DRiV™ Purpose & Values Handbook

DRiV™ Purpose & Values Handbook

WHAT WE VALUE

THE TEAM

OUR DRIVING FORCE IS OUR PEOPLE

We bring to work every day:

A passion to be the best

A disciplined attention to detail A competitive tenacity, and A fierce determination to deliver on commitments

LETTER FROM BRIAN KESSELER

As an industry-leading aftermarket and ride performance company, what we make matters. How we show up and compete in the marketplace matters. Our business performance matters. But the thing that matters most is what we stand for together— what we value. The winning culture we’re building at DRiV™ is based on a new set of core values that will guide our thinking, our behaviors and our success—always operating with integrity. In fact, for me, it all starts and ends with integrity. We must hold ourselves accountable for doing the right things the right way—every day. But without our talented team around the world, these are just words. Our driving force is our people, and our values require a personal commitment from all of us. That’s how we’ll bring them to life.

OUR PURPOSE

Driving advancements that help people get the most out of every vehicle, every ride, every race, every journey.

Brian Kesseler, Chief Executive Ocer

INTEGRITY ALWAYS

HOW WE PUT INTEGRITY ALWAYS INTO PRACTICE:

Do the right thing the right way.

Our first value is Integrity Always . Its placement is intentional. It is our first value because it is the underpinning of everything we do—and how we do it. It means we are honest, ethical and hold ourselves to the highest standards. Integrity is not optional, nor is it situational. We must consistently choose to do what’s right—even if it’s not what’s easy. Operating with integrity also means we “walk the talk,” holding ourselves—and each other—accountable for our actions and using our voices. We all play a role in driving our company forward, and our unrelenting commitment to integrity will ensure we earn—and maintain—the trust of our customers, teams and shareholders.

We are honest, trustworthy and uphold our moral principles—even when no one else is looking. Every day, in every role, at every level.

Speak up.

We each have a voice. New ideas or concerns that aren’t shared can’t be acted on. Our voices are a powerful tool in making things happen, and it’s important that we use them.

Own it.

We have the opportunity—and a responsibility—to take initiative and lead through the work we do every day. Ownership means taking personal accountability for keeping costs low, innovation high and profits growing. When we make decisions, approach them as if you were spending your own money.

INTEGRITY ALWAYS // ONE TEAM // MAKE TOMORROW BETTER // WILL TO WIN

ONE TEAM

HOW WE PUT ONE TEAM INTO PRACTICE:

Take care of each other.

The importance of our team members can’t be overstated. Across geographies, departments and levels, we are One Team working towards a common purpose: to drive advancements that help people get the most out of every ride, every vehicle, every race and every journey. No matter what we encounter along the way, we must always support each other and show that we have each other’s backs. When we disagree, we do it constructively arriving at mutually agreed-upon solutions, remembering that we’re all in this together. Combining our unique knowledge, skillsets and perspectives will allow us to think bigger, see opportunities sooner and act faster—making us unstoppable. So, let’s learn from each other. Share fresh insights. Commit to continuous improvement. As One Team, we can take on the industry’s biggest challenges from a position of strength.

We strive to ensure our teammates always return home from work in the same, or better, condition than they arrived. We’re not afraid to lend a hand. We act in the best interests of our teams. And we are committed to making a positive impact on the places where we live and work.

Embrace our dierences.

We all bring something unique to DRiV™. We are inclusive. We take advantage of the endless opportunities to learn from one another, hear each other out, seek new perspectives and challenge our thinking.

Succeed together.

We cheer each other on and take time to celebrate our successes. We each give it our best at work every day to drive our collective success.

INTEGRITY ALWAYS // ONE TEAM // MAKE TOMORROW BETTER // WILL TO WIN

MAKE TOMORROW BETTER Our journey is a story of evolution and innovation. There is always an opportunity to Make Tomorrow Better , and it is our responsibility to make that happen. Of course, tried-and-true methods are reliable, but they don’t drive progress. Complacency is not an option—we will do things better and faster. We’re committed to identifying problems, making them visible and working together to solve them. We don’t want to just react to situations, we want to predict them. Both inside and outside of our walls. If a process isn’t working, how can we fix it? If our customers’ needs are changing, how can we meet them? Asking proactive questions and looking at things dierently will ensure we’re always learning, innovating and growing. We’ll always be one step ahead, shaping the future of our industry.

HOW WE PUT MAKE TOMORROW BETTER INTO PRACTICE:

Turn problems into solutions.

We always find a way. While many see a challenge as a roadblock, we see it as an opportunity for creativity.

Create what’s next.

We know that the status quo only works for so long. We are future-focused and have an eye for opportunity, aiming to set industry trends rather than follow them.

Passion to learn.

We are all experts in the field, but that does not mean we know all there is to know. We stay up-to-date on what’s happening in our industry, seek out knowledge and prioritize our personal growth and development.

INTEGRITY ALWAYS // ONE TEAM // MAKE TOMORROW BETTER // WILL TO WIN

WILL TO WIN

HOW WE PUT WILL TO WIN INTO PRACTICE:

Our Will to Win means we have a relentless desire to be the best. It motivates us to always strive for success and will ensure that we maintain our position as an industry leader. We never settle. We always make a firm commitment to live up to our promises. Sometimes it might be challenging, but we always deliver. The tenacity and passion of our team is unparalleled. When we move with purpose to outperform our competitors, our customers have no reason to turn to anyone else. We establish lasting relationships that fuel our long-term success, and with success comes responsibility—a responsibility to make a positive impact on the world.

Seek flawless execution.

We are committed to delivering the highest quality products and services, consistently on time and at the best value. Shortcuts are not an option.

Create customer fans.

Our customers are the reason why we exist. We work to ensure that our products and our services constantly exceed expectations. We want our customers to be our biggest advocates.

Make a dierence.

We know what is expected of us as one of the largest multi-line, multi-brand aftermarket and original equipment suppliers globally. We are driven by the opportunity to make our mark on the industry and move the world forward—both professionally and personally.

INTEGRITY ALWAYS // ONE TEAM // MAKE TOMORROW BETTER // WILL TO WIN