success stories - brand

success stories - brand

BRAND SUCCESS STORY

Award winning drinks brand

Kolibri Drinks

The brief In this era of healthy living and growing customer personalisation, Kolibri – an ambitious new start-up - approached Accord with a vision - to launch the world’s first tailored soft drink. With three exquisite flavours already in production, they were looking to develop a brand name, personality and proposition. The approach Working closely with the founders, we explored several creative avenues, taking into account the product’s quality ingredients, natural botanical flavours and true focus on customisation. The biggest inspiration, however, came from the core USP of the product: the Agave Nectar in the bottle’s cap that allows consumers to sweeten the product to their individual taste by adding drops.

With this front of mind, our research began, and we discovered that hummingbirds have specialised beaks that allow them to obtain nectar from flowers - a perfect fusion of nature and evolution. Hence, the hummingbird provided our branding inspiration. After researching naming conventions, we learnt that ‘Kolibri’ means hummingbird in over 30 languages and in many cultures represents freedom and joy. This unique, language-neutral brand name was the perfect fit for a drink that exemplifies personal choice and individual creation. From there, we developed a series of custom illustrations - with these designs being used across the logo, website, brand guidelines, product packaging, stationery and point of sale.

Brand guidelines

Magazine advert

CGI video

Transactional website

Instagram stories

Point-of-sale

Kolibri was launched in the summer of 2018 and thanks to Accord’s creativity, the brand has become the UK’s most talked about, most awarded drink innovation of 2019.

BEST PACKAGING DESIGN 2019 WINNER

BEST PREMIUM DRINKS 2019 WINNER

BEST ARTISAN DRINK 2019 WINNER

BEST GLASS PACK OF THE YEAR WINNER

Kamilla Sitwell Co-founder, Kolibri Drinks

BEST PREMIUM ADULT DRINK FINALIST

BEST BEVERAGE CONCEPT FINALIST

BEST BRAND & BUSINESS 2019 FINALIST

BRANDING PROJECT OF THE YEAR FINALIST

BEST NEW CONCEPT HIGHLY COMMENDED

BEST CAP DESIGN 2019 WINNER

MOST INNOVATIVE NON-ALCOHOLIC DRINK OF 2019 WINNER

BEST BOTTLE DESIGN FINALIST

Marketing brilliantly joined-up