AUGUST 2020 PT Marketing Newsletter

AUGUST 2020 PT Marketing Newsletter

Physical Therapy NEWSLETTER AU G 2 0 2 0

The Complete Guide to Practice Newsletters

• Do PT Newsletters Still Work in 2020? • The 3 Keys to a Successful Newsletter Program • FREE September Social Media Calendar! ALSO INSIDE

Physical Therapy NEWSLETTER AU G 2 0 2 0

ALSO INSIDE:

• The 3 Keys to a Successful Newsletter Program • FREE September Social Media Calendar!

Do PT Newsletters Still Work in 2020?

who already know your brand for best results.

Putting together a monthly newsletter for your PT practice can be a challenging task and take up a lot of time and money. Plus, there’s the question I’ve heard a thousand times. Does Print Marketing work in our modern, digital world? The short answer is: yes , direct- mail newsletters will help fill your schedule if used correctly. Many PT Clinics avoid direct mail because it “feels” expensive or because it’s “antiquated.” But check out these stats:

• The same study found that 75% of patients remember a brand name with direct mail and digital marketing versus just 44% with digital alone* • Direct mail is 21% easier to understand and remember than digital media* So although it’s not the cool kid on the block anymore, there is a wealth of science proving the benefits of print media even today.

WHAT ABOUT COST? It is up to 10x cheaper to get a patient back than find a new one. So as stated above, if you focus newsletters on reactivating patients you should easily make your money back and more! And you don’t even have to mail to your full list to see results! You can start within your budget and increase later. We recommend focusing on patients from the last 3-5 years and removing bad addresses or any that are outside your local zip codes.

WHERE DO NEWSLETTERS WORK BEST?

• Direct Mail reaches 95% of targeted patients

This is the area a lot of clinics get wrong. Newsletter marketing may not be the best way to get NEW patients, but it is still the #1 way to get your past patients returning & referring others. Focus your newsletter efforts on people

HOW DO I KNOW IF IT WORKS FOR ME?

• Printed mail is more likely to change people’s behavior than digital, according to a recent Neuroscience study by Canada Post called “A Bias For Action”

Make a plan before starting. Follow the best practices in our complete newsletter guide below before sending your first copy. Then, commit to send newsletters for at least 6-12 months and track how many REACTIVATED patients you have each month. Over time, you’ll be able to see if starting newsletters has caused that number to trend upwards.

Cognitive Effort Required Average Cognitive Load Scor s

Cognitive Effort Required Average Cognitive Load Scores

Unaided Brand Recall

Unaided Brand Recall

7

5.5

5.5

75 %

75 %

44 %

44 %

Ad Testing Benchmark

Ad Testing Benchmark

3.5

5.15

6.37

5.15

6.37

NEXT, LEARN EVERYTHING ABOUT CREATING NEWSLETTERS INSIDE!

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PHYSICAL

PHYSICAL

DIGITAL

DIGITAL

PHYSICAL

DIGITAL

PHYSICAL

DIGITAL

The Complete Guide to Practice Newsletters

NEWSLETTER ( nooz • let • er )

“A written report, issued periodically, typically by a business, institution, or other organization, that presents information and news to people with a specific interest in the organization or subject.” Celebrating Our New Location!

740 Lomas Santa Fe, Suite 2 Solana Beach, CA 92075

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The good news is that th operation of your neck, pain. Working with a ph During physical therapy consideration the initia also any other habits, m to the discomfort. Phys stretching and muscle t can be adopted in part when it is bothering you

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Adopting healthier habi pain. These include: • Practicing improve • Wearing recomme • Using lumbar supp chair or car CLAIM A HAPPIER, H Maintaining a healthy lifestyle takes work, but once you get into the gro v of it, it becomes much easier. For example, eating nutritious foods is one o the easiest ways to improve your health (although we know those sweets ar hard to kick.) Physical activity is the hardest aspect to get in the habit of doing especially if you are being held back by chronic pain. Some people try to mas their symptoms with anti-inflamatory or pain-relieving medications, whil others unfortunately give up on the idea of being active altogether. Luckily there is an alternative option: physical therapy. With the help of a physica therapist, it is possible to reclaimyour pain-free, healthy lifestyle, and get bac to doing the activities you love. One of the primary goal by encouraging improve flexibility and range-of-m even in some cases, enc Meet The Staff Johnnie is a San Diego native. He received his Bache Kinesiology from Cal State San Marcos and his Doctor of from the University of St Augustine. His interest in Applied F (AFS) began when he started working as an aide at G3 his undergraduate work. His passion for AFS and rehabili functional movement continued to expand while in physic and during his last cli ical rotation at G3. Johnnie is c towards his Certificate of Applied Functional Science with t V Everyone has different needs based on the conditions of their bodies. Ther is no cookie-cutter approach to health and wellness, as one treatment pla may not work the same for one person as it would for another. Your physica therapist will work closelywith you to evaluate your mobility, balance, rang of motion, and severity of pain. Healthy Recipe Irish Potato • 20 organic red potatoes, s • 1/2 cup organic corned be • 1/4 cup organic cheddar c • 1 tbsp organic butter, mel • 1/8 tsp Salt • Organic sour cream, (optio In his spare time, Johnnie enjoys spending time with his w He also enjoys surfing, running, and functional fitness. Johnnie Durbin, PT, DPT

“... To People With A Specific Interest In The Organization” This is a key point - newsletters aren’t the best method for marketing to people who have never heard of you. Instead, Newsletters & direct-mail should primarily be used to increase your revenue from current & past clients. And because getting patients back is up to 10X cheaper than finding new ones, a newsletter is an excellent investment as part of a greater marketing plan. Leverage the gold mine that is your patient list, you’ll be glad you did! I started back a G3 this week for a pain in my left sciatic I’ve had since my surgery, assumed it was nerve damage due to severity of my condition at time of surgery. I’ve been running and boxing and feeling great except for that nagging pain. Johnnie “evaled” me and tried Hypervolt. I kid you not, it took all the pain away, like within a couple hours it was gone! I’ll continue treatments through February but the first thing I did was buy a Hypervolt gun from you. Once again, G3 has come to the resc e and provided pain relief and strength going forward. You have helped so many people. When I bump into someone out in the community with a G3 shirt on I always stop and say “hi” and talk about how great G3 is. You have created a sub community of happy healthy people. Thank you form the bottom of my heart. Wishing you much health and happiness.” -Diane M. Patient Success Spotlight I gredie ts Exercise Essentials 1. Start with your right hand on top (palm up), left hand on bottom (palm down) – right arm is relaxed. 2. Left arm pushes right arm straight forward and overhead with dowel with a forward step. Sagittal Plane Stick Pendy Step 1 Step 2

The key phrases in this definition are:

“Issued Periodically.” Newsletters are made to keep your clinic top of mind. To do that, it must be consistent month to month. “Presents Information and News.” An effective Patient Newsletter is educational & personal before being “salesy.” Remember, the goal of a newsletter is to train their mind to correlate your clinic name to being pain-free. To do that, you want to educate readers & display your expertise with tips, stretches, and exercises – all information that is designed to help them not sell them.

Instructions Fill a large pot with water and bring it to a boil. Add potatoes an fork tender. Preheat oven to 400°F. Once potatoes are cooked a each one in half and cut a small slice off of the rounded end s up. Scoop out the inside of each potato half saving the potato in cheese, corned beef, butter to the bowl with the saved potato in to taste. Also sprinkle some salt over the potato halves. Scoop halves and then place them on a baking sheet. Place baking s minutes. Remove from oven and serve with a dollop of sour cre

Looking For Some Free Newsletter Templates? DOWNLOAD 3 FREE DESIGN TEMPLATES WITH TIPS & ADVICE, PLUS A REAL CLINIC EXAMPLE!

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DOES YOUR CURRENT NEWSLETTER STRATEGY MEET THESE THREE CRITERIA?

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The 3 Keys to a Successful Newsletter Program

208

Celebrating Our New Location!

SERV I CE SPOT L I GHT: OCCUPATIONAL THERAPY PRACTICE NEWS MEET YOUR RECOVERY TEAM!

PATIENT SUCCESS SPOTLIGHT TIRED OF SPRING ALLERGIES?

PHYS I CAL THERAPY & NECK PAIN

PATIENT SUCCESS SPOTLIGHT

5

Occupational therapy tends to focus more closely on hand, elbow, and wrist pain relief. Some common conditions we treat with OT, through our specialized hand therapy services, include: • Carpal tunnel syndrome • Arthritis • Burns • Nerve injuries • Fractures • Tendinitis • Chronic conditions • Stroke HOW DO I KNOW IF I SHOULD SEE AN OCCUPATIONAL THERAPIST? Occupational therapy is more than just addressing an injury. Our dedicated therapists focus on the functional needs of each patient by implementing certain exercises and activities that promote physical and psychological well-being. The American Occupational Therapy Association (AOTA) also states that in addition to dealing with an individual’s physical well-being, occupational therapy practitioners address psychological, social, and environmental factors that may hinder an individual’s functioning in different ways. For example, occupational therapy for a young patient may include using a special tool to make cupcakes at home. If an adaptation to a utensil needs to be fashioned, an occupational therapist will do it. This unique approach makes occupational therapy a vital part of health care for patients. People feel better emotionally when they can comfortably engage in their hobbies and everyday activities. If you or someone you know could benefit from occupational therapy, call Professional Care PT East Patchogue at 631.775.0971 to schedule your consultation today! CELEBRAT I NG 11 YEARS ! Visit our website or follow us on Facebook to see what’s going on at Physical Therapy of Melissa! JASON KEIGLEY is a physical therapist who works with various orthopedic, neurological, and vestibular pathologies by improving patient’s functional deficits. Jason got his certification in Functional Dry Needling fr mKinetacore and ce tifi a ion in Applied Functional Science from the Gray Institute. Keith Dalton is a physical therapist who works with orthopedic deficits to return b ck to their d ily liv s without pain or limitation. He has worked with patients from all walks of life including college and professional athletes. He has training in dry needling, myofascial release, applied functional science and dynamic taping. ALEX DARBY graduatedwith her Doctorate of Physical Therapy inMay of 2018. She is very passionate about exercise and enjoy doing CrossFit, and is excited toworkwith residents of her hometown of New Iberia.

here is actually a lot that you can do to support the healthy , thereby reducing the severity or frequency of your neck hysical therapist is the best way to address neck pain. y, your neck pain will be addressed holistically, taking into al injury that may have caused the pain to develop, but movements or compensations that may be contributing sical therapy takes advantage of strategies like massage, training to reduce neck pain, and many of these strategies at home or on the-go to help you address your neck pain u the most.

At the end of the day, the best way to be free of neck pain is to prevent neck pain fromdeveloping, andworkingwith a physical therapist can help you in this regard, as well. The tasks that you do every day can build up over time and cause a lot of stress on your body, and the neck and shoulders are some of the most common places to carry that stress. Youmay not even realize the impact that simple tasks that you do every day have on your body and your experience of pain. Things like driving, lifting heavy objects — like packages at the front door or even your groceries — and repetitive movements like hunching over a keyboard at work can all seriously impact your neck pain. The longer you let neck pain linger and disrupt your life, themore difficult it becomes to treat. If you experience an injury, the smart thing to do is to consult a physical therapist soon after the pain develops.

Do you notice your muscles feeling painful or achy throughout the day? Are you recovering from a recent injury or surgical procedure? Are you living with a chronic condition that causes constant discomfort? Whatever the case may be, occupational therapy can help improve your health. If you are experiencing discomfort, contact Professional Care Physical Therapy & Rehabilitation today for more information. WHAT CONDITIONS ARE TREATED BY AN OCCUPATIONAL THERAPIST VS. A PHYSICAL THERAPIST? Whether you’re receiving physical therapy treatments, occupational therapy treatments, or a combination of both, the natural, conservative care of a PT clinic is one of the most effective ways to treat pain and injury. In fact, according to the American Physical Therapy Association, conservative treatments have worked even better than surgical treatments for the correction of certain conditions, such as carpal tunnel syndrome.

On a Personal Note: A big congratulations to David! We found out earlier this month that he was accepted to PT school at St. Augustine. He will be starting school this spring! Way to go David! We are so proud of you! Congratulations, David!

“Dr. Ippolito is a personable, kind and caring physician who always wants to get to the bottom of your condition. He goes above and beyond and treats his patient’s individual needs based upon their symptoms not just what science indicates it could be. I have seen many physicians throughout my life while battling my arthritis condition, and I was never referred to occupational therapy. Dr. Ippolito listened to me and referred me directly to Amanda Paracat of ProCare Occupational Therapy & Physical Therapy, knowing the success his other patients have had with her. I can honestly say that my therapy treatments with Amanda have been life-changing and my day-to-day routines have improved dramatically, all thanks to Amanda and Dr. Ippolito!”

Like many, Catherine Morahan has suffered arthritis in her hands for a very long time. Unfortunately, Catherine has been dealingwith her painful condition for most of her life, beginning in her teenage years. Over time, her condition worsened, and Catherine’s fingers became more swollen, painful and one of them becoming completely frozen, rendering it un-useful. She sought help from various physicians who tried different methods of care, including prescription medications which at times provided relief, but did not provide the successful mobility that she needed. Surprisingly, Catherine was never prescribed occupational therapy rehabilitation for her condition, until she began her care with Stony Brook Rheumatologist, Dr. John Ippolito.

Knowing that some of his patients have had success with their occupational therapy treatments, Dr. Ippolito suggested that Catherine visit ProCare’s Occupational Therapist and Certified Hand Therapist, Mrs. Amanda Paracat. After Catherine’s evaluation, she was provided with a customized plan of care to not only help relieve her pain but to provide flexibility, mobility and overall better quality of life. Because of her hard work and determination towards her rehabilitation and her willingness to re-learn how to properly use her hands, we are happy to say that Catherine’s day-to-day activities are no longer limited by her condition.

Physical therapy treatments and occupational therapy treatments cover a wide range of conditions, and sometimes they even overlap. However, physical therapy is used to treat orthopedic, neurological, and autoimmune deficiencies, while occupational typically focuses solely around orthopedics. At Professional Care Physical Therapy, some common conditions we treat with PT include: • Arthritis • Fibromyalgia MELISSA RIDGE RACE We are proud supporters of the annual Melissa Ridge Race at Melissa Middle School. Nine years and counting!

its can have a big impact on your management of neck HEALTHIER LIFE TODAY • Exercising regularly • Engaging in regular stretching, like yoga ls of physical therapy is to address whole-body well-being ed overall health. Inmany situations, this includes improved motion training, muscle building and strength training, and couragement with cardiovascular activities andweight loss. Your physical goalswill als be taken into accountwhen creating your treatment plan, as well as any health risks that may be holding you back. At your initial evaluation, you m y b sked to perform basic movements, such as sitting down, standing up, walking, lifting, stretching, or other motions. Once your physical therapist has a clear picture of what you need, he or she will begin constructing a treatment plan o help relieve y ur pain and ac eve your goals. ed posture ended footwear port in your desk Vegetarian Recipe: Roasted Cauliflower & Chickpea Soup elor of Science in Physical Therapy Function l Science while completing itation through 3D cal therapy school currently working the Gray Institute.

Stretch Your Brain!

Are you suffering from neck pain? Call Physical Therapy of Melissa today at 972.837.4450 to schedule your pain screening!

I came in with decreased mobility of my neck and migraines. I worked with everyone in the office at least once, and everyone was great. Pam has been a huge help getting increased motion back to my neck and reducing the frequency of migraines. Thanks again, Pam!” -Krystal N.

• Surgical procedures (both before and after) • Balance and gait disorders • Chronic conditions and pain throughout the body

Sources: https://www.moveforwardpt.com/symptomsconditionsdetail.aspx?cid=8402b1d2-6580-41b2-b4ff-25a0cd6dac3a https://www.verywellhealth.com/pinched-nerve-headache-treatment-1719581

• Injuries, sustained from sports, work, or motor vehicle accidents

-Catherine M.

Exercise Essentials FIGHT SPRING ALLERGENS WITH THESE SIMPLE TIPS! 1. Limit your time outdoors. Each spring, trees release billions of tiny pollen grains into the air. When you breathe them into your nose and lungs, they can trigger an allergic reaction. Staying inside can help, especially on windy days and during the early morning hours, when pollen counts are highest. Check out more reviews onGoogle by searching “Physical Therapy Of Melissa.”

ve of re g, sk l y, al ck re an al ge

www.ptofmelissa.com @ptofmelissa

STAFF SPOTL I GHT

Amanda Paracat , MS, OTR/L, CHT, Co-founder ProCare Occupational Therapy & Physical Therapy

• Custom Photos. It’s easy to rely on stock photography. But no matter how good it is, stock photos always look stock. Plus, what if your local competitor uses the same one? Use custom photos to show your therapists in action, friendly front desk faces, and a welcoming practice gym environment. • Health-Based Value. Make it a point to display your healthcare expertise. Educate past patients on different conditions, encourage people to turn to PT over pain meds, and share health tips & recipes that make patients want to keep your newsletter vs throwing it away. • Call To Action. People will move if a leader tells them to. Be a leader. Invite them to workshops, events, or free screenings and provide incentives for doing so. 3) PREPARE TO DELIVER Don’t expect to only distribute your newsletter one way & get all the possible results. Call 337.367.3331 to talk with your physical therapist and schedule your appointment with Iberia Sports & Rehab today! Some people read emails more, some people engage on social media, others are more likely to read direct mail. And some may not even be on your list but through local partners and distributing in person you can still get in front of them. Amanda attended The University of Scranton where she received her Bachelors Degree in Health Sciences. She also completed her Master of Science degree in Occupational Therapy at the University of Scranton in 2014. Amanda has always had an interest in working in hand therapy and feels that individuals all over the world communicate with others and their environment through the use of their hands. Throughout her schooling she enjoyed making splints and was intrigued by the extensive anatomy involved in hand therapy and decided to pursue her interest as a hand therapist at Signature Hand Therapy, and at Glen Cove Hospital: an affiliate of Northwell Health. She completed her advanced specialization in 2018 and became a Certified Hand Therapist. As a therapist, Amanda focuses on returning her clients to their previous level of functioning and works with her clients to regain the skills they need to participate in every day tasks including work, leisure, and play activities. Amanda is also a RYT500 hour certified yoga instructor and has a keen interest in maintaining a healthy and balanced lifestyle in the mind, body, and spirit. Professional Care Physical Therapy Celebrates ELEVEN YEARS in business, serving the members of our amazing community of Patchogue-Medford, Riverhead and the surrounding towns! MATT LOPEZ is a physical therapist that specializes in outpatient orthopedic rehabilitation. He has spent the last 7 years working at Iberia Sports and Rehabilitation treating all types of injuries including joint replacements, sports and work injuries, as well as, chronic pain patients. “Community” means everything to us at Professional Care PT. We have been blessed with the love and support from not only our patients but from our committed, hard-working staff who share in the same vision of excellent patient care and because of that, we continue to grow. As we have grown, we have been able to provide our patients with additional rehabilitation services such as Occupational Therapy, Certified Hand Therapy, Fitness Training, and Athletic Performance, all to help keep our patients, active and healthy which is what really matters! Call Today! (972) 837-4450 Enjoy this Special Offer! If you have neck pain, please give us a call and schedule a free screening so we can get you going! HAS YOUR PAIN COME BACK? Offer valid for the first 25 people to schedule. Offer expires 4-30-20 Do You Suffer From Neck Pain? Mention or Bring in This Coupon Today For a FREE NECK PAIN SCREENING 1. Call and consult with a physical therapist at Iberia Sports & Rehabilitation to discuss your pain and symptoms. 2. Y ur physical therapist may sugg st exercises or precautionary measures to relieve or avoid pain. 3. If further assessment is eeded t find the cause of your paint, your therapist can schedule an appointment with you. Learnmore about our staff and how they can help you by visiting our website at isrehab.com!

1) KNOW YOUR AUDIENCE Your audience consists of more than just one group. It’s important to create practice newsletters that appeal to: • Current Patients • Past Patients • Physicians • Healthcare Networks & Partners For current & past patients, the key is not to let them forget about you. Encourage them to take action when a condition flares up & not just live with aches & pains. You should also provide an easy referral method to increase word-of-mouth. Call Today! (972) 837-4450 www.simpleset.net 2. Tweak your home. Simple changes make a difference. Shut all windows to keep out pollen. Use an air conditioner to cool your home instead of a fan, which draws in air fromoutside. Take offyour shoes at the door and ask guests to do the same. That keeps allergens outside. Finally, don’t allow guests, or yourself, to smoke inside the home. It can make allergy symptoms worse. If you or someone you live with smokes, now is a good time to quit. 1. What is the first day of spring called? 2. On the first day of spring, the hours of daylight and of darkness are equal: True or False? 3. During what month does spring begin in Australia? 4. The blooming of what flower signals the beginning of spring in Japan? 5. In what year did the practice of “spring cleaning” first begin? 6. Who is known as the Greek goddess of spring? 7. What ancient wonder was built in order to face t e sun during the spring equinox? INSTRUCTIONS Pre-heat your oven to 400 degrees. On a baking sheet, toss cauliflower florets, chickpeas and garlic cloves with 3 tbsp of olive oil and cumin, salt and paprika. Roast in the oven for 30 min, stirring once half way through. Remove from oven and set aside. Reserve about 1/2 cup for the garnish. Meanwhile, heat 1 tbsp of olive oil in large pot over medium heat. Add cubed potatoes and black pepper. Cook for 2 min, stirring frequently. Add vegetable broth and water and increase heat to bring mixture to a boil. Once boiling, turn heat down to simmer for about 15-20 min until potatoes are very soft. Remove pot from the heat a d stir in roasted cauliflower mix. Puree the soup using an immersion blender, food processor, or blender, working in batches if necessary. Return pureed soup to the stovetop and gently re-warm it. Stir in heavy cream. Season to taste with salt and pepper. Garnish with reserved roasted cauliflower mix, red pepper flakes, fresh thyme leaves and drizzle of heavy cream. Lett r From The Owner We’re officially growing! We wanted to first extend a heart-felt thank you to all who attended G3 Solana Beach’s Grand Opening Party. By all accounts it was a huge success. There was good food and drink (bee and wine), great music (thanks Clyde!), and, most importantly, amazing fellowship and camaraderie. • 1 cauliflower head, cut into florets • 1 (15 oz) can chickpeas • 5 garlic cloves, peeled • 4 tbsp extra-virgin olive oil • 1 tsp ground cumin • 1/2 tsp salt • 1/8 tsp paprika • 2 medium Yukon gold potatoes, peeled and cubed • 1/4 tsp black pepper • 4 cups vegetable broth • 1 cup water • 1/2 cup heavy cream For Garnish • Reserved roasted cauliflower mix • Red pepper flakes • Heavy cream Exercise To Relieve Upper Neck Pain BILATERAL SUBOCCIPITAL STRETCH While lying on a flat surface, put both hands behind your head, cupping the base of your skull with your thumbs. Tuck your chin downwards and apply a firm force up your skull with both thumbs to feel a moderate stretch in the back of the upper neck. Hold for at least 30 seconds. Always consult your physical therapist or physician before starting exercises you are unsure of doing. 3. Keep it clean! Be sure towash all surfaces regularlywith single-wipe dust rags (if using cleaning rags, be sure towash them in hotwater after each use). If you findmold, usewater and detergent to clean, then let it air-dry completely. Finally, wash all bedding once a week in hot water and dry in a hot dryer. EXERCISE ESSENTIALS Congratulations to last month’s trivia game winner, Lynnda D! • 1 lb. large shrimp, peeled & deveined • 1/4 c. mayonnaise • 1 tbsp. sriracha • 4 medium tortillas Get those answers in! The first to respond correctly wins a $5 Starbucks Gift Card! Email your answers to [email protected] ! It never fails to warm my heart when I get feedback from our patients and clients that they feel very much a part of the G3 family. We heard this a lot from party goers, and it is honestly the best compliment we can be given, as it is the environment that we strive so hard to achieve at G3. And speaking of growing, this type of feedback helps us grow, as it reinforces that our hard work is being noticed, causing us to try that much harder to keep that environment going. Answers to last month’s trivia: 1) Lupercalia, 2) Venus, 3) Beekeepers, 4) Richard Cadbury, 5) Charles d’Orléans, 6) A Rabbi (Rabbi Yaacov Deyo)

wife and two sons.

INGREDIENTS In the end, an active lifestyle is more than possible, even if you struggle with chronic pain. If you are looking to improve your health, strength, and physical activity, look no further – Iberia Sports & Rehab is here to help. Schedule a consultationwith one of our physical therapists today and get started on your journey toward better health and wellness! For more information about how Iberia Sports & Rehab can help you, call us at 269.769.6108 or visit isrehab.com.

Bites

small (golf ball size) eef cheese, shredded lted

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nd boil until they are and have cooled cut so the potato can sit nsides in a bowl. Add nsides. Salt mixture mixture into potato sheet in oven for 10 eam.

HEALTHY RECIPE GRILLED SHRIMP TACOS WITH SRIRACHA SLAW Also speaking of growing, we’re thrilled to announce the addition of new members of Team G3: Kelly (head of operations), Johnnie (staff PT), Laly, Ellie, and Britni (front desk associates), as well as several new exercise specialists. We appreciate your support over the years and look forward to serving you in the near future at the NEW Solana Beach location or a the Encini as clinic. Together we will GATHER, GIVE, GROW!

Ingredients • 1/4 cup extra-virgin olive oil • 3 tbsp. freshly chopped cilantro • Juice of 3 limes, divided • kosher salt • Freshly ground black pepper • 1/4 head red cabbage, shredded

BILATERAL SUBOCCIPITAL STRETCH While lying on a flat surface, put both hands behind your head, cupping the base of your skull with your thumbs. Tuck your chin downwards and apply a firm force up your skull with both thumbs to feel a moderate stretch in the back of the upper neck. Hold for at least 30 seconds.

issa.com

Exercises copyright of

For physicians, the key is creating a lasting impression. Your expertise needs to be obvious and valuable. Use content that would be so helpful, they’re willing to have copies in their waiting rooms. The same goes for health or fitness type partnerships. Maintain a professional brand & impressive print quality so they feel good about having their newsletter advertising in their business. And make sure the content is something that helps their audience without competing with their business. Always consult your physical therapist or physician before starting exercises you are unsure of doing. 2) PROVIDE VALUABLE CONTENT I’ve already said how your content’s quality makes an impact on different audiences, but what TYPES of content should you include? Here are some examples: • Stories. Patient successes, therapist spotlights, specific techniques or equipment that makes you stand out from competitors, upcoming events... all of these allow you to tell interesting, educational stories. Instructions In a small bowl, mix together olive oil, cilantro, and 1/3 of the lime juice. Season with salt and pepper. Add shrimp to a baking dish and pour over mixture. Toss until completely coated and let marinate 20 minutes. Meanwhile, make slaw: In a large bowl, toss cabbage with mayo, remaining lime juice and sriracha. Season with salt. Heat grill to high. Skewer shrimp and grill until charred, 3 minutes per side. Grill tortillas until charred, 1 minute per side. Serve shrimp in tortillas with slaw. www.simpleset.net

PLAN TO USE ALL OF THESE METHODS!

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“Practice Promotions has really helped us with direct access referrals and patients informing their doctors where they are choosing to go for physical therapy.”

-JAY, PT

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