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Living Assets
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RECRUITMENT METHODOLOGY - LIVING ASSETS
SPECIALISMS: INVESTMENT – DEVELOPMENT – OPERATIONS SECTORS: STUDENT, SENIOR, CO-LIVING, BTR
CONTENTS
INTRODUCTION. .................................................................. 3
MRG PROCESS. ................................................................... 4-5
CASE STUDY – STUDENT....................................................... 6
CASE STUDY – SENIOR......................................................... 7
CASE STUDY - CO-LIVING .................................................. 8
THE TEAM.............................................................................. 10-11
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INTRODUCTION – MRG
The Management Recruitment Group (MRG) are a specialist Consultancy who provide recruitment solutions predominantly across the living asset market, covering a variety of service lines and specialist sectors. Operating nationally, MRG have completed assignments and recruitment campaigns across every corner of the United Kingdom for operators, investors, developers and property companies from Europe, Asia and North America. MRG have two operating models; retained strategic search assignments and complex/volume driven recruitment campaigns. MRG’s approach is to work exceptionally closely with its clients, not only to transact, but to develop a deeprooted understanding of their culture, style, and drivers. In 2020, 87% of MRG’s assignments were with existing clients on a repeat basis, which is likely to increase further in 2021.
MRG HAVE COMPLETED ASSIGNMENTS AND RECRUITMENT CAMPAIGNS ACROSS STUDENT ACCOMMODATION, SENIOR LIVING, CO-LIVING AND BUILD- TO-RENT
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• Each stakeholder briefs MRG either in person or remotely • Agree Selection Criteria (Competencies, Personality, Experience) • Programme Agreed
ROLE BRIEFING
• Targets Approved • Salary Benchmark
Pre-agreed with the clients recruitment team to include but not limited to; • Hiring Manager Satisfaction • Time to Hire • Percentage Hired from Shortlist • Diversity and Inclusion
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KEY PERFORMANCE INDICATORS
PROCES
• Ensuring that the clients excellent reputation upheld • Consistent communication • Feedback to successful and unsuccessful candidates • Interview organisation and administration
CANDIDATE EXPERIENCE
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• Milestones • Shortlist • Feedback
PROGRAMME
• Candidate Briefing Documents; uniform with JD changed • Branded & Non-Advertising • Direct Marketing: Direct Approaches to target organisations/individuals
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CANDIDATE ATTRACTION
SS
• Each candidate pre-screened and interviewed either in person or remotely • Measured against Key Selection Criteria • Psychometric Analysis available at additional cost (advised in sales roles)
CANDIDATE ASSESMENT
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CASE STUDY – STUDENT
BRIEF: to provide ongoing recruitment for Operations Manager roles on a rolling annual basis.
INNOVATION: We worked with Student Roost to design an engaging infographic which replaced wordy person specifications. We also allocated a branded LinkedIn advert for all campaigns free of charge.
SERVICES PROVIDED: We have a dedicated team of 2 working on this brief.
SINCE MARCH: 65 number of placements made since march 49 placements made from outside of typical sectors 10,000 views on promotional Student Roost video shared on LI 6,500 collective views/opens on flipping book content for roles 3 weeks Average turnaround time for roles: from launch to hire (2 weeks on junior and 4 weeks on exec).
WE ENSURED THE STUDENT ROOST BRAND WAS HEAVILY PROMOTED ON OUR WEBSITE AND ACROSS OUR UNIQUE 250,000 FOLLOWER LINKEDIN PLATFORM.
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CASE STUDY – SENIOR
BRIEF: to restructure the leadership team of Senior-Living Developer, Castleoak. MRG were initially engaged by Castleoak to appoint a new Managing Director – Development, with a desire to redefine the operating model and the strategic direction of the Development division. The change in leadership was aimed at introducing new and different skill sets with the dynamism and mental agility to affect positive change, creating much improved profit margins.
4 number of senior level placements made in 2020 6 weeks average turnaround for each role from commencement of recruitment to offer accepted 50% female hires in senior positions
SERVICES PROVIDED: • Executive Search • Human Capital Analysis • Market Analysis and Salary Surveys ROLES RECRUITED : • Chief Operating Officer • Managing Director – Development • Business Development Director • Pre-Construction Director
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CASE STUDY - CO-LIVING
MANAGING DIRECTOR – CO LIVING AND STUDENT ACCOMMODATION FAMILY OFFICE
BRIEF: An innovative real estate investment and development family office with a number of assets across London and the South East, the SAV senior team were seeking a Managing Director to set up and lead their Property Management division in Student Accommodation and the PRS Sector, creating an operational platform which will enable them to maximise return with a more customer centric approach. APPROACH: Given the nature of this appointment, the role was managed confidentially. MRG identified a number of professionals operating at a suitable level and directly engaged with them to present this exciting opportunity.
THE SHORTLIST: 10 individuals were presented. The individuals covered a range of backgrounds including co- living, student accommodation, retirement, PRS and Property Management.
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MRG IS SUPPORTED BY A GLOBAL TEAM OF 40-STRONG EMPLOYEES.
THE TEAM
HAYLEY MINTERN BUSINESS SECTOR DIRECTOR LIVING ASSETS
Hayley is a Business Director and joined MRG in 2015, working across Higher Education and Student housing. She is now responsible for our Living Assets Business Unit. Hayley has experience working with a number of organisations to make key leadership and operational appointments.
Matthew is a Board Director and heads up the UK Real Estate team in London and our global provision. He has successfully completed a number of board level and executive campaigns across the property sector. Matthew is a trained expert in the use of Thomas International, and their Psychometric Assessment Tools.
MATTHEW EVANS DIRECTOR UK REAL ESTATE AND INTERNATIONAL
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James specialises in permanent and interim solutions across Co-living and Build to Rent . He has completed a number of mid – senior leadership mandates across the UK and Ireland. He has been successful at transferring candidates from the retail and hospitality sector into the living sector. James has over eight years recruitment experience and brings a wealth of knowledge.
JAMES GREGORY Co-living & BTR
Hannah joined MRG solely specialising in Student Accommodation in conjunction with our established higher education business. She is responsible for interim and permanent campaigns for mid to senior level management appointments.
HANNAH SEARLE Student Accommodation
Alison is responsible for supporting the delivery of all retained assignments, working closely with the team to ensure quality delivery across the process. She has a high attention to detail and is on hand to resolve any questions. She also head up our internal training programme.
ALISON SHINE Executive Search Assistant
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mrgpeople.co.uk