ET Magazine Commack

ET Magazine Commack

FEBRUARY 2022

etweekmedia.com

LIFESTYLE • FOOD • FEATURES

Commack/Kings Park

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l FOODIE VUE An Inside Look on Mannino’s Italian Kitchen and Lounge of Commack l THE BAKING COACH Chocolate Pancakes A sweet and fluffy, easy to make breakfast. l FASHION & BEAUTY Winter Skin Care 2022 Learn how to protect your skin from the harsh, cold outdoor weather

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followed by the dry heat indoors. l VALENTINE’S DAY Gift Guide All the right gifts for that special someone. l HEALTH & WELLNESS Taking Stock of the New Year

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How to keep yourself on a healthy path moving forward this new year. l FOOD & DRINK WITH JOANNA When I Think of Valentine’s Day… Embrace your inner romantic whether you plan on dining out or staying in. l MARKETING Printed Magazines Continue To Influence The importance of print magazines and how they continue to influence in today’s world. l PET CONNECTION Understanding Pet Dental Care Common signs of dental diseases and what you can do to prevent it. l HOME & GARDEN Gardening Questions: Asked & Answered Suggestions and tips to consider when looking toward spring and beginning to plan your garden.

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ET Week Publications, Inc. dba, ET Magazine, ET Week Media. 100% Direct Mailed Via US Postal Service. ET Week Publications, Inc. has the right to reject any advertisements or editorial at its’ own discretion. The views, opinions, strategies expressed by any author of editorial or advertisements displayed by business owners contained in print or on line are the views of the writer. They do not re fl ect the views, opinions or strategies of ET Week Publications, Inc., nor does the publisher make any claims as to their accuracy, completeness or validity published and will not be held liable for any errors, omissions, or delays in information or any losses, injuries or damages, arising from its’ display or use. It is recommended by ET Week Publications, Inc. that the individuals consuming the content found in print or on our website or before engaging in any transaction with any business owners’ advertisement, should do its’ due diligence and consult a professional or perform its’ own research before making any decisions on any content or display advertisement published by ET Week Publications, Inc. or its’ writers. ET Week Publications, Inc. reserves the right to delete, edit, or alter in any way editorial deemed to be offensive, defamatory, threatening, in violation of trademark, copyright or other practices otherwise found to be unacceptable.

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cleanser. Once that shower is done, step out and pat your face and body dry – no rubbing. Patting dry will also help lock in moisture that rubbing will pull away. Winter is the season to take extra care with moisturizing your skin. Start with sunscreen, the one thing most people forgo in the cold. Winter sunlight can damage your skin, so the added protection will serve you well. Next, move on to a serum and moisturizer that contains a thicker consistency and provides more hydration. For a fresh look, I’m partial to using a Vitamin-C serum to brighten and tighten the skin. There are many great options out there so choose the one that best suits your skin type. For daily moisturizer, I’m using a new formula (Ole Henriksen StrengthTrainer Peptide Boost Moisturizer, $48) that feels great and is keeping my skin well-nourished. (I love getting a good recommendation.) Be sure to use a gentle eye moisturizer all around the eye area to avoid premature aging. Finally, add in a weekly mask that is designed to enrich the skin with loads of moisture. Don’t forget to moisturize your body every day. If your skin is particularly dry, twice a day is a must. Aveeno’s Daily Moisturizing Lotion is great if you’re on a budget and excellent on the skin. Everyone needs a little extra TLC here and there. For your skin, both face and body, winter is that time to pamper yourself. Opt for lush, rich moisturizers all winter long. Your skin will thank you as the days get longer and the temperatures rise.

The cold weather each winter brings the annual skin care dilemma. How do you protect your skin from the harsh, cold outdoor weather followed by the dry heat indoors? Outdoor conditions tend to leave the skin raw, red, and in pain, while home and office heating units dry out the skin, drawing out natural moisture. It’s a vicious cycle that we repeat daily, but can be prevented with a few changes to your skin care routine. First things first, you need to hydrate from the inside out. For all of you who drink the recommended 64oz of water daily...kudos! For everyone else, this is the season to add to your water intake. Your cells will be more nourished and fight the cold from the cellular level. A humidifier will add moisture to the air in your space (whether home or office). This will do wonders for your skin – both body and face. For an added boost on the face, consider a mister to open the pores. A good friend of mine is a dedicated user of Aira’s Ionic Face Steamer as part of her daily and weekly routine. Hot showers may seem like a great way to add moisture to your skin all over, but they actually draw moisture away from the body. During the winter months, you should both look to shorten your showers and lower the temperature to avoid stripping your skin. Next, pass on the bar soap and grab that bottle of shower gel instead. For the body, perfume free and oil based are better for this time of year. And for the face, find a gentle, oil-based

Tammy Severino is the President of RPC Development, LLC, a boutique consulting firm specializing in small businesses and nonprofit organization. She has more than 20 years of experience as a writer, and is a speaker on women’s empowerment issues and philanthropy in America. In her spare time, this fashionista follows and writes about fashion, travel, parenting, and other lifestyle topics.

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reduces stress levels, gives you a higher level of alertness, increases your metabolic rate and, as a result, your immune system. For yoga, the 20 Minute Home Yoga Workout with Adrienne (youtube.com) is a comprehensive guided video for beginning practitioners. No equipment is needed: just an open hear t and an open mind. For more activity, a walk through the woods is always an antidote for a healthy mind and body. Recently, I became a vol- unteer at Caleb Smith State Park in Smith- town (581 W. Jericho Turnpike). It is a 543-acre nature preserve which includes: hiking, fishing, cross-country skiing, and snowshoeing trails. The pond is a wonderful place to meditate by. Bird watchers come here to watch for osprey, warblers, and Virginia Rails. On my walks through the park, I often come across a family of deer foraging for greens. I leave feeling peaceful and energized. For a less solitary experience, invite a few friends over for dinner, or game and movie night. You can also bring in takeout or host a potluck dinner. Last week, we played Scattergories at our friends’ home and had so much fun tweaking our brains for that perfect word or phrase - the laughter was endless. As it is said, laughter is the best medicine!

If this year’s goal is to simply make the best of each day given its challenges, then I believe these techniques and get- togethers will help keep you grounded, focused, healthy and stress-free, confident and complete. As my mother used to say, “Don’t forget to eat your fruits and veg- etables and get a good night’s sleep!” Wishing you all a year filled with good health, peace of mind, and prosperity. One breath at a time.

As I write this piece, I am looking out- side at the first snowfall which blankets the trees and the streets, and reminds me of the oppor tunity to star t the year off on a clean slate. During challenging and ever-changing times, how can we set healthy and realistic goals for ourselves and our families? Here are some ways that I believe can keep us on a healthy path moving forward this new year. To destress, practice deep breathing and yoga. For beginners, the Wim Hof Method of Guided Breathing (youtube.com) is an excellent video that guides you through three rounds of slow-paced breath- ing. If you adhere to this daily practice, you will feel more centered and able to deal with the day’s challenges. He also has a YouTube video touting the benefits of taking daily cold showers. This practice

Kathy Horowitz is a contributing author for domestic and international journals. She offers freelance writing and editing services, tutoring in English, Reading, and Writing K-12. She lives in Commack. Email her at [email protected] for more information.

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By Marc Piperno

There are but a few business owners on Long Island, that own three successful restau- rants, each with their own unique charac- teristics and style. In 1996, brothers Joe, Frank and John Mannino began their journey with the opening of their first restaurant on Com- mack Road. Since then, their vision has grown to three locations, that include Smithtown and Oakdale. Five years ago, they took a leap of faith and decided to re- locate the Commack restaurant to a new property, built from the ground up, on Jeri- choTurnpike. By most standards, it has be- come their flagship restaurant and is clearly distinct from any other establishment for miles around. I’ve known the Mannino’s since their in- ception, and have grown to appreciate what it takes to build a family brand syn- onymous with distinctive quality and ex- ceptional service.

Though I’ve been to their restaurants many times, I asked Joe Mannino if he would show me his culinary chops with a four course tasting menu. Included were a variety of dishes, paired with some amazing wines. Guided by their General Manager and Sommelier Giuseppe Sasso, made this 3 hour dining experience, one that I will remember for a long time to come. We began our dinner with three appetizers; Grilled Polpo ; octopus has a tendency of being a little rubbery or tough, but this starter appeared to have been braised, then Charcoal grilled, tossed with endive, roasted pep- pers, lemon and extra virgin olive oil. A colorful medley, that was light and delicious. Old World Meatballs w/ Fresh Ricotta ; a traditional southern Italian clas- sic. Tender, juicy, and flavorful in a simple tomato sauce, paired with creamy fresh ricotta, played well with the acidity of the tomato sauce. Culatello di Zibello ; one of the rarest prosciuttos from Italy, aged 36 months was a real treat. Plated with Mozzarella di Bufala was incred- ible. Its creamy, texture, complimented the savory cured meat very well, making it a winning combination. Our next course; Homemade Wagyu Beef, Porchini Mushroom Ravioli ; 2 ravioli immersed in a light cream sauce with a touch of tomato.Three words; silky, creamy, savory. Perfezione!

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Main courses included; Pollo Alla Scarpariello ; every Italian eatery has this classic, but the Mannino’s put a little twist on the typical. A Half chicken was presented, uncut with sliced fingerling potatoes and sweet sausage, accentuated with garlic, rosemary in a light lemon and wine sauce. Higher notes of lemon, seem to cut through any signs of saltiness, elevating overall flavor.White meat can be dry, but this was ten- der and juicy. Cowboy Style Ribeye ; the star of the show was set in a hickory rub for a full day. A bountiful 24 oz cut was plated sliced. A charred encrusted herbs exterior, yet marbleized and juicy within, made this dish “Steak Italiano” style.The herb marinade made the steak stand apart from the traditional broil. Rib-eye is my favorite cut that packs an intense flavor profile. Mannino’s steakhouse quality meat, will not disap- point. A must on your next visit. After the preceding, one dessert was all we could handle: Red Vel- vet Layer Cake ; a generous slice, layered with vanilla cream, drizzled with an irresistible chocolate and raspberry sauce, then crowned with fresh raspberries.With a classic cappuccino, forget about it! After our meal, I sat with Joe Mannino for a few minutes and simply asked, what has been the secret to the success of the Mannino brand? In Joe’s own words;“It’s no secret at all. My brothers and I work on mak- ing our business better every single day.We are hands on operators and still, after 24 years, go into the kitchen, roll up our sleeves and cook.That aside, we keep our employees engaged and stress the importance of how to best present our hospitality to our loyal clientele.” “The goal has been and will always be, to make certain that every sin- gle plate that is placed in front of our customers exceeds expectations.” Our focus this evening was on the food. For the wine enthusiast, be sure to know, that Mannino’s staff will assist in pairing your meal with just the right glass of vino. Be ready to have your senses elevated beyond your expectations. Bravissimo Mannino Italian Kitchen and Lounge.

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I t should be evident that the post pandemic era has crushed local busi- nesses all across our beautiful is- land. Combined with the onslaught of E-commerce, the Mom and Pop shops that built our communities, continue to be challenged. Thank goodness, there is a shimmering light, as many continue to muster up the strength to keep fighting for their place in local markets. Selmer’s Petland has been Long Is- land’s favorite pet destination for eighty-two years, making them the oldest family-owned of its kind in the U.S. It all began when Bruno and Helen Selmer moved to Huntington, into a small house on two-lane, Jericho Turnpike. In 1941, Bruno decided to enclose the front porch of their home and start selling a small selection of pets and supplies. He even renovated the garage and created a space for breeding dogs and birds too. Today, owner Al Selmer (son of Bruno and Helen), along with his daughter Jessica, take pride in carry- ing the traditions of this successful family-owned business. “As the head- quarters for all things pet-related, we enjoy serving and meeting the needs of our customers. Our three floors are fully stocked with merchandise that is designed to meet the demand of both our live-stock and supplies,” says Al. Selmer’s has a wide selection of American Kennel Club, American Ca- nine Association as well as designer crossbreeds, all of which come from le- gitimate breeders. You can be assured that the staff at Selmer’s has been pro- fessionally trained in pet socialization and provide daily exercise routines to keep their pets in excellent health.

are coming in to add a new member to your family, or visiting to shop for food and supplies, the friendly and knowl- edgeable staff at Selmer’s is eager to please. From the finest birds, fish, puppies, reptiles, and small animals to the best grooming services, supplies and more, Selmer’s will not disappoint. HERE’S WHAT SOME OF SELMERS CUSTOMERS HAVE BEEN SAYING… Lori D HHHHH Jessica is amazing and so caring. We bought our Daisy who is a full breed Shih Tzu at 4 months old and she has a beautiful disposition and loves other dogs and people in general. I highly recommend Selmers. Nov. 22, 2021 Frank L HHHHH This is the 3rd dog that we have purchased from Selmer's. I can't begin to tell you how happy we were each time. Our experience just keeps getting better and better. Would not go anywhere else. Jessica's ability to pair a dog with an owner is uncanny. The staff also could not be more helpful. Sept. 29, 2021 Alissa HHHHH I hit GOLD. My puppy is beyond amazing. Her temperament is amazing! She is sweet, loving, playful but also chill! She is almost 8 months now and she is the little love of my puppy life!) Thank you for this wonderful dog. We love her so darn much! Sept. 24, 2021

This includes grooming and health checks to ensure the well-being of all dogs. To be sure you get your new puppy off on the right track, Selmer’s partners with licensed veterinarians and offers full packages to make cer- tain that your puppy gets the proper care from the very beginning. As Jessica, owner of Selmer’s ex- plains it, “It’s not about selling pup- pies. Its more about matching the right person or family with our pup- pies, while providing a life experience that will make the new owners and puppy thrive in their new environ- ment”. After 80 years of serving cus- tomers in Nassau and Suffolk County, Selmer’s has become the most trusted source in the business. Whether you

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Parties can be customized as well. They have an extensive catering menu with limitless half and full tray selections. Need to extend the party hours, no problem. Shrimpy’s will keep your party going for as long as you like. Your options are only limited by your imagination. The Shrimpy’s catering crew is ready to bring originality to your next big bash. So skip the old school party hero and trays of sausage and peppers for an original party experience that your guests will be talking about for days after the cel-

After several years of expansion, the Shrimpy’s Burrito Bar brand is ready to bring the party to you. With brick and mortar locations in Huntington, Massapequa and a third on the way, the Shrimpy’s Food Truck is ready to elevate your party experience. For two fun filled hours, your guests will be blown away by the originality of having a taco or burrito party right in your own back yard or at any on site location that suits.

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Yield: 6- 8 large pancakes HERE IS WHAT YOU NEED: 1 1/2 cups all-purpose fl our 1/4 cup sugar 1/4 cup cocoa powder 2 teaspoons baking powder 1 ⁄ 2 teaspoon salt 1 cup milk 2 eggs 2 tablespoons vegetable oil 1 teaspoon vanilla extract

HERE IS HOWYOU DO IT: In a bowl, mix together all the dry ingredients. Whisk in milk, adding in eggs, oil, and vanilla. Spray a griddle or frying pan with cooking spray, then set on medium/low heat. When heated, pour in about 1/3 cup pancake mix. Cook until pancakes bubble slightly, then fl ip with a spatula. Cook for an additional 2 minutes or until done. Remove from pan and set on a plate; repeat until all batter is used.

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by Katherine Andrianas

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Unstoppable color. High-impact shine. For every shade of you… The Nu Skin Powerlips Polish Duo Lip Shine gives your lips a dose of sleek color drenched in a brilliant high shine — all without fading or smudging. It’s formulated with a Tea Rose Complex that contains ingredients which work together to keep your lips smooth and hydrated. Plus, it leaves a featherweight finish so comfortable, you’ll forget you’re even wearing it. Available in 12 shades, ($32, nuskin.com) . The Medium Accessory Pouch ($12, jansport.com) is perfect for the woman who has a lot of small personal belongings. With its zippered top, she can keep an abundance of items all in one place: cosmetics, beauty products, personal items, etc. Available in four shades: blue dusk, flash floral (pictured), red tape and black. Gift her the Magni fi cent Roses® Preserved Victorian Antique Roses (1800 fl owers.com, $200) . These lasting roses and their elegant beauty perfectly capture every last detail of the Victorian era. They come carefully and artfully arranged with a unique contrast of colors: cabernet, plum and beige, gathered with dusty mauve hydrangeas. Note: Arrangements do not require watering; for maximum beauty, keep away from extreme sunlight & humidity. The Lover’s Rock Candle is a stunning, hand poured soy candle in a painted ombre vessel. Crafted from fine fragrance oils, it incorporates the most striking notes from complex extrait de parfums, (for a clean, slow burn) and has notes of: amber, tobacco, spice and vanilla. (studiotanais.com, $60) For a romantic night in, the keepsake Valentine Fondue Set is a great idea. This high-quality ceramic fondue pot, (cheryls.com, $49.99) includes a 24 oz. bowl with lid, tea light candle holder, plus 4 forks. It also comes with milk chocolate chips and 12 assorted cookies (sugar sprinkled shortbread, buttercream frosted cut- outs, classic chocolate chip and peanut butter with peanuts) for an additional yummy suprise! Make it spa day every day with the Heart-Shaped Shower Steamer Set . Infused with essential oil and vegan ingredients, this all-natural set delivers the pampering moments she deserves - all year long! Just sprinkle with a little water, place in the shower and feel the aromatherapeutic powers begin to activate. Box of 4. (uncommongoods.com, $32) The “Ice Cream My Love for You” collection by harryanddavid.com, ($74.99) is the best way to show your love, especially if your significant other enjoys their ice cream. It comes with four gourmet flavors: Mint Cookie Crunch with Fudge Swirls (“Love at First Bite”), Sea Salt Caramel (“You’re Simply the Sweetest”), Chocolate with Chocolate Chunks (“Tubs of Hugs”) and Cookies & Cream Ice Cream (“Scoops of Love”). Personalized Jewelry is always a great keepsake for your loved one. CaitlynMinimalist on etsy.com makes beautiful signature bracelets in three different finishes (rose gold, 18K gold, and sterling silver). Just send them what you want in writing and they will mimic it exactly!

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EverythingDecorated on etsy.com has personalized pocket knives that provide the perfect Valentine’s Day gift for your husband, boyfriend, fiancé, or special someone. Pick from stainless or black, decide which font you prefer and write anything you’d like (max 28 characters per line and up to 3 lines). For the guy who's looking for healthy, hydrated, and glowing skin, the BRO MASK by Jaxon Lane contains Vitamin C, Vitamin E, Hyaluronic Acid, Hydrolyzed Collagen for Face Care & Acne Treatment. He will be glowing! (amazon.com, $28 for 4.) Does he love smoking his cigars after a long day? bespokepost.com has its Puro Cigar Set ($55) , which comes with 6 premium cigars and everything he needs to enjoy them! Made by Good Cigar Co. , this curated flight of quality cigars is a top favorite, built from tobacco grown around the world. Constructed of a leatherette exterior and suede- like interior, you can engrave it however you like: any name, monogram or single initial of your choice. Just choose from multiple fonts and never have to worry about him losing his money again, with its magnetic closure. Make pizza night extra special with the Pizza Expressions Personalized Pizza Board Gift Set . Whether you plan on making your own dough or throwing in a frozen pizza, this is the ultimate pizza accessory! Choose any three lines of text and pick from three different fonts. Includes: wood pizza board, stainless steel pizza rocker and a non-stick round pizza crisper. (personalizationmall.com, $59.99) Perfect for the cooler months, the Boy Smells Cedar Stack, Hinoki Fantome and St. Al Votive Set is a selection of three candles that bring warm, woody and spicy fragrances into the home. This set contains a Cedar Stack candle, (scented with cedar, labdanum, juniper berry, white musk and sawdust), alongside a Hinoki Fantome candle (bearing notes of resin, cardamom, jasmine, moss and guiac). The third candle, St. Al Votive, pays homage to warm and creamy sandalwood. (spacenk.com, $48) It’s always nice to treat your valentine to some of the very best chocolate. The Say It Simple Will You Be My Valentine 19-Piece Chocolate Assortment (simplychocolate.com, $29.99) features ten incredibly delicious flavors: milk chocolate mousse truffle, dark chocolate salted caramel truffle, milk chocolate coconut crème truffle, dark chocolate raspberry gelate truffle, dark chocolate Himalayan sea salt truffle, and a variety of other delicious flavors. Eliminate the bulkiness of a wallet with a Personalized Money Clip, (personalizationmall.com, under $25) . You can never go wrong with a good smelling cologne. The Givenchy Gentlemen Eau de Toilette Intense is a popular favorite as it reveals a whole new level of masculine elegance. Available in 100ml or 60ml, this scent is sure to impress with its powerful notes of bergamot, basil, cardamom, blue iris, cedarwood and coumarin. (starting from $75.00)

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spending the evening with the girls, the Long Island restaurant scene offers something for everyone. Some of my favorites include: Verde Kitchen & Cocktails (seated in the greenhouse), Lake House , Restaurant Joanina , Robke’s , PRIME , One10 , The Wine Cellar on Main (where we got married!), and Opus Steakhouse . These spots are great for couples, friends, both big and small groups. If you’re looking for something more low-key, try Verde Kitchen & Cocktails or Robkes. Someplace sultry? The Wine Cellar on Main, Restaurant Joanina and/or One10. Trying to impress a date, or looking to go “all-out”? Lake House, PRIME, or Opus Steakhouse. These spots are on my “special occasion” list – and never seem to disappoint. All of these recommendations have a solid diversi fi ed menu, great wine/cocktail lists, and a fun, romantic ambiance. This February, embrace your inner romantic. If it’s with your signi fi cant other, that’s wonderful. If it’s with a group of your girlfriends, that’s perfect too. Make a reservation (or plan a home-cooked meal), turn up the “cheesy” music, and don’t be afraid to appear cliché. Life’s too short…try slow dancing in the kitchen – I promise, you won’t regret it.

I consider myself a romantic. My favorite fi lm is Casablanca, and you’ll often fi nd me cooking dinner to La Vie En Rose, or just about any French jazz-inspired playlist. I love Valentine’s Day. Even when I was single, there was always something wistful about this holiday, though seldomly admitted due to the fear of seeming cliché. As I get older, I care more about enjoying the simplicities in life – such as a good meal shared with loved ones, and/or slow dancing in the kitchen with my husband. This is my fi rst married Valentine’s Day, and I can’t wait to celebrate. When I think Valentine’s Day, I think low lighting and red wine. I think one-of-a-kind tasting menus and long stem fl owers. What can I say? I told you I’m a romantic. Last year, my husband (then fi ancé!) and I dined in. Homemade pasta dressed in sautéed spinach, mushrooms, and goat cheese. Taper candles, roses, a great bottle of Chianti...dreamily low- key. The previous year, he surprised me with reservations at eatMOSAIC – a cozy café with a renowned tasting menu, located in St. James. (Oh, and don’t forget the wine pairings!) I’ve been following their menus for quite some time, and it was worth the wait. With February 14th just around the corner, it’s time to make reservations. Whether you’re treating your signi fi cant other to a romantic tasting menu or

Joanna Adduci is a Northport resident, currently working as a Marketing & Social Media Specialist. She has a B.S. in Journalism from St. John's University and is active within her community as a writer and mentor. She enjoys cooking, traveling and singing in her Long Island-based cover band, Next Generation. Joanna can be reached by email at [email protected].

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Visit Our Website: www.brucecabinet.com Email: [email protected]

www.huntingtonlimo.com

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www.lasereastmedspa.com

www.tutoringcenter.com

@ thetutoringcentercommack

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Visit us online at www.RoyalWindowsAndDoors.com

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By Marc Piperno Business owners are fi nally coming to terms with the reality that social media is not the “end all, be all” answer to building a brand in local markets. Contemplating consumer reach and acquisition begins with; who is the targeted customer and demographic, what kinds of media does the ideal customer like and how can businesses best position their branded message. What I have learned over my 3 decades of working with small business is that maximizing sales opportunities matters. Google ads, social media, television, print, and others are there for the choosing. Interestingly enough, while traditional print media is sometimes overlooked, the fact remains, that it continues to elevate brand recognition and can be far more engaging by comparison to its digital counterparts. Since social media gets most of the attention from small business, we will focus this article on the impacts of it, as compared to traditional print. Living in a world of diversity, age and gender with a myriad of interests and habits, means that businesses must consider casting a wide net across 2-3 marketing channels. Studies show that a large percentage of digital usage occurs through mobile devices. Outbound/Inbound calling, texting, emails, ping and push noti fi cations all add to the challenge of keeping consumers focused on ad messaging. I’m sure you have heard the phrase,

“my phone has been blowing up all day and I just can’t take it anymore!” For me, it has become a daily occurrence. We are so interconnected with our mobile devices that at times, it can be stressful. As a result, social media advertisers are challenged to keep the attention of its audiences beyond the documented 1.7 seconds. As index fi ngers swiftly scroll from one feed to the next, its no argument that attention spans are limited. Consuming feeds through social media is like trying to read advertising billboards on a train, as it screams by you at 100 miles per hour. No doubt, most local businesses want to reach local consumers. To capture the attention of consumers within the core 3-5 square mile radius of businesses, social media does not seem to measure up. Examining social media connections, reveals that friends live near and far. While advertisers are sending out posts through their feed to consumers that may live up to 20-25 mile away, the reality is, they will never become core customers. In addition, people posting about a business to their friends are reaching a network that more than likely live further (outside the 3-5 mile radius) from the establishment. Posts sent out to an audience that is fragmented across several towns, counties, even states is not an effective way to reach local consumers. This explains why social media only penetrates a fraction of the local market (generally 2-3% at best).

Yes, people are on their phones all of the time. The big question is…what are they doing with them? Certainly, social media does have some impact locally, but the fact remains that its reach is fragmented. Agreed, businesses should use social media, but if they want to reach more consumers, other options must be thrown on the table. Direct mail printed magazines provide local market saturation. A magazine that provides value driven content has a much better chance of connecting with audiences. People that read an attractive magazine are in a different state of mind; less fragmented and more singular. As a result, consumers spend a greater duration of time looking at advertisements, more than doubling those of social media. In the end, the big bene fi t to the business owner is that they can saturate local markets with traditional print media to engage its audience in the advertisers core market. As business owners challenge themselves to reach consumers that remain entwined in a multitude of digital outlets, it is certainly not the only solution. Direct mail magazines provide brand awareness, drives consumers to websites and ampli fi es local businesses across all media outlets. Printed magazines have endured its 500 year modern history and will continue to in fl uence as it remains a vital part of the marketing mix.

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www.DoctorHear.com • Email: [email protected]

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D ental care is one of the most of three, have sustained dental diseases. It’s now commonly acknowledged that dental and oral diseases can be a persistent source of pain and discomfort in a pet’s life. Our pets are masters of hiding their pain, and will typically only show us signs of pain when it is already well out of their control. important aspects of pet health. 75- 85% of dogs and cats over the age

COMMON SIGNS OF DENTAL DISEASES • Bad breath • Difficulty in eating food • Drooling • Pawing the mouth • Swollen face • Refusing to eat food • Yelping while eating food

THE FACTS

WHAT CAN YOU DO?

• Doing nothing for your pet’s oral care is not an option • Tooth brushing is the gold standard to preventing accumulation of plaque and tartar • Hard food is helpful, but alone cannot prevent plaque and tartar formation • Dental chews work mechanically to control dental diseases, and may be helpful in conjunction with regular dental care

• Dental diseases are always progressive, and can lead to gingivitis, periodontal disease, and ultimately tooth loss • Adequate oral and dental care for our pets is solely dependent upon us • Infrequently brushing teeth, for example, only during grooming appointments, can create a false impression of pet oral care • Dental fractures are common due to chewing on raw hide

Dry food is generally better for dental hygiene than wet food. While cleaning teeth with simple gauze is easiest, using a toothbrush is the most effective method. It’s important to start pet dental hygiene practices such as, brushing their teeth at a young age to get them accustomed and comfortable with the

practice. Once a day, every other day, twice a week (or, once a week) - whatever you can do, do it. February is Pet Dental Health Month. Many animal hospitals offer free consultation for dental exams, or may offer a discounted visit. Remember, our pet’s dental care is solely up to us.

Dr. Jaipal Rana is a small animal practicing veterinarian at Animal Care Center at Plainview and Huntington. Having special interest in dentistry, he is a strong believer of pain free life. Despite his busy schedule, he feels self satisfaction in working with PAWS, Golden Paws society, Ruff house and animal shelters. He is the founder of In need Indeed ANIMAL CARE FOUNDATION. For contact: [email protected] / (631) 923-3094

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www.longislandstairlifts.com [email protected]

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ROTISSERIE OR FRIED PACKAGE A (Approx. 3 People) ................................ $39.95 12 piece chicken, 2 pints of side, cornbread PACKAGE B (Approx. 6 People) ............................ $47.95 8 piece chicken, 12 BBQ ribs, 2 pints of sides, cornbread PACKAGE C (Approx. 6 People) ............................ $57.95 12 piece chicken, 12 BBQ ribs, 3 pints of side, cornbread PACKAGE D (Approx. 8 People) ............................ $65.95 8 piece chicken, 12 BBQ ribs, 1 pound pilled pork OR 1 pound beef brisket, 2 pints of side, cornbread

BIG FAMILY TAKEOUT (Approx. 20-25 People) .................................................. $289.95 3 racks of ribs, 3 whole chickens (fried OR Rotisserie, cut up), 2 pounds pulled pork, 2 pounds beef brisket, 3 family pans of sides, 20 pieces of cornbread REGULAR FAMILY TAKEOUT (Approx. 12-14 People) ........................................................ $189.95 One and a half racks of ribs, 2 whole chickens (fried OR Rotisserie, cut up), 1 pound pulled pork, 1 pound beef brisket, 3 quarts of sides, 10 pieces of cornbread THE FEAST (Approx. 4 Adults) ............................................................ $94.95 12 BBQ ribs, smoked brisket, pulled pork, rotisserie chicken, choice of fries (regular, seasoned waf fl e fries, or sweet potato fries), cornbread and choice of 3 side dishes

HERO - PACKAGE #2 Classic Hero w/Chicken & Salads American, Italian or Half & Half With Choice of Rotisserie, Southern Fried or BBQ Chicken 2 Foot +16 pc Chicken (Serves 8-10)......... $ 82 95 3 Foot +24 pc Chicken (Serves 15-20) .... $ 119 95 4 Foot +32 pc Chicken (Serves 20-24) .... $ 159 95 5 Foot +40 pc Chicken (Serves 24-28) .... $ 199 95 6 Foot +48 pc Chicken (Serves 28-32) .... $ 235 95

HERO - PACKAGE #1 Classic Hero w/Salads American, Italian or Half & Half

HERO - PACKAGE #3 Gourmet Hero w/Salads Choose from any of our 7 Gourmet Heroes (see below) or any 2 for a Gourmet Half & Half 2 Foot Serves (6-8) .............................. $ 61 95 3 Foot (Serves 9-12) ............................. $ 89 95 4 Foot (Serves 12-16) ......................... $ 118 95 5 Foot (Serves 16-20) ......................... $ 147 95 6 Foot (Serves 20-24) ......................... $ 174 95

AMERICAN: Roast Beef, Turkey, Ham,

ITALIAN: Ham Cappy, Genoa Salami, Pepperoni, Provolone Lettuce & Tomato

American Cheese, Lettuce & Tomato

2 Foot (Serves 6-8)................................... $ 53 95 3 Foot (Serves 9-12)................................. $ 77 95 4 Foot (Serves 12-16 ................................ $ 99 95 5 Foot (Serves 16-20)............................. $ 123 95 6 Foot (Serves 20-24)............................. $ 149 95

CLASSIC HEROS a la Carte American Roast Beef, Turkey, Ham & American Cheese Italian Ham Cappy, Salami, Pepperoni & Provolone Half & Half On Bakery Fresh Italian Bread w/ Dressings on side $19.95 /per foot

GOURMET HEROS a la Carte Served on Bakery Fresh Italian 6” Wide Choose one of our selections below or combine any 2 for a

HERO -PACKAGE #4 Gourmet Hero w/Chicken & Salads With Choice of Rotisserie, Southern Fried or BBQ Chicken 2 Foot +16 pc Chicken (Serves 8-10) ....................... $ 93 95 3 Foot +24 pc Chicken (Serves 15-20) ................... $ 135 95 4 Foot +32 pc Chicken (Serves 20-24) ................... $ 179 95 5 Foot +40 pc Chicken (Serves 24-28) ................... $ 223 95 6 Foot +48 pc Chicken (Serves 28-32) ................... $ 259 95

Gourmet Half & Half Dressings served on the side $22.95 /per foot

HERO PACKAGES #1, 2, 3, & 4 INCLUDE: Plates, Forks, Dressings, Napkins, Pickle, Olive Tray and Choice of 3 Salads (Potato, Macaroni, Cole Slaw, Pasta) OR 1 Green Salad: Caesar, Garden or Greek Tossed HEROES ARE CUT AND TOOTH-PICKED AND ARRANGED IN BASKETS GOURMET HERO SELECTIONS A. Grilled Chicken with fresh mozzarella, roasted peppers and romaine lettuce (balsamic vinaigrette) B. Fried Eggplant fresh mozzarella, roasted peppers and romaine lettuce (balsamic vinaigrette) C. Chicken Cutlet (breaded) with fresh mozzarella, roasted peppers and romaine lettuce (honey mustard) D. Balsamic Chicken balsamic chicken (grilled) with fresh mozzarella, tomatoes and basil E. Buffalo Chicken Cutlet (breaded) with sliced cucumbers, Swiss cheese, romaine lettuce and blue cheese dressing F. Chicken Caesar Grilled Chicken, Parmesan cheese, romaine lettuce and caesar dressing G. Grilled Veggies Grilled eggplant, zucchini, carrots, red and green peppers, with fresh mozzarella

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www.AndersensCatering.com (Best Value)

TRADITIONAL

6 Wings ..... $ 7 99 12 Wings ... $ 15 95

75 Wings..... $ 77 95 100 Wings .... $ 99 95

25 Wings ....... $ 32 95 50 Wings ....... $ 57 95

THREE WING CIRCUS Choose Any 3 Flavors

$ 54 95 Large BONELESS

$ 94 95

Small (45 Total) …

(90 Total) …

6 Wings ..... $ 7 50 12 Wings ... $ 13 95

75 Wings..... $ 65 95 100 Wings .... $ 84 95

25 Wings ....... $ 26 95 50 Wings ....... $ 57 95

Flavors: Hot-n-Spicy, MIld, B-B-Q, Lemon Pepper, Teriyaki, Honey Mustard, Plain Marinated & Chipotle THREE WING BONELESS CIRCUS Choose Any 3 Flavors Small (45 Total) … $ 44 95 Large (90 Total) … $ 77 95

www.AndersensCatering.com

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www.basicenergyfireplace.com

www.woodkingdomwest.com

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Happy February! If the cold and snow doesn’t have you dreaming about spring and getting back in the garden, perhaps these reader-submitted questions will! Reader question: We have an issue with bunnies eating many of our flowers. Any suggestions? Krista’s answer: Bunnies are adorable, however they can be destructive. Your best bet is to have a physical barrier. The youngest of bunnies will not be able to hop up onto raised beds, and bigger bonus if you also have fencing at the top. If you don’t have or can’t do raised beds, choose fencing with holes small enough so curious youngsters won’t become stuck. Ensure there are no gaps between the bottom of the fencing and the ground; I recommend using garden staples. Animals, especially fluffy ones like bunnies, can squeeze through spaces that appear much smaller than their body. I realize that it may be impractical or visually unappealing to enclose flower beds and borders with fences. You may find that garden sprays and oils with scents such as: cinnamon, peppermint, and garlic are effective deterrents. You can sprinkle cinnamon and garlic right from your spice cabinet, but you'll have to reapply every time it rains or the sprinklers come on. I'm generally against harsher spices, such as red pepper flakes, as that just seems mean. One final suggestion: tap evolution. A rabbit can't tell the difference between a pug and a wolf. When I was having a really hard time with rabbits finding ways into my veggie garden, I asked dog owners to collect hair from their pet’s grooming brush, and I stuck clumps all around the edge. I also had a pup

over to play near the garden. I know it sounds ridiculous, but it worked. The rabbits still came in the yard, but they avoided the garden surrounded by dog scent. If there's a dog in your life, maybe you can give that a try. Reader question: I’d like to do more organic gardening. Where can I get free manure? Krista’s answer: Sadly, with the decline of the local family farm, it’s harder to come by places looking to offload manure. If there aren’t farms in your area, your local Cooperative Extension might be able to make some recommendations - they're usually terrific for all things yard and garden. Many local townships, especially those with leaf collection programs, offer free compost days, (often paired with free mulch, if you’re looking for that too). Do any of your neighbors have a backyard chicken coop? It wouldn’t hurt to ask them! A word to the wise: If you end up with manure produced by a grazing animal, ask the farmer what herbicides may have been used on the pasture/hay and do some additional research. There are a few that, even after passing through the animal's digestive tract, could end up having a negative impact on whatever you're trying to grow.

Reader question: What does it mean to “harden off” a plant?

Krista’s answer: Hardening off plants means to slowly introduce (or re-introduce) them to the harsher outside weather after they've spent cozy time in your home or a nursery greenhouse. This helps protect against shock, which can result in dead or damaged leaves, stunted growth, poor flower or fruit production, or even plant death. Start by placing plants outside, (up against the house or other structure) where they are protected from the wind and in indirect sunlight. Do this for an hour or two during the warmest part of the day, once the outside temperature is in the mid-40s to 50s. Each day, increase the amount of time the plant spends outside, always remembering to bring it back inside for overnight. So long as any threat of frost is past, the plant should do just fine moving outside for the season after a week or so of hardening off. Give younger plants and seedlings a bit more time to adjust.

Krista Pasfield is a resident of St. James on New York’s Long Island. She is a Director of Operations and in her free time, an avid organic home gardener, world traveler, and writer. Krista may be reached at [email protected]

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