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PURPOSE STATEMENT
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OUR PURPOSE
PURPOSE STATEMENT Our purpose statement defines our reason for being. A good purpose statement should only focus on what is most important to the organization. It should be brief, clear, informative, simple and direct. It should avoid elaborate language, clichés, and generalizations and it should emphasize outcomes and the people the organization is serving. It should answer the question “What’s our why?”
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FINDIN G YOUR FORTE STRATEGIC ARTICUL ATION PLA N BLUEPRIN T PROJECT