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Delivering an Ultra Luxury Experience - PreWork
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DELIVERING AN ULTRA LUXURY EXPERIENCE
Learning & Development SLIM Dubai
DELIVERING ANULTRA LUXURY EXPERIENCE
INTRODUCTION
The fascinating journey of Luxury is an approximation to a long lasting way of being that began with the origins of human civilisation. Luxury has been characterised by its elevated nature, a matter of status, a moment of pleasure, unforgettable experiences.
Luxury whether object or service, it contains a strong human imprint – Luxury is of human origin .
But is Luxury one thing? Or is it multifaceted? Is Luxury subjective? Or is it collective?
What is the difference between a Luxury and an ultra Luxury experience?
All these questions are at the centre of our: Delivering an ultra Luxury Experience workshop.
You will learn some of the latest trends in the world of Luxury and it will provide you with ideas to design your hotels’ next chapter on the experience of
Ultra Luxury…
DELIVERING ANULTRA LUXURY EXPERIENCE
OBJECTIVES
• Explore the origins, history and evolution of Luxury throughout time, arriving to a definition of Luxury today and its implications in hospitality.
• Identify the behaviours associated with developing and maintaining a strong Ultra Luxury brand
• Discover international trends in the world of Luxury and its association with heritage, story-telling, uniqueness and attention to detail.
• Define guests’ Ultra Luxury needs & a systematic approach to facilitating a Luxury experience.
DELIVERING ANULTRA LUXURY EXPERIENCE
PRE-WORK ACTIVITY No. 1:
In preparation for the workshop, please ensure to complete the following Pre-work activity.
ACTIVITY NAME: LUXURY EXPERIENCES
Instructions:
• Visit the following website: www.virtuoso.com
• Explore the different destinations, experiences that they offer and the philosophy behind these experiences.
• Answer the following questions and bring them to the session:
1. What is Luxury? (Based on what Virtuoso presents).
2. How is Luxury represented in your hotel?
LUXURY IMMERSION PROGRAM
Luxury being a social phenomenon, and society being composed of human beings. Luxury, whether object or service, must have a strong human content, be of human origin.