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Metro Atlanta Land Bank - Style Guide (2)
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Metro Atlanta Land Bank - Style Guide
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color-meaning.html ) Brand Audit & Assessment Your Crescendo All rights reserved Page 18 PROPRIETARY
Visual Style Guide 2020
Visual Style Guide
3
TABLE OF CONTENTS
About The Brand About Us Brand Personality
Visual Elements Brand Colors
Closing Approval Contacts
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6 7
20 21 18 19 22 23
Typography
Photography - People Photography - Property
Brand Logo Primary Logo Logo In Color Identity System MALB Icon Logo On Backgrounds Logo Placement
Shapes
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Iconography
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11 12 14 15 13
Visual Execution Business Cards
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Brochures Stationery Signage
Clear Space Logo Misuse
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Metro Atlanta Land Bank
VIBRANT COMMUNNITIES
AFFORDABLE HOUSING
ECONOMIC OPPORTUNITIES
ABOUT THE BRAND
About The Brand
6
Visual Style Guide
ABOUT US
For more than 20 years, the Metro Atlanta Land Bank has been a critical component of the development and redevelopment efforts of the City Of Atlanta, Fulton County, Community Development Corporations, nonprofit and for-profit developers. These entities and various stakeholders hold a common vision for a city and county that provide a wide array of affordable and market housing combined with vibrant commerce. The MALB has had significant involvement in creating affordable housing and promoting economic development by leveraging its unique ability to extinguish and serve as the central disposition entity for certain Sheriff and Marshall Deeds.
The MALB seeks to serve as a central vehicle for returning all tax-delinquent and non- revenue producing property within Atlanta and Fulton County to a productive status. This will simultaneously create vibrant communities, affordable housing, and economic opportunity. The MALB will operate as the premier land bank Authority within the region and the United States and serve as an example and facilitator of best practices.
Metro Atlanta Land Bank
Visual Style Guide
About The Brand
7
BRAND PERSONALITY
There is no substitute for experience. The Metro Atlanta Land Bank has no shortage of experience, having been in operation for over 20 years! Metro Atlanta is a mission-driven organization with clear leadership and vision. We have a consistent track record of high performance, and >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32
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