boost your immune system and fend off illnesses.

a simple and tasty one that’s made with cinnamon, cardamom, cloves, ginger, black tea, pepper, and dairy-free milk. If you don’t want to grind the spices yourself, you can buy a premade blend. Chai gives you all of the ginger benefits with the added bonus of cardamom, which is said to have antioxidant and antimicrobial properties. Last but not least, if you’re more of a latte drinker than a tea drinker, try golden milk ! This soothing drink is a darling of health food fanatics because it features honey (a disease- fighting powerhouse ingredient) and turmeric (an immune-booster that lowers cholesterol, combats arthritis, and helps prevent cancer). WellPlated.com offers a delicious recipe that pairs those two ingredients with almond milk, almond butter, vanilla extract, cinnamon, and ginger for a satisfying nightcap.

Drinking hot tea, or another immune-boosting drink in place of hot chocolate, will still give you the cozy winter vibes you crave without compromising your health. An easy drink for beginners is lemon-ginger tea , which is a spin-off of Khloé Kardashian’s favorite drink. Ginger is a key ingredient here because it’s anti-inflammatory, raises the immune system, and may even help fight cancer. You can make lemon-ginger syrup by layering lemon slices, fresh ginger, and raw honey in a jar and letting it sit in the fridge overnight. The next morning, just add a few spoonfuls of the concoction to your hot water and you’ll have instant tea! Homemade chai tea is another delicious option that will wow you and your guests this winter. There are thousands of chai recipes out there, but MinimalistBaker.com offers

What do Jennifer Lawrence, Lady Gaga, Angelina Jolie, Taylor Swift, and Khloé Kardashian have in common? Yes, they’re all high-profile celebrities, of course, but they’re also big fans of hot tea. According to the entertainment website Yaay, Angelina Jolie likes to make her own garlic tea by steeping fresh cloves in hot water, and Lady Gaga is such a big tea lover that she takes a tea set with her on tour. These famous women might be onto a health and beauty secret because aside from being delicious, tea is a

What are you waiting for — get steeping!

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Be a Better Listener For Someone Who Needs to ‘Get It All Out’

It’s not always easy to share feelings of frustration, anger, sadness, or other strong emotions —but it’s healthy to share them. Sometimes, we need to vent and get it all out. Venting gives us an opportunity to release these emotions, which often leads to mental clarity. However, when someone comes to you to vent and share their heavy emotional burden, listening can be just as challenging as sharing. You want to be supportive, but you don’t want to interfere. Strong feelings and tough situations may be involved. What can you do to be the listener they really need? It starts with your body language. Open yourself to their emotional needs. Gregorio Billikopf, an interpersonal relationship expert at the University of California, Berkeley says if you begin the conversation standing, invite the person to have a seat with you.

Another thing you can do as a listener is position yourself below their eye line. This puts the person venting in a more active “storyteller” position and you in a better “listener” position. While in this position, maintain eye contact. It’s okay to look down or away occasionally, but try to keep steady eye contact. Billikopf also notes that, as a listener, it’s important to avoid interjecting. Don’t offer input, suggestions, or guidance to the person venting until after the person has had the chance to get it all out. “During this venting process, there is still toomuch pressure for a person to consider other perspectives,”Billikopf says. While you don’t want to interject, you do want to be an active listener. This means you don’t want to be completely silent. This is where “reflective listening” comes in. Occasionally repeat what the speaker says — but don’t

use their exact phrasing. Reword slightly in a sympathetic manner. Don’t spin their words or mistakenly interject an opinion, as it may not be the opinion they’re interested in hearing. Alternatively, listening cues like “mm” or “hm” and nods are always welcome. One last thing to keep in mind: You do not need to offer a solution to the person’s problem or concerns. They may just be venting to get their negative emotions out, not looking for answers or explanations. If they are looking for answers or guidance, wait for them to ask. In the meantime, lend your ear and let them know you’re there for them going forward.

Take a Break!

NOTYOUR GRANDMA’S FRUITCAKE

Inspired by SimplyRecipes.com

Ingredients

Directions

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1 tsp baking soda 1 cup sour cream 3 1/2 cups mixed dried fruit of your choice, chopped 1 cup nuts of your choice, chopped 2 cups all- purpose flour, divided 1 stick butter 1 cup sugar 1 egg, room temperature Zest of 1 orange

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Preheat oven to 325 F. Line a 9x5-inch loaf pan with greased baking paper. Ensure the piece running the length of the pan stands 1 inch above each side to form“handles.” In a small bowl, mix baking soda and sour cream. In a second bowl, combine fruit, nuts, and 1/4 cup flour. In a third bowl, beat butter and sugar until fluffy. Add egg, zest, and sour cream mixture. Then, add remaining flour and salt. Mix, then add fruit mixture. Pour batter into lined pan. Fill up a separate loaf pan halfway with water. Bake both pans in oven for 1 1/2–2 hours or until a skewer leaves the cake clean. Use “handles” to remove cake from pan and cool completely on a rack before serving.

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1 tsp salt

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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 How Your Brain Can Give Your Body a Better Workout PAGE 1 How to Boost Your Immune System Like a Celebrity PAGE 2 How to Be a Better Listener for Someone in Need PAGE 3 Take a Break PAGE 3 Not Your Grandma’s Fruitcake PAGE 3 Avoid These 2 Mistakes for 2021 Sales Success PAGE 4 Professional Equities, Inc. BILL 7CF

THE ULTIMATE PASSIVE RESIDUAL INCOME TM

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THE 2 BIGGEST MISTAKES YOU CAN MAKE WHEN SETTING SALES GOALS FOR 2021

Mistake No. 2: Failing to Plan Properly

Regardless of how 2020 treated your business, 2021 is fast approaching, and this past year is about to become a closed chapter. It’s time to examine both the bad and the good that happened in 2020 and set tangible sales goals for 2021. Just be sure you don’t fall into these two traps.

You will not accomplish the goals you’ve set for yourself and your team if you don’t provide the steps to get there. Pull information from industry leaders as well as your sales team, workers on the floor, and marketing managers. Your employees have valuable viewpoints on your business, while outside forces shift your view from internal to external. With this combined information, hash out a plan with your sales team. Don’t leave the Zoom meeting until you have tangible steps in place. A plan is only as good as its execution, and when there’s no opportunity to prepare, it will undoubtedly fail. Your quarterly and yearly sales goals for 2021 should be set now so that your team has ample time to prepare. This will allow for additional training or discussions about proper tactics and strategies for marketing and selling your business to targeted customers.

Mistake No. 1: Making Your Goals Unrealistic

Setting an unrealistic goal for each quarter is sure to lead to failure. The trick is to push the limits of what has been done without settling on a number that is completely unachievable. Remember, if your team begins to exceed expectations, you can adjust and increase your goal! It’s far better to overachieve than to underperform. Finding that perfect goal number means that sales leaders will have to sort through a lot of >Page 1 Page 2 Page 3 Page 4

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