TZ Medical - February 2020

TZ Medical - February 2020

THE TIMES

FEBRUARY 2020

HOW STRONG PARTNERSHIPS DRIVE OUR COMPANY FORWARD A MARRIAGE OF MINDS ARC EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. ARC EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. ARC EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. 17750 SW Upper Boones Ferry Rd., Ste. 150, Portland, OR 97224 | TZMedical.com | 800-944-0187 PROCEDURE LIGHTING ARC

SECONDARY LOGOS/ CATEGORY LOGOS

SECONDARY LOGOS/ CATEGORY LOGOS

HEMOSTASIS

SECONDARY LOGOS/ CATEGORY LOGOS

HEMOSTASIS

HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS

ELECTROPHYSIOLOGY HEMOSTASIS SECONDARY LOGOS/ CATEGORY LOGOS

Valentine’s Day is just around the corner, and romance is in the air. Every February feels like floating through a sea of candy hearts, jewelry ads, and happy couples, but here at TZ Medical, we’re celebrating a different kind of partnership this month: the many “marriages” we’ve forged with our inventors. It’s not an exaggeration to say that partnerships both steer and fuel our company. Without the numerous nurses, physicians, technologists, and other inventors we work with nationwide, we wouldn’t be able to make the game-changing innovations we have in the medical field in general, and the cath lab in particular. Some of these partnerships date back decades, and they’re built on the same bedrock as conventional marriages: iron-clad trust, mutual support, and complementary strengths. A perfect example of this is our partnership with Dr. Greg Gordon of United Vascular in Omaha, Nebraska. For the past two years, our team has worked side by side with Greg to bring his product, the revolutionary StandTall, to market. Greg brought his brilliant idea to the table when he met Trent and the rest of our team at a trade show, and we brought our nationwide reach. “I’m an interventional radiologist, and I started my own medical device company six or seven-years ago,” Greg explains, “but when I had worked through the process and finally got my product out for commercialization, I realized that I had no distribution means.” That’s where we came in. Our team of experts introduced the StandTall to cath labs nationwide, showing them the benefits of using its intuitively designed external vascular sheath extender to redirect workflow to the right during left radial procedures. We offered Greg and United Vascular open lines of support and communication throughout the process. TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas ROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedical Sparkedbyyour ideas ARC PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedic l Sparkedbyyour ideas ARC PROCEDURE LIGHTING PATIENT POSITIONING WORKPLACE SAFETY RADIATION PROTECTION TZMedic l Sparkedbyyour ideas TZMedical Sparkedbyyour ideas TZMedical Sparkedbyyour ideas “The partnership has been fantastic, to the point that TZ is our exclusive distributor now. We’ll probably do a second product with them as well, and I can see future cooperation with them on a third, fourth, and fifth product that bring together the spark of our ideas and their execution,” Greg says. He ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include t e TZ Blue color or o e of the tint color variations. (see page 17 for details on these colors.) Th background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The backgr und s ould not be too distracting if there is large amount f text. Ke p the backgrounds simple and professional. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ lett rs incorporated in the prim ry coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has been specifically developed to allow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. EXCLUSION AREA An exclusion area has be n specifically developed to llow maximum clarity and legibility of the logo. The image below represents the exclusion area required around any application of the pri- mary logo. No type or graphic elements should intrude in this space. This area is measure by the capital width of the TZ letters incorporated in the primary coin logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 i . wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter f r the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. TZMedical Sparkedbyyour ideas

DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS

MINIMUM SIZE The logo should meet th minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet he minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should m et the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. diameter for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. MINIMUM SIZE The logo should meet the minimum size requirement of 3/8 in. wide for the logo with the tagline and 0.15 in. di met r for the logo without the tagline (the ‘coin’). When required in smaller sizes, use black (Positive) or White (reversed) versions of the logo. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include th TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Bl e color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Acceptable background images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional. ACCEPTABLE BACKGROUNDS Accept ble backgrou d images depend on how they are used. A good background will include the TZ Blue color or one of the tint color variations. (see page 17 for details on these colors.) The background should not be too distracting if there is a large amount of text. Keep the backgrounds simple and professional.

ELECTROPHYSIOLOGY

DEFIBRILLATION ELECTROPHYSIOLOGY HEMOSTASIS

NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY

NEUROSURGICAL DEFIBRILLATION ELECTROPHYSIOLOGY

DEFIBRILLATION

CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION

CARDIAC MONITORS NEUROSURGICAL DEFIBRILLATION

COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL

NEUROSURGICAL

also spoke about running a company, “You want to control as much as you can and be involved in as much as you can, but at the end of the day, I’m good at certain things, and they’re good at certain things. We try to work with the best, and TZ makes us a bit better.” As beneficial as the partnership is for both sides, it couldn’t function without trust. We work to build that trust with our inventors from day one, assuring them that we’re as passionate about their ideas as they are and being transparent about our process in getting them to market. Describing his “first date” with Trent, John, and the rest of our team over coffee, Greg says, “It was very open-ended, a ‘getting to know you’ kind of discussion … It was very impressive in that TZ had the capacity to do a lot bigger things than we could, but they were still small enough for one- on-one communication. I liked that there wasn’t a lot of red tape. They were straightforward, and there were no games. We struck up a conversation, and the rest followed!” This month, in the spirit of the holiday, we’re reflecting on how grateful we are to have partners like Greg. Without the bright sparks they pass on to us, we wouldn’t be able to make the kind of difference we can in the cath lab today. So thank you, Greg, for helping us make the lives of patients and physicians easier — and happy Valentine’s Day to all of our partners!

COMFORT ZONE CARDIAC MONITORS NEUROSURGICAL

COMFORT ZONE CARDIAC MONITORS

COMFORT ZONE CARDIAC MONITORS

CARDIAC MONITORS

COMFORT ZONE

COMFORT ZONE

COMFORT ZONE OGOS/ CATEGORY LOG S

OGOS/ CATEGORY LOGOS

ARC

MOSTASIS

OGOS/ CATEGORY LOGOS

ARC

MOSTASIS

OGOS/ CATEGORY LOGOS

ARC

ARC

ECTROPHYSIOLOGY MOSTASIS OGOS/ CATEGORY LOGOS

PROCEDURE LIGHTING

ARC

MOSTASIS

PROCEDURE LIGHTING

ECTROPHYSIOLOGY

ARC

FIBRILLATION ECTROPHYSIOLOGY MOSTASIS

PATIENT POSITIONING PROCEDURE LIGHTING

PROCEDURE LIGHTING

PATIENT POSITIONING PROCEDURE LIGHTING

FIBRILLATION ECTROPHYSIOLOGY

WORKPLACE SAFETY PATIENT POSITIONING PROCEDURE LIGHTING

UROSURGICAL FIBRILLATION ECTROPHYSIOLOGY

WORKPLACE SAFETY PATIENT POSITIONING

UROSURGICAL FIBRILLATION

PATIENT POSITIONING

RADIATION PROTECTION WORKPLACE SAFETY PATIENT POSITIONING

RDIAC MONITORS UROSURGICAL FIBRILLATION

RADIATION PROTECTION WORKPLACE SAFETY

RDIAC MONITORS UROSURGICAL

RADIATION PROTECTION WORKPLACE SAFETY

MFORT ZONE RDIAC MONITORS UROSURGICAL

WORKPLACE SAFETY

MFORT ZONE RDIAC MONITORS

RADIATION PROTECTION

MFORT ZONE RDIAC MONITORS

RADIATION PROTECTION

MFORT ZONE

RADIATION PROTECTION

–The TZ Medical Team

MFORT ZONE

800-944-0187 | 1

YOUR TRANSRADIAL ACCESS UPDATE WHAT’S NEW IN THE CATH LAB?

Transradial access (TRA) for the purpose of cardiac angiography and percutaneous cardiac intervention (PCI) has become an accepted approach within the United States and throughout the world. One of the first published accounts of TRA was in 1989 by Lucien Campeau of the Montreal Heart Institute. In a study of 100 patients, Campeau reported that TRA was safer than percutaneous access of the brachial artery with an 88% success rate. In 1992, KIiemenjj reported the first successful coronary stent placed via the TRA approach. While the TRA approach demonstrated an effective and safe alternative to the traditional transfemoral approach (TFA), this technique struggled to gain the same level of physician acceptance within the United States as it enjoyed in the rest of the world. Between 2004 and 2007, only 1.32% of all PCIs in the U.S. were performed using the TRA approach, compared to 10% worldwide and an even higher rate in Canada. The TRA approach continued to gain acceptance, and between 2008 and 2011, it grew to an estimated 27% within the U.S. and over 70% worldwide. A recent survey of cath lab leadership within the Pacific Northwest indicated well over 75% of those surveyed were performing TRA in their cath labs. Clearly, the TRA approach is growing in acceptance, and all indications are that this approach will become a future standard. Today, there is an abundance of >Page 1 Page 2 Page 3 Page 4

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