Heartland Investment Partners - September 2022

Heartland Investment Partners - September 2022

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The Recession Is GOOD for Multifamily Investors!

LEARN ALL ABOUT IT ON MY YOUTUBE CHANNEL

Everywhere I look right now, I see people freaking out about “the upcoming recession” and what it will means for their investments. I have good news and bad news about this. Let’s start with the bad news. THE BAD NEWS: The recession isn’t coming. It’s already here! We’ve been in it for at least eight months and maybe more. So, stop torturing yourself with the question of whether or not a recession is coming. The debate is a moot point.

the same questions about getting started in multifamily investing. Things like …

access dozens of them right now on my Darin R. Garman YouTube channel, including my new upload about the recession! In that video, I talk about three reasons this particular recession is actually positive for multifamily property owners and how you can prepare for the crash.

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“I’m ready to invest but I’m too scared to pull the trigger. How do I boost my confidence?” “What do I need to know about paying property taxes on my investment properties?”

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Here’s a sneak peek at one of my three reasons: This recession isn’t like the ones we dealt with in 2008 and 2001. Back then, our country saw tons of job loss, high unemployment, and millions of people scraping by with whatever they had. In this go-round, there are more jobs than we have workers! That means multifamily

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“How the heck do you predict multifamily trends, and how can I do it so I know how to invest the smart way?”

Whew, that was a big one. Now, let’s move on to the good stuff!

Those are all great questions, and I wanted to give everybody answers. So, I grabbed my clunky ’90s camera (remember, these were the days when phones still had cords on them) and started “making videos for the internet.” At first they were rough stuff: The video quality was terrible and there was no editing to speak of! The advice was the only good part! But over the years, I’ve gotten the hang of this video thing, especially since YouTube came along. I’m pretty proud of our setup now. We have a special room in the office for filming that looks like a mini movie studio. It’s decked out with fancy cameras, lights, and even extra-large Monopoly cards hanging on the wall in the background.

THE GOOD NEWS: This recession won’t destroy your investments or mess up your retirement plan as long as you’ve invested in multifamily properties. In fact, I expect this recession to actually have a POSITIVE effect on my investments and those of my partner investors! I’m so sure about this that I filmed an entire episode of “Darin Garman’s Heartland Multi-Family Show” about it and uploaded it to my YouTube Channel. If you’ve never watched “The Multi-Family Show,” you’re missing out on a boatload of free investment advice. I started the show way back in the late 1990s before YouTube was even a twinkle in its founders’ eyes.

owners like me and you won’t have to worry about vacancies or collection issues. In fact, there will be more eager, qualified renters than ever. Your apartment complex won’t drain your resources — it will be a hot commodity! Follow the QR code on this page to watch my “5 Key Strategies to Prepare for the Upcoming Recession” video and subscribe to “The Multi-Family Show” before things really come crashing down.

–Darin Garman

At the time, I was getting a lot of calls and emails from my partner investors asking me

I’ve filmed more than 250 episodes of “The Multi- Family Show” in the last 20 years, and you can

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WHAT THE ‘UN-RETIREMENT’ TREND MEANS FOR YOU The Pros and Cons of Retirement

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Ward off age-related diseases. Engaging physically and mentally in learning a new job can reduce your risk of illness like dementia and depression.

If you’ve been out and about in your community, you may have noticed more gray-haired folks working as cashiers at the grocery store and pouring lattes at your local coffee shop. There’s a reason for this upward trend in older workers — and it goes back to 2020. That year, thousands of people near retirement decided they didn’t want to stress about pivoting to remote work or potentially catching COVID-19. So, they threw in the towel and retired early! Experts called this movement the “Great Retirement.” Now, the exact opposite is happening. This year we’ve seen what CNBC calls an “un-retirement” trend: Folks who were retired are returning to the workforce to fulfill the high demand for labor, and pre-retirees are pushing their retirement back in favor of new full- or part-time jobs. About 1.7 million people “un-retired” between April 2021 and April 2022. Should you join them? THE BENEFITS OF ‘UN-RETIREMENT’ • Pad your retirement fund. This hasn’t been a great year for stocks or bonds. • Experiment with a new career path part time. Are you a long-time accountant who has always loved flowers? Taking an “un-retirement” or “bridge” job at a florist shop will give you a taste of the career you’ve always secretly wanted without pressure to climb the ladder.

THE COSTS OF ‘UN-RETIREMENT’ • Your travel options might be

limited. If you have a long bucket list, “un-retiring” for a year or two may prevent you from getting to every place on it.

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You’ll have less time to enjoy your hobbies/family. More hours at work mean fewer hours for your granddaughter’s track meet or working on your classic car. • There’s actually a higher risk of illness. Yes, your health is on both the benefit and cost lists! Work-related stress can take a mental health toll, which you can avoid by choosing retirement.

To help you make the smart choice, visit Forbes.com and read “Is It Worth Delaying Retirement One Year?” It’s an older article but a good one!

WHY IT’S NOT A TOTALLY BAD IDEA Investing Your Money in … Toilet Paper?

One thing I think we can all agree on as investors is that we should invest in something people genuinely need. We can come up with a long laundry list of needs — and chief among these is toilet paper. I know what you’re probably thinking: “Toilet paper, Garman???” But hear me out! Yes, you could probably get by with newspapers or catalogs (they do still make catalogs), but most people probably won’t stoop to that level. So, toilet paper is a smart investment. I’m sure you have rolls in your home right now!

his money from the politicians swaying the market, cyber thieves, and the economic swings to come. He also wants to get a good return on his parked money and avoid dealing with day-to-day property management. But none of those things were his MAIN REASON. His main reason was that people will always need an affordable place to live. A smart investment is something people need now and will need even more in the future. It’s toilet paper investing if you will. I recently read a study done by the folks at MIT, and evidently, they feel the world will collapse economically by 2030 due to the shortage/disappearance of natural resources. This kind of talk does not worry me or my investors. Why? Because we are investing in something that is needed — housing! Like I said on Page 1, apartments are an even BETTER INVESTMENT during times of economic collapse. Want to get a return on your money? Make up for lost time or past losses faster? Achieve your financial goals? We have the formula here in the Heartland. If you’re one of those folks who’s been reading my newsletters for years but hasn’t invested yet, now is the time. All it takes is a call to 319-350-5378 or a quick email to [email protected]. –Darin

What am I getting at here? Well, one of the main reasons so

many investors choose to invest in apartments with me in the Heartland is

because our properties do the same thing: fill

a need. People will always need a roof over their heads.

Yes, investors buy apartments here for all kinds of reasons. One told me recently he wants to “hide”

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SUDOKU

SOLUTION

If you’re like us, you probably have at least 10 podcasts on your playlist. They’re a perfect way to keep your mind occupied in the car, while mowing the lawn, or during the boredom of laundry day. If you’re a history buff, reader, gardener, comedy lover, or sports fan bored with the same old shows, here are five Iowa podcasts to add to your playlist. ‘ON IOWA SPORTS’ — Want the inside scoop on Iowa Hawkeyes football, basketball, wrestling, and more so you can see how they’ll stack up against your teams? This is the podcast for you. It’s run by The Gazette in Eastern Iowa, so the hosts know their stuff when they talk about things like recruiting, offensive strategy, and what’s next for the Big Ten. ‘GARDEN VARIETY’ — Iowa is an awesome state for gardeners and farmers, so of course we have a great gardening podcast! This show from Iowa Public Radio is packed with green thumb advice anyone can use. If you want to grow your best broccoli ever or learn how to keep the trees you just planted from dying, host Charity Nebbe will tell you the best tips and tricks. ‘THE BEST PODCAST IN IOWA’ — This podcast hosted by Ross Peterson and Mark Charter is a great one to have on in the background if you don’t want to listen to anything too mentally taxing. You’ll get a good snapshot of life in Iowa from the two comedians and crack up at their funny stories and celebrity speculation, like “What is Jon Hamm hiding?” ‘TALK OF IOWA’ — This is another Iowa Public Radio show worth listening to, especially if you’re into history, culture, art, or literature. The podcast covers all of those topics and includes interviews with Iowans from all walks of life. Don’t miss the episode “Why Men Avoid the Doctor” — it’s a good one. ‘TALK OF IOWA BOOK CLUB’ – If you like “Talk of Iowa,” you’ll love this bimonthly book club podcast. The “meetings” happen live on air with host Charity Nebbe, and you can find the reading list (including books like “A Thousand Acres” about an Iowa farmer) at IowaPublicRadio.org/bookclub.

T SALES

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3 PLEX LARGE 3-BEDROOM & 1-BEDROOM UNITS! AVAILABLE!!

8 PLEX M A R I O N SOLD!!

4 PLEX LARGE 1-BEDROOM UNITS! AVAILABLE!!

CONTACT DARIN TODAY AT 319-350-5378 FOR MORE INFORMATION ON THESE LISTINGS!

Search for these shows in your favorite podcast app; you can get them pretty much anywhere!

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HEARTLAND INVESTMENT COMPANIES

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

Darin Garman: Heartland’s Most Trusted Multi-Family Investment Advisor 2505 Silver Oak Trail Marion, IA 52302 DarinGarman.com 319-350-5378

INSIDE

Page 1 How to Find Investment Success During a Recession Page 2 The Benefits of ‘Un-Retirement’

The ‘Toilet Paper Investing’ Strategy You Need

Page 3 5 Fresh Podcasts For Your Playlist

Apartment Sales and Success

Page 4 Finding Your Audience Is Key

So Many Social Media Outlets

WHICH ONE SHOULD YOU USE?

A social media presence is essential to connecting with your company’s customers and prospects. But do you need every media platform to engage with others? Each outlet meets different needs and interests, so it’s crucial that you analyze which one will net the most engagement for your business. In fact, the demographic of your targeted audience will help you decide. Let’s look at the three main outlets customers use to discuss their needs and wants. FACEBOOK is primarily used for family-friendly content. Recently, there is an added focus on business ads for networking purposes, which can help you attract more leads. The demographic on Facebook mainly focuses on individuals who are 45 years old and older. This platform is great for businesses targeting seniors, like those in the home improvement and estate planning industries

ages of 25–34. Small businesses use this outlet to share upcoming events, sales, and products because of the new business feature on the app. Relationship-building is the sole focus for companies on Instagram because you can engage with customers through stories, live videos, and interactive polls. TWITTER is the best place to have personal conversations, brainstorm, and share news. Over 59% of Twitter users are between the ages of 25–49, and 56% have completed some college courses or have a degree. Some businesses use Twitter to see what others are saying about their services and resolve any issues that occur. This is a great way to build trust with your customers and ensure that they know you care about their experience with you and your company. If you want to learn more about the different demographics for each outlet, go to Blog. Hootsuite.com/Social-Media-Demographics for more in-depth analysis and statistics.

INSTAGRAM was popularized by teenagers, but now over half of its users are between the

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Smart Multi-Family Owners and Investors Begin By Getting The Annual Multi-Family Investor INVESTMENT CATALOG! GET IT NOW AT: www.daringarman.com

*Information contained herein including property performance and rates of return are believed to be accuratebutnotguaranteed. Pastperformanceintheseinvestmentsdoesnotequate or guarantee future results. Please study, understand and investigate all investments carefully before you decide to invest. Heartland Investment Partners, LLC