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Financial Projections
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Financial Projections 1. Executive Summary a. Gross revenue is defined as total received in donations, grants, and other revenue. ▪ During Year One, the Foundation will maintain a cash reserve equal to 20% of Gross Revenue. ▪ Beginning in Year Two the Foundation will maintain a cash reserve equal to 20% of the prior year’s Gross Revenue or 20% of the current year’s revenue, whichever is greater. b. Surplus Revenue is defined as revenue that exceeds both budgeted expenses and funds required to meet cash reserve. Example below: TOTAL REVENUE LESS: Budgeted Expenses EQUALS: Surplus Revenue available for distribution to targeted states c. Expenditures of Surplus Revenue will be based on the following: --Input received from State Chairpersons. --Concurrence of the Board of Directors. --Priority given to the states where additional resources will have the most immediate impact on the s -- state passing law that conforms to FEAP principles. d. Revenue from Email Marketing, Direct Mail, Telemarketing and Special Events expected to increase in Year Two as awareness, donor base, and repeat donor base expands. e. Initial expenditures on general counsulting, hardware, and software wil decline in Year One versus Year Two, 2. Estimated Startup Expenses (See Next Page) 3. Year One and Year Two Financial Statements (See Following Page)
© 2021 The Fair Elections Foundation
Estimated Startup Expenses
The Fair Elections Foundation
P ROJECTED E XPENSES F IRST 90 D AYS
E STIMATE ✓
Procurement of Documentation for incorporation within the State of Michigan to establish EIN & 501(C)3 designation with .IRS $ ..
0 ✓
Preparation of Business Plan
0 ✓ 0 ✓
Domain Registrations: F AIR E LECTIONS F OUNDATION .O RG ;.F AIR E LECTIONS F OUNDATION .C OM
Initial General Fund-Raising Assistance and Consulting Initial Broadcast and Print Media Consulting Initial General Email Marketing Consulting Initial Consulting on Special Events Effectiveness Initial Consulting on Public Relations and Publicity Strategy
15,000 4,000 10,000 5,000 5,000 100,000 50,000 25,000 15,000 25,000 12,000 65,000 1,500 50,000 10,000 20,000
Development of Web Presence for E-Marketing, Ecommerce, Social Media, and Search Optimization Creation and Production of Promotional Material and Imagery for Printed Materials, Advertising and Web Presence Initial Printing: Business Plan, Brief Printed Handout Material, Business Cards, Newsletter, etc.
Temporary Event Venues and Associated Costs for Events
Domain Hosting and Support Yearly Cost
Initial Board Meetings, Travel Reimbursements, Director Per Diems, Meeting and Meeting Room Costs.
Travel and Mileage for Initial Face-to-Face Fund Raising
Administration
Startup Payroll and Contract Labor
Rent, Utilities, & Other Occupancy Costs for Workspace as .Needed
Administrative IT and Communications
Office Supplies and Equipment
4,000
Postage, Shipping, Etc.
10,000 5,000
Accounting
Legal and Professional Fees Allowance 10,000 T OTAL E XPENSES F IRST 90 D AYS $ 441,500
© 2021 The Fair Elections Foundation
Financial Projections , Continued ... Year One and Year Two
The Fair Elections Foundation
INCOME
EXPENDITURES
Y EAR 1
Y EAR 2
Y EAR 1 Y EAR 2
Donations/Direct Mail
$500,000 600,000 100,000 150,000 5,750,000
$1,200,000 1,800,000
Marketing Software/Web Dev $350,000
$150,000 10,000 150,000 600,000 1,000,000
Donations/SocMediaEmailWeb Donations/Crowdfund Sites Donations Broadcast & Print Donations/Person to Person
Marketing Consulting Marketing Contractors
30,000 100,000 400,000 400,000
100,000 400,000
Web Advertising
4,500,000
Broadcast & Print Advertising Direct Mail Postage, Fees, etc.
Previous Donors
25,000 50,000 100,000 60,000
100,000 100,000 150,000 100,000
25,000 40,000 200,000 75,000 40,000 100,000 30,000
40,000 10,000 300,000 125,000 70,000 100,000 35,000
Unknown Referral Source Regular Membership Dues Merchandise Sales(Less COGS)
Fundraising Consultants/Contractors Event Venue Rentals &Expenses
Travel and Mileage
Other Income
4,000
10,000
Meals and Entertainment
T OTAL I NCOME B ALANCE S HEET
$7,339,000 $8,460,000 State Chair Expenses ($20,000 times 5)
Y EAR 1
Y EAR 2
Director Fees, Travel & Meeting Exp Admin Payroll & Contract Labor
ASSETS
450,000 550,000
Operating Cash on Hand $ 50,000 $
50,000
Occupancy Costs
40,000 100,000 30,000 20,000 20,000 50,000 20,000
60,000 30,000 40,000 40,000 25,000 75,000 20,000
Cash Reserve
964,000 30,000
1,006,000
Admin General & IT Equip/Software
Tech Hardware and Software Assets Cost Value/Mailing Email Lists
50,000 10,000
Office Supplies Postage/Shipping
5, 000
Total Assets 1,024,000 1,116,000
Accounting
LIABILITIES
Legal (Allowance) Other Expenses
Accounts Payable
50,000 10,000 20,000 80,000
50,000 10,000 25,000 85,000
Notes and Other Payables
Surplus Spent in Select Targeted States
3,855,000
3,684,000
Other Liabilities Total Liabilities
Surplus to Cash Reserve ( 964,000) ( 42,000) T OTAL E XPENDITURES 6,375,000 8,418,000
NET ASSETS
NET INCOME $ 964,000 $ 42,000
$ 944,000 $1,201,000
© 2021 The Fair Elections Foundation