The Newsletter Pro - June 2020

The Newsletter Pro - June 2020

208.297.5700 JUNE

www.thenewsletterpro.com 2020

INSIDE THIS ISSUE:

PAGE 4

Book Review: Step Up Your Decision-Making With ‘Game- Time Decision Making’ Are You Ready to Learn From Your Successes — and Failures? Keep Communication Open on All Sides What Social Media Marketers Should Learn From Gymshark How PhoneSoap Promotes Health and Peace of Mind

THE BEST WAY TO BUILD RELATIONSHIPS WITH CUSTOMERS AND PROSPECTS

PAGE 6

PAGE 7

PAGE 8

What does “change and adjust” mean? Also, how can it bring equal opportunity for you? And what will be a major cause of business failures? CHANGE AND ADJUST! I recently sat down with a pen and paper and just brainstormed what I would do differently if I could. This exercise was literally a brain dump of things I would change about The Newsletter Pro, given the ability to make any change I wanted. Of course, many of the ideas aren’t possible, practical, or even

good, but a few were gems and will have a massive positive impact on sales and profits in 2020.

Good news! It appears the end of the world has been postponed. What now?

My next exercise was looking at all of our systems and processes — especially those that seemed to be sacred cows. What systems and processes needed to be updated or changed? Which systems and processes simply needed to be done away with? I also looked at our product offering, lead generation, and even our sales process. What needed to be improved? What wasn’t working? What was working but could be working better with some adjustments? I went through all of this and would strongly suggest you do as well. Even if you’re in a business with many other competitors that you may think can’t change or be different … that is no longer true. People are expecting change; people are more accepting of change now, and if the change is good for you and for them, then why not? How do you know what to change and adjust? A few weeks ago, one of my sons was complaining about a critical thinking assignment from his school. Continued on Page 2 ...

I’ve talked to dozens of my entrepreneur friends — some running companies worth hundreds of millions of dollars but most running multimillion- dollar companies — and the consensus is that tough economic times are ahead. Now that can seem like horrible news, but for those of us who can change and adjust, it can mean major opportunity. Of course, that begs the question:

“SOMETIMES TAKING A STEP BACK ISN’T A BAD THING. TO BE FAIR, A PANDEMIC ISN’T THE STEP BACK I WOULD HAVE ASKED FOR.”

1

www.thenewsletterpro.com

BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.

208.297.5700

... CONTINUED FROM COVER

dot-com crash of 1999, but a pandemic is what we all got, so I’ll play the hand dealt to me.

others won’t and a few reasons they will fail — even ones that, before all of this, appeared to be having major success. Far too many businesses are really houses of cards. They look cool and big, and can even be flashy, but they can be knocked down with ease. Some of the following are telltale signs of a business without a stable foundation: single sources of leads into the business (e.g., Facebook marketing only); little or no marketing; few systems and processes; massive cash outflow; horrible gross margins; no focus on customer service, relationships, communication, etc.; poor sales follow-up; massive churn; word of mouth as a primary marketing strategy; no, or very limited, customer >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9

www.thenewsletterpro.com

Made with FlippingBook Ebook Creator