Brand guidelines December 2020

Brand guidelines December 2020

June 2019

BRAND GUIDELINES

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What does brilliantly joined-up actually mean?

For our clients Working with a trusted partner who expertly blends strategy, creativity, technology and innovation into compelling and impactful campaigns that exceed expectations and deliver improved return on investment. For our staff Working for an organisation that values and acknowledges hard work, fosters an environment of curiosity, innovation and productivity, and encourages team work and collaboration across all departments in the belief that the whole is greater than the sum of its parts. For our partners Working with a trusted business partner who values openness, honesty and collaboration. A partner with whom they can form long-term strategic alliances based on shared ambitions and goals.

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Value proposition

Put simply, a value proposition is a promise

A value proposition should be a clear statement that fulfils the following functions: Explains how our products/services solve a customer’s problems or improves their circumstances. – i.e. Relevancy. Delivers specific benefits. – i.e. Definable values. Tells the ideal customer why they should buy from us and not the competition. – i.e. Differentiation.

It is the primary reason a prospect should favour your business and buy from you. As customers form a deeper understanding of your value proposition, it allows you to move the conversation away from being price-led, retain their loyalty and benefit from their advocacy.

of unique value to be delivered, and is

designed to convey how the brand stands apart from the competition.

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Our value proposition statement

Founded over 30 years ago, we are an award-winning marketing agency of creative thinkers, digital strategists, planning experts and problem-solvers. Seen by many as an extension of their own marketing team, we combine insightful >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34

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