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National Black MBA Strategic Articulation Map Draft - 12-3
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DRAFT FOR DISCUSSION PURPOSES ONLY
STRATEGIC ARTICULATION MAP nbmbaa.org
OUR PURPOSE
To LEAD THE CREATION of
WEALTH BUILDING
GROWTH
EDUCATIONAL
OPPORTUNITIES for those hi s tor ical l y under represented in L E A D E R S H I P throughout thei r career s as
PROFESSIONALS
ENTREPRENEURS
S T U D E N T S
DRAFT FOR DISCUSSION PURPOSES ONLY
VISION STATEMENT // What we want to see when we get there
Proposed:
Current:
Black business professionals connecting, collectively leading and thriving in corporate and entrepreneurial ecosystems for the enterprises that they own and work in. This vision of business with purpose, intention and impact brings to life our ancestors' wildest dreams.
Empowering visionaries intellectually and economically to create a world where diversity and inclusion are universal.
DIFFERENTIATORS // What we must do dierently
RELEVANCE • Value to Stakeholders • Understands & Meets Needs • Oerings - Products, Programs, & Services
REVENUE • Growth Opportunities • Diversied Sources • Sustainability
RELATIONSHIPS • Engaging, Enduring
• Seeks, Uses Input & Feedback • Responsive, Easy To Work With
THE 5R FRAMEWORK
m a t t
RESULTS • Metrics-Based • Impact / Desired Outcomes • Reliable, Repeatable & Scalable
REPUTATION • “Go-To” Authority/ Brand • Expert At/ Access To • Knowledgeable Thought Leader
OUR TRANSFORMATION APPROACH How we will drive change to aspiration
STRATEGIC PRIORITIES & CRITICAL INITIATIVES What Will Be Done & When
DESTINATION Vision Snapshots – By a Time Certain, Describe the Future
III. Transformational - Think Big
II. Substantial - Scale Fast
I. Incremental - Start Small
CURRENT REALITY What’s Happening Today
ORGANIZATIONAL CAPABILITIES What abilities must we have in order to do the work (People, Processes, Knowledge, Systems & Environment)
DRAFT FOR DISCUSSION PURPOSES ONLY
VISION SNAPSHOTS // When we want to see it
THINK BIG 2024
LEAD THE CREATION
EDUCATIONAL OPPORTUNITIES
WEALTH BUILDING OPPORTUNITIES
GROWTH OPPORTUNITIES
Widely recognized as the leader in creating opportunities for Black professionals
Champion and enabler of academic excellence, resiliency, and achievement made evident by degrees enabled (direct) and inuenced (indirect through partners)
Convene, inform and equip accelerators of Black Wealth
Black professional development authority, advisor, coach and navigator
HISTORICALLY UNDERREPRESENTED
LEADERSHIP
THROUGHOUT THEIR CAREERS
CORPORATE PROFESSIONALS
Corporate leadership and entrepreneurship landscape look like our country’s demographics
Our membership is viewed as the go-to source for exemplary black leaders
The most prolic and impactful career conference for black professionals in the world presented by experts on Black Career Mobility
Philanthropic member mindset towards NBMBAA
ENTREPRENEURS
STUDENTS
Highly Sought by youth and young adults for education sponsorship and support
Recognized as THE Black owned business growth resource
DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020
LEAD THE CREATION
EDUCATIONAL OPPORTUNITIES
WEALTH BUILDING OPPORTUNITIES
GROWTH OPPORTUNITIES
Referenced in major business publications
Actively tracking and growing academic achievement (degrees)
Complete understanding, thought leadership and expertise on Wealth building, inequities, disparities and their drivers (compensation, real estate, entrepreneurship, investments, etc)
Strengthened career and professional networks and talent pipelines
(domestic and international)
LEADERSHIP
THROUGHOUT THEIR CAREERS
CORPORATE PROFESSIONALS
HISTORICALLY UNDERREPRESENTED Partnering with other orgs to advance policy, practices
Exemplary Leadership Development provider for corporate partners
Epic 50th year celebration with high engagement members and corporate partners (create reserves for aggressive future investments)
• Stronger member engagement and testimonials • CRM updateable with ease (accurate info, reports easily accessed) - SYSTEM • Membership growth
ENTREPRENEURS
STUDENTS Campus based sessions for current students engaging students and business leaders in professional development
• Create and launch entrepreneurial conference (5 years) Entrepreneurs • (Start up --> Spin o) Ecosystem - THE platform for black businesses to connect and grow
SCALE FAST 2022
LEAD THE CREATION
EDUCATIONAL OPPORTUNITIES
WEALTH BUILDING OPPORTUNITIES • Relationships with VCs, PE rms and capital / investment banking rms • Competitive educational, training, wealth building and growth opportunities outside of conference
GROWTH OPPORTUNITIES
Thought leaders on business trends culturally relevant to our community
Signicantly increased funds available to support degrees and certications
Source for developmental relationships including mentoring, coaching and sponsoring
LEADERSHIP
THROUGHOUT THEIR CAREERS
CORPORATE PROFESSIONALS
HISTORICALLY UNDERREPRESENTED Equity, inclusion and diversity partner of choice for corporations with regard to black professionals ENTREPRENEURS • Innovation pipeline that creates more entrepreneurs, investment opportunities and social impact for partners and members • Black owned businesses grow exponentially
Black Leadership Development institution comparable to other notable oerings
NBMBAA enables members’ career trajectory through workshops, seminars, one-on-one / group coaching
• NBMBAA enables members through workshops, seminars, one/one coaching • More employable and qualied members, evidenced by new hires and job promotions
STUDENTS • Robust internship program • Black admittance in MBA programs soar
DRAFT FOR DISCUSSION PURPOSES ONLY
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
LEAD THE CREATION
Referenced in major business publications (domestic and international)
Thought leaders on business trends culturally relevant to our community
Widely recognized as the leader in creating opportunities for Black professionals, entrepreneurs, and students
What is our CURRENT STATE - 2019 • Not known by many AA students, entrepreneurs or professionals, membership growth is slow paced • Somewhat known as org that hosts the largest career expo for Black people • #1 MBA career fair, creating opportunities for all ethnicities, mainly internships • Today people who attend conference see potential. To others, we are unknown, or people feel we are best at the entry level. • The conference leads in the creation, but not so much outside of that • We are players but not the leaders; still in the explorer stage • Currently we are creating awareness of the lack of opportunities, but we could do a better job of creating the opportunities • We haven’t cracked into scale of business yet doing things more eciently • The conference leads in the creation, but not so much outside of that • We are players but not the leaders
What THINK BIG looks like • Revenue increased so that numerous programs are regional and year round • Member growth tripled from 14K • Preferred provider of professional development for Black professionals (Top Fortune 50+, Entry Sp/Ex) • Interview with Al Sharpton and NBMBAA leadership on what president’s focus should be for Blacks
CRITICAL INITIATIVES
2020 • Strengthen Public Relations placements to prole opportunities created across association and within chapters • Add New Opportunities Campaign to Social Media Strategy (Prole Members through chapters) • Re-Imagine BlackThink series for broader reach broader reach, more frequent, higher prole panelists / subject matter experts, pull it virtual into a broadcast series • Attendance exceeds 300 • 2 sessions in 2020, 3 sessions in 2022 and 4 in 2024 • Begin brand strategy work
2022 • Identify and build member and leadership thought leader prole through speaking, panels, personal branding support, etc. focused on building leadership and member thought leaders • Build membership opportunity exchange - Members share and are recognized (incentivized) for sharing career opportunities - Deployed and engaged through chapters • Develop advocacy, policy agenda and collaborate with relevant parties and organizations to implement • Commission and collaborate
2024 • Push and accelerate growth of Reputation and Brand through Brand Strategy
Headline Indicators • Number of Media
Placements regarding Opportunities Created (Educational, Wealth-Building and Professional Development) • Number of Requests for Appearance or inclusion in related organizations and events Planned for 2019-2020 • Fall Black Think, State of the Black Professional, Millennial Edition ($10K) • Spring 2020 Black Think: The Future of Work ($10K) • CBC 2020 participation and advocacy agenda
on relevant research that we will lead thought on through white papers
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
EDUCATIONAL OPPORTUNITIES
Actively tracking and growing academic achievement (degrees)
Signicantly increased funds available to support degrees and certications
Champion and enabler of academic excellence and achievement made evident by degrees enabled (direct) and inuenced (indirect through partners)
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Mediocre support for undergrad students • We enable over $1M in academic scholarships annually (money doesn’t come from NBMBAA, partner/funded through corporate partners) • We enable a small group of students with scholarships dollars in $1.7M • At current collegiate partner schools, we are seen as an enabler (scholarships). Unknown at most other HBCU schools or PWIs • Recognition currently is great at the MBA level but not so great at the undergrad level • We have a business Case Competition
• Black students are getting into schools, they are getting the support they need and they’re graduating • Scholarships from NBMBAA increased by 50% (is this enough?) • NBMBAA has 4 dierent endowed scholarship programs • NBMBAA opens 1st educational and leadership academy • # of Blacks increased by 25% in both undergrad and grad programs
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Number of Educational opportunities Created and Supported by NBMBAA programs, scholarships and partnership initiatives - Black student admittance - Academic performance - # of degrees • Growth of student members and chapters
• Complete / execute on existing studies of black business school students and develop, execute recommendations - Understanding Underrepresented Populations in the Business School Pipeline • Add or create scorecard to track pipeline including admittance, enrollment, degrees and certications • Pilot student chapters (e.g. University of Alabama) • Prole member business leaders by the schools they graduated and connect to current black business students • Heighten urgency and investment of HBCU and collegiate partnership programs
• Develop and implement education endowments with partnership strategy • Develop undergraduate / graduate student chapters at HBCUs and PWIs driven by NHQ with engagement by chapters - Migrate focus from Leaders of Tomorrow to Black Business School Students
• Link and leverage educational endowments to corporate partnership strategies to create more funds available for academic pursuits of black students
Planned for 2019-2020 • Academic Advisory Council 2019, Increasing Black student enrollment • Enriching collegiate partnership program • HBCU initiative
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
WEALTH BUILDING OPPORTUNITIES
Complete understanding, thought leadership and expertise on Wealth building, inequities, disparities and their drivers (compensation, real estate, entrepreneurship, investments, etc)
• Established relationships with VCs, PE rms and capital / investment banking • Competitive educational, training, wealth building and growth opportunities outside of conference
Convene, inform and equip accelerators of Black Wealth
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Nonexistent other than SCALE UP • Have a gap here
• NBMBAA has a $10M VC fund • 5 programs within the entrepreneurship channel and scale up prize at $250K • NBMBAA partners with major nancial institutions to aid in funding businesses • NBMBAA has supported and grown a cohort of entrepreneurs from SCALE UP to w/network of VC, PE • NBMBAA has provided access and opportunities for retail product or service placements with established businesses
• Assisted 3 entrepreneurs(winners) through SCALE UP • Only in the event space (SCALE UP pitch challenge) • Need more expertise in wealth creation and some outside of the box thinking. • Q: In terms of wealth building, we are not close to our goal • Don’t have the capital inuence yet still not moving the needle • I think we can denitely do more to oer real estate opportunities.
CRITICAL INITIATIVES
2020 • Inventory, evaluate and prioritize net worth resources and develop programs and campaign to get them to members • Develop compensation disparity task force and implement improvement recommendations through members • Pilot focused eort on select members to grow their net worth and implement ndings in future cohorts / scales (consider dierent member prole cohorts – eg, new professionals, entrepreneurs, experienced professionals) • Mobilize corporate and aliate partners and engage in developing focused initiatives and programs (for example, JP Morgan, Atlanta Wealth Building, etc.) • Expand and re-imagine Scale-Up as part of Entrepreneurial Institute (consider rebranding); leverage and convene chapters best entrepreneurial events and experiences. • Dene accelerators of black wealth • Pilot oering for students to move them from debt to wealth and then deploy more broadly
2022 • Create Venture Capital / Private
2024 • Create and
Headline Indicators • Wealth Building Opportunities - # of New Businesses - Members’ Compensation increased through programming • Member Average Net Worth Gain (per member reported) • % of Members as business owners
Execute Wealth Building Conference
Equity Engagement Initiative (consider for 2024) • Launch Wealth Building Symposiums focused on education and awareness with a bias for action oriented takeaways (start in chapters with vision of a national conference with similar strategy of career conference) • Develop member oering on housing and real estate development support for wealth building'
leveraging current career conference success
Planned for 2019-2020 • Empowering Entrepreneurs Initiative • Extending Expo in 2020 to include diversity suppliers • Wealth building sessions at conference 2020 ($12K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
GROWTH OPPORTUNITIES
Strengthened career and professional networks and talent pipelines
Source for developmental relationships including mentoring, coaching and sponsoring
Black professional development authority, advisor and navigator
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Only at conference for 2 days • Long track record on delivering at conference • Conference execution is good • Revived the institutes in conference at NHQ, some done within chapters year long • Black Think/webinar series • Not the authority currently. Need more discounts on certications other than CAPM/PMP Planned for 2019-2020 • Academic Advisory Council 2019, Increasing Black student enrollment • Enriching collegiate partnership program • HBCU initiative
• “Ivy League” MBA grads and undergrads are members of NBMBAA as Black MBA is viewed as much of a career accelerator as ivy leagues • Professional development series with 25 corporate partners sending their employees through the program • Major Fortune 500 companies waitlisted – enrolling employees in educational and leadership academy • “Expert” at diversity and inclusion and providing culturally relevant and sensitive PD for Blacks (revenue generator)
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Number of members promoted • New career opportunities (job oers)
• Develop member professional
• Develop and implement developmental relationships oering (mentors, coaches and sponsors) • Develop business model for member-to-member services • Develop business model for talent-member to corporate-partner services • Implement Promotion Readiness Coaching Circles
• Implement and oer black professional
development portal that captures Member, Role, Company, Career goal role for 1-, 3- and 5 year time horizons • Identify members in talent development space (career and business coaches, HR – Talent Development, HR – Talent Acquisitions); Capture
development series to companies delivered by members
Planned for 2019-2020 • Career Success Network platform to include learning tools and resources ($60K) • Leadership Institute ($60K)
interest in providing services for members
• HBCU Professional Development series • West Coast Forum planning session • Webinar series ($12K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
HISTORICALLY UNDERREPRESENTED
Partnering with other orgs to advance policy, practices
Equity, inclusion and diversity partner of choice for corporations with regard to black professionals
Black representation in our corporate leadership and entrepreneurship landscape looks like our country's demographics.
What is our CURRENT STATE - 2019
What THINK BIG looks like
• Small percentage of Blacks in corporate roles, C level even less • Gold key with 260 mentors to help build the C-suite pipeline • Primarily focus on entry/access • We are making progress and are recognized • A viable option for D&I at large corporations.
• 10 companies based on West Coast (because they seem to need the most guidance) utilize NBMBAA to implement sustainable diversity and inclusion • NBMBAA enters 2nd years of diversity and inclusion training and development certication for Fortune 100 • Key sponsors of NBMBAA have achieved 50% of their goal
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Number of members that are: - Entrepreneurs / business owners - corporate leadership • % of black professionals in corporate leadership
• Identify and engage diversity, inclusion and equity practitioners and partners • Develop thought leadership development program • Inventory diversity, equity and inclusion partners and engage in specic partnered programs
• Inventory and build equity, diversity and inclusion programs in companies and convene
• Host conference / summit of diversity, equity and inclusion professionals and ERGs to share best practices, thought leadership and leadership development
Planned for 2019-2020 • Revamping Gold Key Access program ($10K) • Leadership and Entrepreneurship Institute ($100K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
LEADERSHIP
Exemplary Leadership Development provider for corporate partners
Black Leadership Development institution comparable to other notable oerings
Our membership is viewed as the go-to source for exemplary black leaders from entry-level to executives.
What is our CURRENT STATE - 2019
What THINK BIG looks like
• If so, I don’t know it • Not today • Nothing/Zero • Some of • Lacking Leadership development outside conference • We’re in the very beginning stages
• Gold Key is a major source of revenue (over 25 companies are supported) • Highest percentage ever of NBMBAA members employed in Fortune 500 companies • Headhunters and talent scouts call us to source dean opportunities and CEO roles • Our members are regularly called upon to be on thought leadership panels, boards
CRITICAL INITIATIVES
2020
2022
2024
Headline Indicators • Increase in percentage of black leaders
• Re-imagine and grow Gold Key • Identify and engage diversity, inclusion and equity practitioners and partners • Develop thought leadership development program • Inventory diversity, equity and inclusion partners and engage in specic partnered programs
• Inventory and build equity, diversity and inclusion programs in companies and convene
• Host conference / summit of diversity, equity and inclusion professionals and ERGs to share best practices, thought leadership and leadership development
Planned for 2019-2020 • Revamping Gold Key Access program ($10K)
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
THROUGHOUT THEIR CAREERS
Epic 50th year celebration with high engagement members and corporate partners (create reserves for aggressive future investments)
NBMBAA® enables members’ career trajectory through workshops, seminars, one-on-one / group coaching
The most prolic and impactful career conference for black professionals in the world presented by experts on Black Career Mobility
What is our CURRENT STATE - 2019 • We have the number one career conference in the country • We have a pipeline, but it’s not equitable in it’s program delivery (how we shore up each area of the pipeline) • We’re not there as experts • Handful of sessions at conference, networking opportunities at a chapter level to assist in the process • Not the experts but have a great foundation for student leaders (LOT), gap above student level • Note: Add Progression and Mobility • Not currently the experts for career mobility; however, we could be with more relationship building among members intra and outer state • I'd say we are slightly behind the curve of taking advantage of marketing and promoting our 50th anniversary.
What THINK BIG looks like • Mid to Upper Level members stay engaged to vet their next roles and get prepared for success (increase members) • 4 NBMBAA® members are C suite of Fortune 100 companies • Mobility Pathways Tracking Model with time comparison. • NBMBAA® published in Fortune magazine, etc. (on keys to Black progression)
CRITICAL INITIATIVES
2020 • Reimagine career conference to grow attendance, optimize stakeholder experience and improve experience and engagement • Promotion Strategies - Homecoming Promotion Campaign leading up to 50th - Reclamation Strategies and Programming • Coalesce and curate black talent development and acquisition professional services and take them to corporate sponsorship markets • Develop black professional career mobility framework with mandates, points of view and thought leadership • Link chapter and NHQ career programming and activity by framing best practices, making them available to all and fusing the synergies of the work eorts • Celebrate and recognize founding date and founders' legacy • Recognize and honor key visionaries at conference (Impact Awards)
2022 • Annual career
2024 • NBMBAA
Headline Indicators • Number of attendees at conference • Number of partciipants in career programming
conference has virtual participation throughout the year with programming, webinars, career pathing • Participants attend in person once a year; they engage programming while growing members and registrants throughout • Build out NBMBAA talent development and acquisition professional services • Strengthen reputation as
presence and black talent partner in 80% of Fortune 500 companies
Planned for 2019-2020 • Webinar series and Career Success Network ($72K) • Revamping Gold Key Access program ($10K) • Expanding LOT programing elements on STE(a)M
black career mobility experts and thought leaders
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
Stronger member engagement and testimonials
CORPORATE PROFESSIONALS
• NBMBAA® enables members through
Philanthropic member mindset towards NBMBAA
workshops, seminars, one/one coaching • More employable and qualied members, evidenced by new hires and job promotions
CRM updateable with ease (accurate info, reports easily accessed) - SYSTEM
Membership growth
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We are known for this, what we do well • We do this really well at local chapter level • At chapter level and at conference • Known by members and conference attendees • National conference yes; otherwise no
• Annual member giving is over $250k • High prole members donate their time to speak at conferences • Strongest member growth and engagement due to training resources (programming within the association) • Active engagement of professionals beyond 7 years of experience
CRITICAL INITIATIVES
2020 • Capture member experiences, narratives and impact moments • Develop membership go-to-market and growth strategy • Develop member engagement strategy • Develop member brand ambassador program (ie employer recommended sponsors, brand ambassador programming, etc) • Pilot and launch ‘BlackTalk’ speaker development program • Improve return to members by increasing member readiness and benets (i.e. expand opportunities pipeline)
2022 • Develop member learning exchange platform with
2024 • Develop and implement
Headline Indicators • Number of professional members • Increased member satisfaction (net promoter score) Planned for 2019-2020 • Leadership and Entrepreneurship Institute ($100K) • Annual Giving Plan • HBCU Speaker Series • Member Communication Strategy • Conference Sessions ($100K) • West Coast Forum planning sessions and networking • Webinar series and Career Success Network ($72K)
member giving program to
webinars, virtual workshops and coaching partnerships that provide high-demand benets and credentials
encourage giving of their time, talent and invested funds
• Build strong
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
ENTREPRENEURS
Conduct Entrepreneurial Institute in the Regions
• Innovation pipeline that creates more entrepreneurs, investment opportunities and social impact for partners and members • Black owned businesses grow exponentially
Recognized as THE Black owned business growth resource
(Start up --> Spin o) Ecosystem - THE platform for black businesses to connect and grow
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We have only assisted a handful of start ups • At zero today but making strides w/Entrepreneur Institute • Not considered or known for this (as a growth resource) • Opportunity for growth here, need more planning to strengthen • Scale up pitch
• The Founders Pledge has provided gis back to NBMBAA® of $250K • Entrepreneur members provide gis back to NBMBAA® of $250K
CRITICAL INITIATIVES
2020 • Expand Regional ScaleUp Pitch Challenge events to include Entrepreneurial Institute oerings - Add additional cities - Add supplier diversity experience for entrepreneurs at conference • Focus Beyond Big Company Employment • Consider ways the NBMBAA® could play a greater role in the creation of black wealth and opportunity. • Advocate for entrepreneurship as a path to creating Black wealth and opportunity • Cultivate more relationships with venture capitalist and angel investors • Consider hiring a consultant to develop new programs, services, and products targeting entrepreneurs, VCs and angels • Consider hiring a consultant to develop new programs, services, and products for the big company space
2022 • Develop and launch
2024 • Launch media / publicist campaign to build business launch / growth engine campaign
Headline Indicators • Number of Entrepreneurs in Membership • Access, Opportunity and Impact Provided to Entrepreneurs • Number of Chapters Oering Entrepreneurial Institute Programming • Attendance at EI Regionals
entrepreneurial conference leveraging the current
conference strength and resources • Build capability as business launch / growth engine • Partnerships with corporate partners to give market access to our network of entrepreneurs
Planned for 2019-2020 • Empower Entrepreneurs Initiative • Engage Entrepreneurs Initiative (Pitch Challenge)
• SCALE UP
submissions grow 10x to 1,500
• Provide Access to Information • Oer Business Development Opportunities • Provide Access to Funding
FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
STUDENTS
Robust internship program within NBMBAA®
Highly sought by students and young adults for education sponsorship and support and viewed as completive advantage to being career ready
Campus based sessions for current students engaging students and business leaders in early-stage professional development
Black admittance in MBA programs soar
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We are sought in LOT but not at undergrad level. Also at the conference for young adult professionals • Starting collegiate partnership (academic advisory council help us dene the needs and gaps to build foundation) • When people know about us they consider us a source for this. Not widely known to be - opportunity • Sparsely known in the space. More so for high school than college • Decent exposure with LOT program • little exposure with undergrad programs
• NBMBAA® has brand recognition access top 50 MBA programs • PWI and HBCUs leverage NBMBAA® for training and development resources for students • Corporate partners, PWIs and HBCUs leverage NBMBAA® for training and early-stage development resources for students • Entry level development program for prep before employment and post (paid by employer)
CRITICAL INITIATIVES
2020 • Implement Student Membership Growth Strategies • Target Prole: Black Business Students • Where to Find Them: - Business Schools (HBCU’s and PWIs) - Former Black MBA Association Members - Campus Black Student Associations (Current Students and Alum) • Grow participation in case competition • Prospecting: - Grow participation in case competition including sponsored teams - Homecoming Promotion Campaign leading up to 50th • Provide Mentorships, Scholarships, Internships, and Other Work Experience • Teach Brand Control • Provide Access to Admissions Assistance and Financial Support
2022 • Help prospective black business school students • Identify organizations that have similar missions for partnering • eg. Get In BottomLine - Get In, Graduate and Go Far - College Access and Success, INROADS, YearUp)
2024
Headline Indicators • Number of Student Members • % Growth in Student Members • Net Promoter Score • Number of Placements of NBMBAA® members in internships and full-time positions
• Establish
scholarship endowment strategy and
engage partners
Planned for 2019-2020 • NHQ Internship Program • LOT Program/Summit ($150K) • Enhancing collegiate partnership program • HBCU Initiative
STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
LET’S GROW REVENUE AND INNOVATION
Develop and implement an innovative and transformational growth plan for the organization. Identify new revenue models and diversify funding sources. Reinforce the value proposition of the organization to all stakeholders.
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• Clearly articulated value propositions with ‘start-up’ mentality • Eective enrollment process that provides valuable member >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21
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