Category Development Center

Category Development Center

Category Development Center-Handbook

How to use this handbook:

After identifying the competency(s) that you will need to work on, click on the link of the competency on page 15

Set S.M.A.R.T Goals, discuss with your supervisor and check in frequently on your progress

Take the classes recommended per your competency level (foundational, advanced, or mastery)

Use the resources and references to help supplement your learning

Work with the Subject Matter Experts (SMEs) and your supervisor for coaching and guidance 2

Handbook Key:

Returns to the Table of Contents

Links to external site for more information

Reading & Extra Resources

Subject Matter Experts

Note

3

Table of Contents

Career Paths/Roles and Responsibilities

Hannaford Strategy

Hannaford Category Management Vision

• Writing a good IDP • SMART Goals • Coaching • GROW Model • Goal Sheet Supervisor Coaching Kit

Category Management Development Center Overview

• IDP Session • Calibration • Category Manger Certification

• Tips & Tricks for Learning Online Maximize Learning Online

My Leadership Journey

Retail Bootcamp

Supply Chain Bootcamp

Category Competencies

Accessing IRI e-Suite

Fresh Only Category Competencies

• Course Information • Recommended Online Learning Sites Course Descriptions

Competency Role Linkage (CS)

Submit Feedback/Suggestions

4

5

6

Hannaford Category Management Development Center Overview

Click on the section for more information

Leadership Development Discovery Insights Process (LDDI)

Category Manager Certification Process

Calibration*

IDP Session

*Calibration is completed by supervisor & CMP leaders

7

IDP Session

4

Review and revise your IDP as needed

3

Implement the plan

2

Self Assessment & Create Direction with SMART Goals

Discuss the Goal

1

Calibration

Goal Setting

Evaluation

Calibration

The process through which consensus is reached on an associate's performance, potential and development opportunities. During this phase, all managers should have entered their ratings for their associates, and everyone is locked out of REVIEWS, until HR completes these calibrations.

Through Calibration, HR and The CMP Leadership team will determine which candidates are High Protentional, Potential, Performing Role, Needs Guidance.

Candidates who are determined start the LDDI process will be:

• Will be considered “on the bench” for the next role* • Identify stretch assignments that will allow the associate to grow within areas of development Stretch assignments will be incorporated in their enhanced IDP • The enhanced IDP will also incorporate developmental opportunities identified through LDDI process

9

IDP Learning & Development Model

Experiential Working with new & challenging experiences (set goals)

70%

Social Learning Build communities & special interest groups (mentoring & coaching)

20%

Training Structured courses, workshops & e-learning (courses, case studies, etc.)

10%

10

Developing an Individual Development Plan & Support

IDP Session

How are you currently doing in your present role?

• Are you getting the job done? • Where are you rating in your functional capabilities? • Are you meeting unforeseen expectations? • Do you hold steady under pressure? • Remember Performance= Results + Behavior

• Individual: for the individual by the individual (with support of the organization) • Development : focus on building capabilities (leadership & technical) to meet success requirements • Plan : an associate driven, ongoing process based on interactions and accountabilities

What leadership capabilities are you showcasing?

• What could use a little improvement? • How could you showcase these more across the organization? (reaching past your department or functional area?

Where do you want to go?

• Where is your passion? In your current functional area or elsewhere within the organization? • What new skills (technical and soft skills) will you need to be improved your efficiency within?

11

Leadership Development Discovery Insights Process (LDDI)

Who:

Category Associates that have completed Category Manager Certification Program

Category Manager Assessment Process Tools leveraged will be: • Leadership Journey 360 survey • Individual Style Profile • Discovery Insights • Education via online learning & coaching • Testing for Certification through TPG Functional interviews to be completed by panel of CMP Directors • Category competency model* to be used to finalize interview questions

Process Details:

12

Category Manager Certification Process

Why Certify? * Certification is critically important to the success of category management, especially when we consider the rapid changes occurring in our industry. It is essential that we all speak the same language, have a common understanding of the benefits to all parties for certification and the standards are clear.

Associate is level set by taking competency courses (in-person, TPG, and coaching)

Through TPG the following are required:

1. Certification at the Foundation Level (13 courses) 2. Certification at the Advanced Level (14 courses) 3. Certification at the Mastery Level (14 courses)

After testing, TPG will provide results (including certificate and logos)

TPG will maintain the certificate of record indefinitely, but certification is to be renewed annually

13

Click Here for More Info

14

Category Management Functional Competencies (Center Store & Fresh)

Click on a competency logo for more information & class listing

Analysis & Insights Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions Collaborative Partnerships Ability to create internal and external cross-functional relationships that enable the development of beneficial solutions eCommerce Acumen Ability to understand and apply knowledge of eCommerce drivers and insights, partnering with PDL, to develop digital focused solutions which produce sustainable results Financial & Business Acumen Ability to understand and apply knowledge of Hannaford and supplier business financial drivers, practices and concepts to develop ideas/solutions which produce desired sustainable results In-Store & Digital Shelf Management & Merchandising Ability to understand, create, and implement consistent in-store and digital merchandising and shelf management initiatives, utilizing related tools to support Hannaford’s strategies and direction Internal & External Communication & Documentation Ability to communicate with internal partners and external suppliers across functions; communication may be oral or written including formal presentations and required documentation

Negotiation Ability to gain alignment between internal and external parties, while achieving positive business results Pricing & Promotion Ability to understand, develop, and implement pricing and promotion initiatives that support the Hannaford pricing strategy

Product Development & Assortment (Center Store Only)

Ability to develop and/or implement product development and assortment initiatives across all retail formats (On-Line & In-Store) to drive desired business results Strategic Business Planning Ability to, develop and implement comprehensive Category Leadership Solutions, including facilitating tactics and plans that deliver Hannaford’s strategy

Supply Chain (Center Store Only)

Ability to understand, apply and integrate knowledge of Hannaford supply chain capabilities, policies and industry trends to optimize performance Systems & Technology Knowledge and utilization of systems and tools to enable execution of strategies and objectives

15

Category Management Functional Competencies (Fresh Only)

Click on a competency logo for more information & class listing

Assortment Ability to optimize assortment both in-store and on-line, to meet identified customer wants, commercial needs and marketplace competitive positioning Forecasting & Replenishment Ability to understand and utilize Hannaford’s procurement systems, tools and processes to ensure effective logistics for consistent product flow and availability ​ Product, Category, & Industry Knowledge Ability to apply understanding of food safety, product specifications, category, supplier & industry dynamics and marketplace trends to deliver our desired business results Product Development Ability to apply understanding of food safety, product specifications, category, supplier & industry dynamics and marketplace trends to deliver our desired business results

16

Center Store Competency-Role Linkage

F (Foundational) A (Advanced) M (Mastery)

Category Manager III Category & Merchandising

Asst. Category Manager Analyst III

Category Analyst II

Pricing Analyst II Pricing

Category Assistant Administrator II

Competencies

Director

Analysis & Insights

M

M

A/M

A

A

F

Collaborative Partnerships

M

A

A

A

F

F

eCommerce Acumen

A/M

A

F/A

F

F

F

Financial & Business Acumen In-Store & Digital Shelf Management & Merchandising Internal & External Communication & Documentation

M

M

A/M

A

A

NA

M

A/M

A

A

NA

NA

M

A/M

A

A

A

F

Negotiation

M

M

A

F/A

F/A

NA

Pricing & Promotion

A/M

A/M

A/M

A/M

M

F

Product Development & Assortment

M

M

A/M

A

F

F

Strategic Business Planning

M

M

A

F

F

NA

Supply Chain

M

A

F

F

NA

NA

Systems & Technology

A

A

A/M

A/M

A/M

F

Note: In Progress for Fresh CMP & Center Store MP

17

Fresh Competency-Role Linkage

F (Foundational) A (Advanced) M (Mastery)

Category Assistant Administrator II

Director Category Management

Assistant Category Manager

Demand Planning Analyst III

Category Manager III

Category Manager I

Category Analyst II

Buyer I

Pricing Analyst III

Pricing Analyst II

Competencies

Analysis & Insights

M

M

M

A

A

F

A

A

A

F

Assortment

M

M

M

A

A

A

A

A

A

F

Collaborative Partnerships

M

A

A

A

A

A

F

A

A

F

eCommerce Acumen

M

A

A

A

F

F

F

F

F

N/A

Financial & Business Acumen

M

M

M

A

A

A

A

M

A

F

Forecasting & Replenishment

A

M

M

A

F

M

M

F

F

F

In-Store & Digital Merchandising

M

M

A

A

F

F

F

F

F

F

Internal & External Communication & Documentation

M

M

M

A

A

A

A

A

A

F

Negotiation

M

M

M

A

A

A

A

F

F

F

Pricing & Promotion

M

A

A

A

A

A

F

M

M

F

Product, Category, & Industry Knowledge

M

M

M

A

A

F

A

F

F

F

Product Development

A

M

M

A

A

F

F

F

F

F

Strategic Business Planning

M

M

A

A

F

F

F

F

F

F

Systems & Technology

A

A

A

A

A

M

A

A

A

F

18

Analysis & Insights

19

Analysis & Insights

Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions.

Foundation

Advanced

Mastery

Accesses general consumer, shopper, market and product information and uses in day-to-day work • Understands the standard information such as consumer/shopper segmentation, category hierarchies, etc. • Understands the tools and methodology for how in- store & online consumer insights are reached • Identifies and acts on in-store & online consumer trends • Understands and uses basic >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112 Page 113 Page 114 Page 115 Page 116 Page 117 Page 118 Page 119 Page 120 Page 121 Page 122 Page 123 Page 124 Page 125 Page 126 Page 127 Page 128 Page 129 Page 130 Page 131 Page 132 Page 133 Page 134 Page 135 Page 136 Page 137 Page 138 Page 139 Page 140 Page 141 Page 142 Page 143 Page 144 Page 145 Page 146 Page 147 Page 148 Page 149 Page 150 Page 151 Page 152 Page 153 Page 154 Page 155 Page 156 Page 157 Page 158 Page 159 Page 160 Page 161 Page 162 Page 163 Page 164 Page 165 Page 166 Page 167 Page 168 Page 169 Page 170 Page 171 Page 172 Page 173 Page 174 Page 175 Page 176 Page 177 Page 178 Page 179 Page 180 Page 181 Page 182 Page 183 Page 184 Page 185 Page 186 Page 187 Page 188 Page 189 Page 190 Page 191 Page 192 Page 193 Page 194 Page 195 Page 196 Page 197 Page 198 Page 199 Page 200

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