Tree Service Digital - January 2022

Tree Service Digital - January 2022

January 2022

Tree Hugger HERALD

770-637-3707 | TreeServiceDigital.com

2022: The Year of Refinement

Homing in on Business Goals This Year

The new year is here, and it’s time to look back at 2021 and even years prior to determine what has and hasn’t worked and how to capitalize on that moving forward in 2022. I’m not talking about setting resolutions that may fizzle out come February, as many do. Instead, I’m referring to concrete, measurable goals to best set your tree service business up for success. Here at Tree Service Digital, our goal is to help 100 tree service contractors double or triple their revenue within the next 12 months. It’s a lofty goal, but as we stand right now, we are halfway there. We have mapped out and planned to achieve this by adding more account managers for each of our clients, strategically running ad campaigns to generate more tree service companies who are looking for help and assistance, and carving out a marketing budget to ensure we are effectively communicating our message to prospective clients. The overarching goal is to reach those who are in need of our assistance to grow their business and connect with them. Do you have any goals for your tree service company? Maybe you’re working diligently toward adding a second or third crew to your business or aspiring to generate $500,000 or $1 million in gross revenue in the new year. Possibly, you hope to improve your client relationships or team morale. Maybe you’d just like to add some innovation to your business plan. No matter what you would like to achieve, planning is necessary to put the goals in place that are sure to set you up for success. The absolute best place to start is by writing down monthly, quarterly, and annual goals. Getting them down on paper keeps them measurable to hold you accountable. This way, you can track your progress along the way, documenting achievements and setbacks and using both your successes and failures as fuel to continue moving forward.

Every year, I put together an internet marketing plan for tree services. I will be hosting a webinar in December with a replay available in January. In this informative webinar, I go over a few of the many possible goals you may have for your business, how to set them, and how to look back at and evaluate your numbers to best determine how many leads or appointments are necessary to reach your goals. This 2022 internet planning webinar can be located on the Tree Service Digital YouTube Channel or on the podcast on our website, available at TreeServiceDigital.com/podcast . You are sure to find value in the many tips and strategies that align with your 2022 goal-setting to best benefit your tree service company. As we cruise into 2022, I wish you, your family, and your tree service business a very happy, healthy, and profitable new year! Together, success is right around the corner.

–Wesley Smith

TreeServiceDigital.com

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Stop Losing Clients Today! R etention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing

6 Ways to Rethink Your Retention Marketing

one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%.

Make personalization possible. In order to retain customers, you must build quality relationships with them. This starts with knowing who they are, what they need, and how they interact with your company and your marketing. To figure out those key points, you should gather and interpret a lot of >Page 1 Page 2 Page 3 Page 4

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