BreakthroughPTMarketing: Private Practice Growth Newsletter

BreakthroughPTMarketing: Private Practice Growth Newsletter

www.breakthroughptmarketing.com

877-903-8616

PRIVATE PRACTICE GROWTH NEWSLETTER

INSIDE: • Chad’s Top 5 Book Recommendations • Group Call Schedule

• Breakthrough Win Spotlight • How To Get Support

Physical Therapy marketing to generate new patients and grow your practice.

www.breakthroughptmarketing.com

877-903-8616

TOP 5 BOOK RECOMMENDATIONS FOR GROWING PRACTICE VALUE OR GETTING YOUR PRACTICE READY TO SELL

Hello Breakthrough Owner,

Now we’re back to IMPACT.

First the Private Practice Journey

Although this time, we’re ready for it…

You know the story…

Howmany lives can we touch? Or people can we serve? How do we protect our team members? And leave a legacy? Along the journey, we’ve likely built something of value in the marketplace. Maybe we weren’t necessarily planning on it - but nowwe have a practice that’s worth something.

An ambitious and young Physical Therapist wants to change the world with PT.

She or he sets out to change the world (or at least their area) with their own unique brand of high quality of care PT. Reality quickly sets in as the young PT didn’t know what he didn’t know - being an amazing PT in the clinic does not equate to being an amazing business owner. Hiring the right staff, negotiating leases and employee compensation, billing, financial management, managing a growing team, marketing - those things were not part of the Physical Therapy education and degree. The young PT eventually compromises to a financial focus. “Maybe I can’t change the world as quickly as I thought - but if I just made double my staff PT salary (let’s say $140k), then owning my own practice is worth it.” This is a significant moment most of us face in one of our first major crossroads in the Private Practice journey.

What Should I Read If I’m Thinking About Selling One Day?

For mindset of the transformation you’re about to go through as a business owner - I’d start with Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow. This is a quick fiction read with a handful of important mindset principles you’ll want as you go through the process. For taking your financial game to the next level - the simple answer is Simple Numbers, Straight Talk, Big Profits! 4 Keys to Unlock Your Business Potential by Greg Crabtree. That’s the easy answer. For many - if you’re not well read in business finance principles and are looking for something more basic, it’s Rich Dad’s Increase Your Financial IQ by Robert Kiyosaki. For personnel - sticking with Who by Geoff Smart and Randy Street. This is the #1 problem in any business to solve and stay ahead of. The playbook contained within works. For marketing - well, if you’re reading this - you’ve likely heard more marketing book recommendations from me than you’ll ever need. So let’s go to operations. For basic business operations, go with Traction by Gino Wickman. For advanced business operations, go to Verne Harnish’s Scaling Up. If you need to build systems, it’s Work the System by Sam Carpenter. I promised 5 and gave you 7. Wishfully thinking that’s more over-delivering than overwhelming… Realize the key is this - the more you have your teams and systems honed in, the more valuable your practice is going to be in the marketplace. Almost counter- intuitively, you’ll be employing more people and helping more people as well - leaving a bigger impact in the world.

Then we figure it out.

We figure out how to build a practice of value - or at least earn more - usually by working 65-80 hour weeks. (This is really 2 full time jobs - think about it). We can put up with this so long before we start to feel it. Maybe we realize our body can’t possibly do this for the next 20 years…our energy and motivation dips a bit.

Now we hit the TIME crossroads.

“How can I keep earning decent money and keep my doors open - but not work like this? I’d be happy if I was just working 40-50 hours a week.”

Then we figure TIME out.

We get our schedule under control through disciplined time management. We start hiring and training better team members (if we didn’t get lucky early). We start learning and building better business systems - so our practice doesn’t completely rely on us. We replace ourselves.

Hope this helps you on your private practice journey.

You are valuable, Chad

So we come back to IMPACT.

Just to review - we wanted to change the world (IMPACT). We compromised to a financial goal (MONEY). We then made some sacrifices for prioritizing our TIME.

GROUP CALL SCHEDULE

OWNER IMPLEMENTATION CALLS • The 3rd Tuesday of each month • 12PM-1PM EST Registration Required KILLER MARKETING CALLS • The 4th Tuesday of each month • 1PM-2PM EST Registration Required

GROWTH X CALLS • The 3rd Wednesday of each month for staff • The 3rd Thursday of each month for owners • 12PM-12:30PM EST

BREAKTHROUGH UNIVERSITY LIVE TRAINING CALLS • The 2nd Tuesday of each month • 1PM-2PM EST Registration Required

Please do not try to contact Breakthrough team members through their personal Facebook profiles for support inquiries. In order for our team to give you the best and most efficient support, we will not be responding to support questions via any of our personal Facebook profiles. Also, do not contact Madden PT.

SHERI HALL, PT, DPT, CEAS

Owner of Ardmore Physical Therapy “It’s hard to believe that 1 year ago – we only had tiny glimpses of the year ahead!!! We never closed our doors in southern OK, but that also means no time off for me and I pretty much hit my max on information overload – as a solo PT practice responsible for PTA’s and all patients and decisions…the FB group has been so amazing and such a help! The KM course was a bonus for Survive and Thrive – I did most of it once before – but want to strategically go through it again/it’s on my plate for a bit later this year. I so appreciate you having Bob K on to help navigate these waters – I’ve made most of his webinars and all of the BPTM virtual summits and last year’s summit in TX – awesome individuals and programming! Made a lot of contacts at the TX summit – added Weave in Feb and then got a LightForce Laser in August – I finally have a “magic wand” to be able to help people I just couldn’t before.”

WANT A CHANCE TO BE FEATURED?

Winners are: 1. Showcased in a Breakthrough Monthly Mailing Package (which goes out to all of Breakthrough Nation). 2. Celebrated on a Breakthrough internal Town Hall meeting. 3. The winner will also get printable Flip the Pyramid photo props for their next company party’s photo booth...Or next patient graduation/ testimonial photo!!

• Post a win in the Breakthrough Inside Circle or PT Experts Facebook groups • Include “Breakthrough Win” or “win” anywhere in your post • Also include what made your win possible. What worked (and even what didn’t)? • We’ll email the winner every month.

www.breakthroughptmarketing.com

www.breakthroughptmarketing.com

HOW TO GET SUPPORT

With Breakthrough nation growing rapidly, as well as our Breakthrough operating team, we want to help layout the best ways to contact us in order to get support.

TECHNICAL/LOGISTICAL SUPPORT Portal help, program schedule, email notifications, billing...

Breakthrough University, Masters Courses, (i.e. Killer Marketing) and Growth X Members.

[email protected]

NOTE: Yes, we are officially retiring the [email protected] email and combining it with [email protected] for Growth X!

CONTENT SUPPORT Questions on content within your program’s modules, feedback, PT advice...

FACEBOOK GROUPS Breakthrough Inside Circle, Max Value, or PT Experts Facebook Groups

ONLINE TRAINING & EVENTS FOR PRIVATE PRACTICE OWNERS GROW YOUR PRACTICE & HELP MORE PEOPLE IN PAIN GET BACK TO NORMAL NATURALLY EXCLUSIVE PRACTICE GROWTH TRAINING AND EVENTS IT’S EASY TO VIEW UPCOMING & ON-DEMAND EVENTS REGISTRATION IS FREE!

Visit breakthroughptmarketing.com/events or scan the QR code below. INSTRUCTIONS: 1. Open your smart phone to the camera app

Attend trainings from anywhere in the world from your computer, iPad, or smartphone. Most practice owners went to school to become a physical therapist and not a business owners. They spend years trying to “figure it out” and settle for a fraction of the success they truly deserve. When you sign up for an online training , you’re signing up to learn from private practice industry experts such as Chad Madden, Neil Trickett and Chris Reading. And you’ll have the opportunity to pick their brains and use their experience to fuel your insights! You can literally learn fromprivate practice experts with decades of experience for free, from your couch!

2. Center the QR code above in the frame (this will take you directly to our Events &Webinars Page) 3. Enjoy the event!

B R E A K T H R O U G H M A N U A L T H E R A P Y C O U R S E S

Become C . O .M. T . ( Ce r t i f i ed Or thoped i c Manua l The r ap i s t ) thr ough our Br eak thr ough manua l ce r t i f i ca t i on .

Learn proven systematic evaluation and manual treatments that produce consistently great outcomes and will establish your clinic as the leader in pain relief in your region.

2 0 2 1 C O U R S E S * C o u r s e s a r e a d d e d f r e q u e n t l y . C h e c k b r e a k t h r o u g h p t ma r k e t i n g . c om f o r mo s t c u r r e n t l i s t

February 5 & 6 - Lumbopelvic Level One; Berryville, VA February 20 & 21 - Lumbopelvic Level One; Quarryville, PA (Neff PT) February 27 & 28 - Cervicothoracic Level One; Tell City, IN March 13 & 14 - Advanced Spine; Monroe, LA April 9 & 10 - Cervicothoracic Level Two; Washington, PA June 5 & 6 - Cervicothoracic Level Two; Quarryville, PA (Neff PT) September 17 & 18 - Lumbopelvic Level Two; Washington PA

T O R E G I S T E R

Contact Abbe Kl e in at abbe@breakthroughptmarket ing . com

B R E A K T H R O U G H M A N U A L T H E R A P Y C O U R S E S

Hea r wha t owne r s have t o say !

" B y f a r t h e g r e a t e s t c o n e d c o u r s e I ' v e t a k e n . N e v e r b e f o r e h a v e I b e e n g i v e n s u c h u s e f u l t e c h n i q u e s t h a t I c a n u s e t h e

v e r y n e x t d a y " - C h r i s O s t l i n g

“ B e s t t h i n g w e e v e r d i d w a s h a v e y o u r t e am c ome a n d p u t o u r t h e r a p i s t s t h r o u g h t h e w h o l e s e q u e n c e ! T h e y a r e s o p r o u d o f h o w t h e c e r t i f i c a t i o n i mp r o v e d t h e i r a b i l i t i e s t o a c h i e v e a m i r a c l e e v e r y s i n g l e v i s i t . " - C h r i s t i n a P a n e t t a

“ T h i s c o u r s e h a s c h a n g e d t h e w a y I t r e a t p a t i e n t s a n d g i v e n me c o n f i d e n c e t o p e r f o r m s p i n a l mo b i l i z a t i o n . ” - A a r o n T .

T O R E G I S T E R Contact Abbe Kl e in at abbe@breakthroughptmarket ing . com