Big Red Media - January/February 2022

Big Red Media - January/February 2022

IT CHANNEL INS IDER January/February 2022 | Volume 8

MSP Success Magazine Generates Over 5,000 MSP Leads Between 16 Channel Companies

How Elizabeth Moon Picked The Lowest- Hanging Fruits To Add $326,461 In Just 90 Days! Page 10

During December’s Inaugural MSP Solution Showcase Event

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3 Critical Relationship Strategies To Employ Right Now

Ted Roller, Founder of GetChanneled

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How A Panic Attack Inspired Ted Roller To Build GetChanneled Into The Most Effective Program For Building A Successful Channel

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A Big Red Media Production

Digital Marketing Corner How Wil Beyers

Learned From The Best To Build Today’s Best (And ONLY) Digital Lead Gen Program For The Channel

3 IT Channel Newsflash 4 How A Panic Attack Inspired Ted Roller To Build GetChanneled Into The Most Effective Program For Building A Successful Channel 5 Upcoming Channel Events 6 3 Critical Relationship Strategies To Employ Right Now 8 As Seen In MSP Success Magazine 9 MSP Success Magazine INSIDE THIS ISSUE

Wil Beyers On Stage At The 2020 Producers Club Meeting, Presenting Foolproof Tips On Creating Vendor Directory Listings That Stand Out

Media team handles all the creative work, ad management, and analytics.

Channel companies can sometimes struggle to get the quality and quantity of leads they want because of three common problems. First, they typically don’t have a responsive list of C-level MSPs. Second, they often don’t have the authoritative platform to connect with those MSPs. And third, they rarely have a digital lead gen- eration team on staff with a proven track record of generating hot leads. What they really need is someone with vast digital marketing experience who has access to an ultra-responsive list of decision-makers to confidently deliver an impressive volume of quality leads. Enter Wil Beyers, Marketing Director for Big Red Media. With 12 years of both direct marketing and digital marketing experi- ence, Wil has learned from some of the top marketers in the world, including Dan Kennedy and Robin Robins. Wil said, “I left college to start my own web design and marketing business. After going to Dan Kennedy conferences with my dad, I was privileged to actually work for Dan at GKIC for a few years.” That rare level of education has enabled Wil to create a proven digital marketing program that guarantees a specific quanti - ty of highly responsive leads. The Big Red

“We start with an attractive marketing piece, like a free report or webinar. Then we put marketing around it that gener- ates results. Sometimes it’s Facebook ads, LinkedIn, and retargeting. Or it could be Google Ads and ads on our Dashboard. We do all the heavy lifting, then hand those ready-to-close leads to our channel partners,”Wil said. This year, Big Red Media’s Digital Lead Generation Program has provided considerable high-quality leads to the likes of Dell, Threatlocker, Malwarebytes, Kaseya, and many more. Wil adds, “In 2021 alone, we’ve delivered over 5,660 high-quality leads. How we separate ourselves is by crafting very attractive offers and laser targeting the messaging. It also helps to have an internal >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12

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