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Accord Marketing - Here to support you
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CEO Shelbyville 1116 North Main Street Shelbyville, TN 37160 Phone: (931) 684-0027 Fax: (931) 684-01
Accord creds
Accord creds BRILLIANTLY JOINED-UP MARKETING 2 | W E L C O M E T O A C C O R
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accord-creds21 BRILLIANTLY JOINED-UP MARKETING 2 | W E L C O M E T O A C C O R
Accord - Travelbag RFP
LICENSING 48 MEDIA PRICING 49 COMMERCIAL TERMS 50 4 | S T R A T E G I C P L A
Here to support you
Together we can make a difference
Awarm welcome
120 staff London | North | West
Brilliantly joined-up marketing
We are an award-winning marketing agency that specialise in the charity and not-for-profit sector.
We’re passionate about what we do and the amazing causes we work for.
Our portfolio of services provides clients with innovative, targeted and creative campaigns that raise brand awareness, secure donations, attract new support and give people the tools and motivation to get involved. We can provide as much or as little support as you need. From individual giving strategies to a one-off campaign, social media to event initiatives, we help you achieve great results.
EST. 1988
Our values
Trust
Passion
We take pride in our professional approach, friendly demeanour and determination to deliver an outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other.
We are dedicated to building strong, long- lasting and successful business relationships. This spurs us to go above and beyond.
This is the basis for everything we do and the prerequisite for our success. It’s about being adaptable, considerate, open and honest.
Openness
Collaboration
By being passionate, driving collaboration, taking responsibility and being open-minded, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish. Sally Winfield, CEO
We are transparent and accountable, with a commitment to energise, engage and inspire. We value innovative ideas and fresh thinking.
Encourages a culture of curiosity, drives innovation, inspires a sense of community and increases productivity.
Case study : Pay Per Click (PPC)
Charities Aid Foundation
We created both search and dynamic search campaigns for each service, with ad groups built to promote key features. This strategy allowed us to develop service keyword targeting, ad copy and conversions. The revised structure allows us to report and optimise at a granular level and deliver insights across every service offering.
Brief
70% increase in click-through-rate
CAF is a charity, bank and champion for better giving. For over 90 years, they’ve been helping donors, companies and charities make a bigger impact through a variety of support services. Looking to take full advantage of the Google Grants programme, CAF tasked Accord with restructuring their PPC Grants account. The objective was simple: to generate quality search traffic for each service they provide.
38% reduction in cost-per-click
Approach Prior to working with Accord, CAF structured their Grants account by department, with campaigns housing multiple services in different ad groups. Our PPC strategists analysed each service and its corresponding search behaviour, and instead created bespoke campaigns at each product level.
33% improvement in cost-per-conversion
Experienced, flexible and energetic, clients come to us for ideas, service and results. Most consider us true extensions of their team, working closely with us to develop and implement every stage of their fundraising strategies and marketing plans Our brilliantly joined-up approach
Your performance
To stay competitive, brands must engage potential advocates in conversation, make them curious, and connect with them in the right places, at the right times. Before we even put pen to paper, we first gain an understanding of your key objectives and identify exactly what needs to be done to get people loving, donating, sharing, calling and clicking more often!
Everything we do is brilliantly joined-up.
Our marketing services work together, helping you stay connected with your audience at every touchpoint.
Portfolio of services
Planning & insights
Photography
Media buying
PPC
Programmatic
SEO
Branding
Content
CRO
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www.accordmarketing.com
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