'Are Demographics Dead?' Webinar Precis

'Are Demographics Dead?' Webinar Precis

ARE DEMOGRAPHICS DEAD? Webinar precis As expected, a lively discussion ensued when our panel of marketing experts met to debate the various stages of the marketing journey from planner through to researcher and end user. Joining Accord’s Head of Analytics Kara Bennett were our Strategy Director Jasman Ahmad, Wez Eathorne from Opinium, and Lisa Edwards-Webb from Titan Travel. What became clear is that demographics are not dead. Indeed, they serve as an important clue to understanding behaviours and attitudes. As a starting point, they provide an entry level of segmentation that guides and influences strategy and tactics. Here are some key takeaways: Understanding the relationship between marketing channels is crucial, as is analysing >Page 1

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