ASV AireStream Ed 1 0617-Final-Links

ASV AireStream Ed 1 0617-Final-Links

AIRE STREAM

BUILDING THE AIRE SERV FAN BASE BUILDING A WINNING TEAM

CONTENTS Edition 1 2017 AIRE STREAM

3 5 7 9

It’s a Great Time to Be a Part of Dwyer Group® President’s Update: The Game of Work

Life’s Defining Moments

CONTRIBUTIONS: Leading With Values 10 Building a Winning Team 12 Franchisee Spotlight: Brent & Christy Moore 14 Marketing is a Contact Sport 16 Franchisee Spotlight: Mike Kyser & Eileen Caramella 18 New Umbrella Brand Welcomes Dwyer Group Customers to the Neighborhood 21 New Franchisees 22 Tools of the Trade Review 24 Building the Aire Serv® Fan Base 27 Dollars & Sense 28 Tips for a Successful Start-Up 30 Voices of Women

12

Brent & Christy Moore By: Tommy Dutton

New Umbrella Brand Welcomes Dwyer Group Customers to the Neighborhood By: Lisa Zoellner

DWYER GROUP, INC. Mike Bidwell, President, CEO Dina-Dwyer Owens, Co-Chair Mary Kennedy Thompson, Chief Operating Officer Lisa Zoellner, Chief Strategy & Marketing Officer AIRE SERV, LLC Steve Truett, President James Walker , Vice President of Operations Austin Brown, Local Marketing Specialist Randy Smith, Franchise Consultant Matt Mackling, Director of Retail Sales Tommy Dutton, Franchise Consultant Todd Williams, Franchise Consultant

PROTRADENET LLC Kathleen Seaman, Communications Specialist PRODUCTION Michael McCullough ,

18

Creative Manager James Brown,

Freelance Graphic Designer Kimberly Denman , Senior Communications Manager

LinkedIn.com/company/Aire-Serv YouTube.com/user/AireServDotCom Facebook.com/AireServ

Twitter.com/aireserv AireServ.com/about/blog

2 24

Building the Aire Serv Fan Base By: Matt Mackling

Send Aire Stream ideas to [email protected]

AIRE STREAM ® | EDITION 1

OUR VISION

OUR MISSION

To be a world class company admired for the excellence that customers, franchisees and associates experience with Dwyer Group .

To teach our principles and systems of personal and business success so that all people we touch live happier and more successful lives.

It’s a Great Time to Be a Part of Dwyer Group ®

By: Mike Bidwell

W e are at the dawn of a new day at Dwyer Group®. With great anticipation, we have launched our new overarching brand, Neighborly™ (known as Neighbourly™ in Canada), that we conceived prior to Reunion last year. This is a bold step forward to realizing our long- standing vision that we all benefit from being members of a common family of franchised brands. We have experimented over the years to find ways to expose customers from one brand to other Dwyer Group brands. However, each proved to be too burdensome, too inefficient and too expense. In retrospect, we had to wait for technology and how people use technology to catch up – including the Dwyer Group ecosystem – to be able to execute on this vision in an effective and sustainable way. As the marketplace has evolved, the full breadth of Dwyer Group’s service brands’ offerings has become more meaningful to homeowners. The dream was initially to leverage our individual customer silos that each of you have in your perspective local markets and expose those customers to other Dwyer Group brands. Since they are buying services from you, they are likely using many of our other service offerings as well to meet their needs. Unfortunately, our >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32

Made with FlippingBook - Online catalogs