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BRAND SUCCESS STORY
Award winning drinks brand
Kolibri Drinks
The brief In this era of healthy living and growing customer personalisation, Kolibri – an ambitious new start-up - approached Accord with a vision - to launch the world’s first tailored soft drink. With three exquisite flavours already in production, they were looking to develop a brand name, personality and proposition. The approach Working closely with the founders, we explored several creative avenues, taking into account the product’s quality ingredients, natural botanical flavours and true focus on customisation. The biggest inspiration, however, came from the core USP of the product: the Agave Nectar in the bottle’s cap that allows consumers to sweeten the product to their individual taste by adding drops.
With this front of mind, our research began, and we discovered that hummingbirds have specialised beaks that allow them to obtain nectar from flowers - a perfect fusion of nature and evolution. Hence, the hummingbird provided our branding inspiration. After researching naming conventions, we learnt that ‘Kolibri’ means hummingbird in over 30 languages and in many cultures represents freedom and joy. This unique, language-neutral brand name was the perfect fit for a drink that exemplifies personal choice and individual creation. From there, we developed a series of custom illustrations - with these designs being used across the logo, website, brand guidelines, product packaging, stationery and point of sale.
Brand guidelines
Magazine advert
CGI video
Transactional website
Instagram stories
Point-of-sale
Kolibri was launched in the summer of 2018 and thanks to Accord’s creativity, the brand has become the UK’s most talked about, most awarded drink innovation of 2019.
BEST PACKAGING DESIGN 2019 WINNER
BEST PREMIUM DRINKS 2019 WINNER
BEST ARTISAN DRINK 2019 WINNER
BEST GLASS PACK OF THE YEAR WINNER
Kamilla Sitwell Co-founder, Kolibri Drinks
BEST PREMIUM ADULT DRINK FINALIST
BEST BEVERAGE CONCEPT FINALIST
BEST BRAND & BUSINESS 2019 FINALIST
BRANDING PROJECT OF THE YEAR FINALIST
BEST NEW CONCEPT HIGHLY COMMENDED
BEST CAP DESIGN 2019 WINNER
MOST INNOVATIVE NON-ALCOHOLIC DRINK OF 2019 WINNER
BEST BOTTLE DESIGN FINALIST
Marketing brilliantly joined-up