Accord Marketing - Here to support you

Accord Marketing - Here to support you

Here to support you

Together we can make a difference

Awarm welcome

120 staff London | North | West

Brilliantly joined-up marketing

We are an award-winning marketing agency that specialise in the charity and not-for-profit sector.

We’re passionate about what we do and the amazing causes we work for.

Our portfolio of services provides clients with innovative, targeted and creative campaigns that raise brand awareness, secure donations, attract new support and give people the tools and motivation to get involved. We can provide as much or as little support as you need. From individual giving strategies to a one-off campaign, social media to event initiatives, we help you achieve great results.

EST. 1988

Our values

Trust

Passion

We take pride in our professional approach, friendly demeanour and determination to deliver an outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other.

We are dedicated to building strong, long- lasting and successful business relationships. This spurs us to go above and beyond.

This is the basis for everything we do and the prerequisite for our success. It’s about being adaptable, considerate, open and honest.

Openness

Collaboration

By being passionate, driving collaboration, taking responsibility and being open-minded, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish. Sally Winfield, CEO

We are transparent and accountable, with a commitment to energise, engage and inspire. We value innovative ideas and fresh thinking. 

Encourages a culture of curiosity, drives innovation, inspires a sense of community and increases productivity.

Case study : Pay Per Click (PPC)

Charities Aid Foundation

We created both search and dynamic search campaigns for each service, with ad groups built to promote key features. This strategy allowed us to develop service keyword targeting, ad copy and conversions. The revised structure allows us to report and optimise at a granular level and deliver insights across every service offering.

Brief

70% increase in click-through-rate

CAF is a charity, bank and champion for better giving. For over 90 years, they’ve been helping donors, companies and charities make a bigger impact through a variety of support services. Looking to take full advantage of the Google Grants programme, CAF tasked Accord with restructuring their PPC Grants account. The objective was simple: to generate quality search traffic for each service they provide.

38% reduction in cost-per-click

Approach Prior to working with Accord, CAF structured their Grants account by department, with campaigns housing multiple services in different ad groups. Our PPC strategists analysed each service and its corresponding search behaviour, and instead created bespoke campaigns at each product level.

33% improvement in cost-per-conversion

Experienced, flexible and energetic, clients come to us for ideas, service and results. Most consider us true extensions of their team, working closely with us to develop and implement every stage of their fundraising strategies and marketing plans Our brilliantly joined-up approach

Your performance

To stay competitive, brands must engage potential advocates in conversation, make them curious, and connect with them in the right places, at the right times. Before we even put pen to paper, we first gain an understanding of your key objectives and identify exactly what needs to be done to get people loving, donating, sharing, calling and clicking more often!

Everything we do is brilliantly joined-up.

Our marketing services work together, helping you stay connected with your audience at every touchpoint.

Portfolio of services

Planning & insights

Photography

Media buying

PPC

Programmatic

SEO

Branding

Content

CRO

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www.accordmarketing.com

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