UNC's Understanding the Business of Healthcare

UNC's Understanding the Business of Healthcare

UNDERSTANDING the BUSINESS of HEALTHCARE

[email protected]

1-800-UNC-EXEC

ExecDev.unc.edu

UNDERSTANDING the BUSINESS of HEALTHCARE

The U.S. healthcare system is complex with multiple players, unprecedented scientific innovation, continued growth, and dynamic change. Understanding the Business of Healthcare brings leaders together from across the industry to break down barriers and communicate the challenges that different parties face, so that leaders can identify new ways forward. Faculty from the UNC Kenan-Flagler Business School and the UNC Health Sciences Schools will guide participants through a journey of the healthcare value chain including patients, providers, payers, manufacturers, and policy makers. You will leave with a deeper understanding of all components of the healthcare ecosystem and be better equipped to innovate across the industry.

TARGET AUDIENCE Mid-to senior-level leaders that need a broad

PROGRAM FEE: $6,000 (includes accommodations and meals)

understanding of the U.S. healthcare system. Includes existing healthcare professionals who want to accelerate their understanding of the business of healthcare, as well as new entrants to the healthcare industry.

DATES: To be announced

LOCATION: Rizzo Center, Chapel Hill, NC

MORE INFORMATION: uncexecdev.com/UBOH

THE FACILITY Understanding the Business of Healthcare will take place at the Rizzo Center in Chapel Hill, North Carolina. Our premier meeting and conference facilities are designed to provide an ideal environment for learning without distractions. They are fully equipped with the latest presentation and instructional technologies. Our 183 on-site guest rooms and suites are elegant and accommodating. Select suites are open to guests in the historic DuBose House across the courtyard, which wraps modern amenities in a stately, historic ambiance. The Rizzo Center features an outdoor infinity lap pool and a 2,000-square-foot, state-of-the-art fitness center.

UNC EXECUTIVE DEVELOPMENT | EXECDEV.UNC. EDU DOUGLAS SHACKELFORD Dean of UNC Kenan-Flagler Business School “ The Business of U.S. Healthcare is dynamic, and its success is critical to the health of the nation’s economy. In response, UNC’s Kenan-Flagler Business School has established the Center for the Business of Health, bringing together experts from schools across UNC. The new program ‘Understanding the Business of Healthcare’ has been developed to help prepare business leaders for the future challenges in healthcare.

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PURPOSE 1. Enhance existing healthcare leaders’ understanding of the dynamics and business issues at play in the U.S. healthcare system across the value chain 2. Provide knowledge and skills that will accelerate the development of healthcare leaders as they aspire to positions that can truly transform healthcare in the U.S. 3. Facilitate the onboarding of leaders who are new to the U.S. healthcare industry OUTCOMES • Healthcare leaders will be able to work more effectively with other participants in the value chain • Healthcare leaders who aspire to lead at the next level will accelerate their readiness for promotion • Healthcare leaders in corporate functions such as finance, human resources, legal, and corporate strategy will work more effectively across functions, demonstrate greater business acumen, and accelerate their readiness to switch to a business role • Innovators will be able to search for and synthesize ideas from across their enterprise to develop new processes, products, and business models • New entrants to the healthcare industry will accelerate their performance in the new industry in which they are operating

As the complexity, cost, and rate of change of healthcare continues to increase, the need to prepare our leaders to face these challenges has never been greater. ‘Understanding the Business of Healthcare’ is designed with this purpose in mind. What makes this program so valuable is that it incorporates multiple sectors of the industry and creates an atmosphere in which executives learn from each other in a structured format.

GlaxoSmithKline “

JACK BAILEY President, U.S. Pharmaceuticals

UNC EXECUTIVE DEVELOPMENT | EXECDEV.UNC. EDU

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UNDERSTANDING the BUSINESS of HEALTHCARE

DAY 1

DAY 2

DAY 3

MORNING: KICKOFF

MORNING: PATIENTS AND FINANCIALS

MORNING: PHARMA & DEVICE

Challenges of U.S. Healthcare and Medicare-for-All Challenge Bradley Staats Professor of Operations, Faculty Director of the Center for the Business of Health, and Associate Dean of MBA Programs at UNC Kenan-Flagler Business School and Markus Saba Professor of the Practice of Marketing and Executive Director of the Center for the Business of Health at UNC Kenan-Flagler Business School

Pharmaceuticals Markus Saba

Healthcare Financial Management Eva Labro Professor of Accounting and Michael W. Haley Distinguished Scholar at UNC Kenan-Flagler Business School ___ Taking a Patient Perspective (Case Study) Paul Matherne Dammann Professor of Pediatrics, Interim CMO UVA Health, Adjunct Faculty at Darden School of Business

Professor of the Practice of Marketing and Executive Director of the Center for the Business of Health at UNC Kenan-Flagler Business School

Lunch Includes Academic Panel Discussion with Leaders from Across the UNC Healthcare System

Lunch

Lunch

AFTERNOON: PROVIDERS

AFTERNOON: PAYERS

AFTERNOON: THE FUTURE

Insurance Brian Caveney Enterprise-Wide Chief Medical Officer, LabCorp with Guest Speaker Brad Wilson CEO Emeritus, BlueCross BlueShield

Medicare-for-All Project Report Outs Bradley Staats Professor of Operations, Faculty Director of the Center for the Business of Health, and Associate Dean of MBA Programs at UNC Kenan-Flagler Business School and Markus Saba Professor of the Practice of Marketing and Executive Director of the Center for the Business of Health at UNC Kenan-Flagler Business School

Care Delivery Vinayak Deshpande Professor and Area Chair of Operations at UNC Kenan-Flagler Business School with Guest Speaker Brian Goldstein Professor, Division of General Medicine and Clinical Epidemiology at UNC School of Medicine and Tour of UNC Hospitals

EVENING

EVENING

Group Dinner

The Patient Perspective

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