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Marketing opportunities-HollandPharma-2022
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Marketing opportunities 2022
OVERVIEW MARKETING OPPORTUNITIES B2B & B2C
Trade magazine with high reading intensity*
ONLINE ADVERTISING page 4
PHARMACTUEEL page 3
BUSINESS TO BUSINESS
INFORMATION FAIR page 5
DIGITAL NEWSLETTER page 4
PRINTED MAILING page 4
DIGITAL NEWSLETTER page 8
NARROWCASTING page 8
PROMOTIONAL PAPER page 6
BUSINESS TO CONSUMER
GEZONDHEID+ MAGAZINE page 8
ONLINE ADVERTISING AND FACEBOOK page 7
GIVEAWAY WITH ORDER page 7
2
[ Business to business ]
[1] PharmActueel You reach all Holland Pharma’s and Varuvo’s ordering clients through this trade magazine. It entails a monthly edition with focus on special offers, product information, launches, sector and business information.
Reach/ targets: Therapists
Publication
11 times a year
± 10,000 ± 1,000 ± 1,000
Trade magazine with high reading intensity*
Size
48-56 pages
Retailers
Circulation
12,000
Pharmacies
Rates
Advertisement Format
Width x height in mm
1x
3x
6x
11x
1/1
210 x 297
€ 1,750 € 1,725 € 1,650 € 1,575
Frontpage inside: 20% additional charge Backpage inside: 10% additional charge Backcover: only after consultation
1/2 1/4
174 x 134 of 84 x 273 € 1,200 € 1,175 € 1,150 € 1,050
84 x 134
€ 700
€ 675
€ 625 € 575
Cover item with product Product picture and payoff + 75 words Coverstory* 2/1 spread: ± 1,000 words + product picture and/or atmospheric pictures Redactional item or product news Maximum 100 words + product picture
€ 825
€ 2,750 * Content to be discussed
€ 550
Event in calendar Event mention
€ 150 per mention
Theme page or promotions page Product picture, article number, price Separate package leaflet (max A4) Your product information attached
€ 125 per product
€ 2,750 + the actual postage costs incurred quotation on request
Promotions Your promotion mentioned on Hollandpharma.nl and/or varuvo.nl
Free
Aanleverspecificaties Sheet mirror
210 x 297 mm (3 mm bleed margin)
Type setting mirror 174 x 273 mm Advertentie
Delivery separate package leaflet 12,000 finalised copies to be delivered to: Senefelder Misset t.a.v. Coen Heveling O.v.v. PharmActueel Mercuriusstraat 35 7006 RK Doetinchem The Netherlands
Submitted in a high-resolution PDF file
Pictures / images
300 dpi - JPG/PDF file
Materials need to be submitted at the latest 5 weeks before edition via [email protected]. For any kind of communication, a fully completed promotion form needs to be submitted via [email protected]. In case of questions regarding the material delivery, feel free to contact Sabina Visser, T. +31 315 32 40 10.
Send previously a copy of the separate package leaflet to the purchasing department.
*Van Es Marketingservices marketing report Drogisterijen (Drugstores) 2018
[ Marketing opportunities 2022 ]
3
[ Business to business ]
[2] Order mailing Your mailing will be sent with every orders for a week.
The leaflet format has to be maximum A5 (folded). Before sending the materials, a draft of the mailing must be submitted to your contact person for approval.
Circulation
3.500
Format
max. A5 (folded)
Rates Format
Delivery The finalised mailing needs to be submitted 2 weeks before sending, with mention of the order mailing (name), week number, supplier.
Circulation
1x
6x
12x
A5 leaflet
3,500 copies € 1,175 € 1,125 € 1,050
[3] Online advertising Put your product every week under the spotlight via our promotion banner or news item on hollandpharma. nl and varuvo.nl with a link to the product or assortment page. Or advertise your promotion on our promotions page. Visitors Holland Pharma has an average of 26,000 visitors a week and Varuvo an average of 12,000 a week.
Delivery Materials need to be submitted at the latest 2 weeks before publication via [email protected]. File: 72 dpi - JPG/PNG/GIF
Rates per week per website *
Holland Pharma € 1,275
Varuvo € 1,075
Promobanner XL 820 x 260 px Promobanner 404 x 260 px News item header 404 x 100 px+ maximum 40 words Promotion banner on our promotions page 404 x 260 px
€ 650 € 625
€ 550 € 525
€ 275
€ 225
* From Monday to Sunday
The promobanners also appear on the Search page!
[4] Digital newsletter News? Inform quickly and easily our clients about new products, changes, promotions and important product information via the digital newsletter. We send once a week a digital newsletter as Holland Pharma as well as Varuvo. An item cannot be repeated several times after each other, each edition has to contain newsworthy items. Delivery Submit the image in a JPG/PNG file of 250 x 250 pixels (product picture) or 600 x 250 pixels (banner), 72 dpi. Materials need to be submitted at the latest 2 weeks before sending via [email protected].
Rates
Aanleveren Holland Pharma Varuvo
Short
max. 50 words with image max. 150 words with image
€ 225
€ 225
Long
€ 375
€ 375
Promotion Product picture & promotion form
€ 100
€ 100
Publication
Once a week
Targets
Holland Pharma: drugstores, organic shops, pharmacies. Varuvo: Therapists Holland Pharma: ± 1,000 Holland Pharma pharmacies: ± 800 Varuvo: ± 12,000
Circulation
[ Marketing opportunities 2022 ]
4
[ Business to business ]
[ 5] NEW! Information box Would you like to introduce your product directly to our clients?
Promote your (new) product by sending a free product or sample in the Information box. In the spring and autumn of 2022, we will send an Information box with products and product information to a large number of our clients. We take care of everything from packaging to shipping. The only thing you need to do, is deliver your products to us.
Number of
500 information boxes to Holland Pharma clients
boxes
500 information boxes to Varuvo clients
[6] Holland Pharma Information Fair - June 25 2022 On Saturday, June 25 2022 we will organise our Information Fair. We had to cancel our Anniversary Fair due to the measures regarding coronavirus. If the situation in 2022 is favorable, we would like to welcome you and our clients at our Information Fair. Delivery of Information box content Product or sample: 500 pieces per box Optional: A5 leaflet with product information Delivery of products in consultation with Holland Pharma marketing, because of the limited space in the box. Details about delivery and shipping dates will follow at a later date. Please note! The space in the Information box is limited. Make sure to book a space on time. € 1,- per reached client Target group Holland Pharma: Drugstores and organic shops Varuvo: Therapists Rates Holland Pharma € 500,- € 500,- Varuvo
The fair willl be open from 12pm to 7pm.
Send us an email with the >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10
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